Don’t Hang Up! PR Phone Pitching Isn’t Dead

ImPRessions - Crenshaw Communications

According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. Mind you, it’s the same email pitch I already sent.

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages.

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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement.

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

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5 ways to differentiate your agency’s pitch

PR Daily

Every business needs paying customers—and for agencies, that means winning new, quality clients. The key for aspiring agencies hoping to land bigger and better accounts? An exceptional pitch. At the end of the day, an agency is more than a megaphone for their client’s messaging.

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How to Get Your Agency Hired in a #PR Expanded World

PR Expanded

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. In agency searches or RFPs, asking questions is critical.

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Tips for targeting trade publications with your pitch

PR Daily

Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge.

Six Time Management Tips for #PR #Agencies

PR Expanded

And for agencies, time is not merely a concept — it’s our currency! This time could be better spent pitching new business, servicing clients, or mentoring an employee. Technology ClickTime David Klein PR Agencies public relations Time Management Timesheets

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The Ultimate Cheat Sheet On Choosing A PR Agency

ImPRessions - Crenshaw Communications

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Winnow the agency list in advance of meetings.

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How machine learning can perfect your pitching

PR Daily

PR agencies can use algorithms, AI and machine learning to better target journalists by predicting which ones are likely to write about specific topics based on what they’ve previously written. The post How machine learning can perfect your pitching appeared first on PR Daily.

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. What might the agency not want you to know?

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Making the case for small and mid-size PR agencies

PR Daily

Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today. At big companies and agencies, people feel—and are—interchangeable. Little agency, big edge.

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PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

You’ve gone from a creative role to starting an agency from scratch and hiring people. Gary and I were in this situation in an agency at one point where we were told not to go into a pitch because it was with an Emirati client and we were a bit “too gay” to pitch.

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To Pitch or Not To Pitch?

HMA Public Relations

The post To Pitch or Not To Pitch? HMA Public Relations PR Observations and Preferences Public Relations agency Pitch PR proposal Request for Proposal

How to successfully pitch podcasts

PR Daily

How to avoid ruffling feathers with your pitch. “I We get pitches for potential guests who simply aren’t a fit. This wouldn’t be so bad if the pitch explained why they were thinking the guest may work (i.e., But more often than not, we get a pitch that doesn’t fit at all.

Phone Pitching 101

Shift Communications

Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching.

5 selfish pitching behaviors PR pros should banish

PR Daily

Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. What is your advice for PR professionals trying to pitch your Holiday Gift Guide pages? Can you be pitched via these channels?

PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. Agency Life Public Relations

How to add some personality to your PR pitch

PR Daily

What most people don’t realize is that building relationships with writers begins at the pitching stage. Most writers at high-domain-authority publications said they receive over 30 pitches a day, and about 23% admit to never reading them.

How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. You want a long-term relationship with this agency. We've got you covered with key pointers to ensure you pick the right agency. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency.

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6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life.

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Buzzwords to Avoid When Pitching ANYONE

Shift Communications

Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much.

10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays.

The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention.

Making the Move from In-House PR to a Top PR Agency

Shift Communications

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. If you’ve never worked at a PR agency, the biggest benefit to making the move is that you’ll be surrounded by peers.

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Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. We love following up with them after pitching an interview/story idea.

Incorporating the Media Business Model into Pitches

Shift Communications

Over the past few weeks, I’ve been looking at outbound media pitches and reconsidering the way we should be approaching media. We’re given a piece of news from a client and, based upon our knowledge of the media, we shape up a pitch.

#InnovateNow With Michael Smart: Keys to Impactful Pitches

Cision

Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements. He’s trained more than 6,000 communicators from agencies large and small, from Fortune 50 companies to regional nonprofits. The proliferation of owned media.

Four Ways to Streamline the Pitching Process

Cision

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media?

A journalist dissects a lousy pitch and a good one

PR Daily

The primary reason that journalists ignore PR pitches today is the same reason they ignored them 25 years ago: The pitch is generic. Moving along, the pitch never delineates the actual news and how it’s going to affect people.

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

For my team, for my clients, for the Agency. I try to ameliorate that by spending an hour every week with junior staff to pitch alongside them, or at least be present with them to offer prep/pep talk before calls, and then give instant feedback and support.

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Phone Pitching 101

Shift Communications

Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Before making the call, spend plenty of time researching the target and their recent articles to ensure he/she is still at the publication and covering the topic you’re pitching.

A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

Reading Buzzfeed may not make you a better writer, but you will be a fabulous pop culture maven, likely to come up with some brilliant angles for media pitches based on stories, listicles, videos etc. The post A Must-Read List For PR Agencies appeared first on Crenshaw Communications.

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PR agency creates 'Pitch Cookies' to celebrate 2015's top moments

PR Daily

Los Angeles-based Pitch Agency has included these and several other stories atop gourmet cookies. The stunt is a tradition for the agency. If you had to list the year’s 20 biggest pop-culture stories, what would you choose? Trump? Star Wars? Cecil the Lion?

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Why Your PR Agency Didn’t Win The Business

ImPRessions - Crenshaw Communications

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. An agency’s record in winning new business is also instructive. It’s always tricky when the company you’re pitching claims to have no budget in mind.

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The Secrets to Successful Pitches: Q&A With Michael Smart

Cision

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips?