ImPRessions - Crenshaw Communications

MAY 25, 2021

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. Smaller agencies are often less formal and can be less organized when it comes to personnel matters. A small PR agency is like a small town.

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ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. You decide to respond to a big RFP, you do your research and put forth best efforts to pitch and win the business. Ghosted by that nice prospect.

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. You decide to respond to a big RFP, you do your research and put forth best efforts to pitch and win the business. Ghosted by that nice prospect.

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ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. they’re work.

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Culpwrit

DECEMBER 4, 2023

DePaul University’s Public Relations Campaigns course gives students the opportunity to experience the thrills and hardships that come with competing for new business in an agency setting,… Continue reading Pitching to Actual Client Creates Best Real-world College Experience The post Pitching to Actual Client Creates Best Real-world College Experience (..)

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Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on O'Dwyers It’s a question that has confounded publicists and public relations professionals for ages: when would a pitch sent to journalists be most likely to yield a response? A recent study on pitching effectiveness released by Tel Aviv-based PR productivity platform Propel may shed some light on this subject.

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Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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Stephen Waddington

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. So, what can be done to address the issue?

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PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Not these winners.

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Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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Landis PR

JUNE 6, 2022

As a PR pro, a decent portion of your job involves pitching the media. Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right. Here are some tips to perfect your pitch: Do your research. Here are some tips to perfect your pitch: Do your research.

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Pitching Media Relations Journalism Report 105

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. I’m following a team as it prepares its pitch response. CREATIVE TEAM: use scamps in the pitch deck showing a woman pointing a phone at a man and seeing his pants - this is countercultural and should be in line with the ASA’s guidelines on gender stereotypes.

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Prowly

JULY 22, 2020

Enterie – a network of international PR agencies – has asked their partner agencies how sending a press release looks like in their country, and present their answers in this article. The post How to pitch European journalists to get coverage appeared first on Prowly Magazine. A good press […].

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ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. When pitching top tech reporters, like most media, it’s best to be short and sweet. The pitches themselves should ideally be under 100 words and to the point. Pitch the right people .

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B2B Pitching Technology Report 193

Flack's Revenge

FEBRUARY 1, 2023

If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? Meanwhile, content generation is not the only app, and I do think generative AI and large language models have their place in the modern agency tech stack. Sure, it’s fun to mess around with ChatGPT but what next? Will it turn on us?

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ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

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Ronn Torossian

SEPTEMBER 25, 2020

Additionally, there are plenty of ways that an ICO can be promoted through public platforms – through blog posts and articles, to speeches at conferences, to pitching the […]. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on.

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Wadds Inc.

JANUARY 26, 2023

The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Roxhill suggests that you need to pitch early if you want reach a news desk or business desk. Roxhill suggests that you need to pitch early if you want reach a news desk or business desk.

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Remote PR Jobs

SEPTEMBER 25, 2023

While I still don’t know the secret to getting a reporter to politely reject a pitch (rather than flat out ignore it), I do know what it takes for an editor to say “yes” to a story idea. Based on my past career experiences and my current PR-focused projects, here are a few things that will make your pitch more likely to receive a response.

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Cision

JULY 13, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

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ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. PR strategy. Brand perception audit.

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ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

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ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

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The Hoffman Agency

MARCH 8, 2024

In public relations, pitching journalists is what we spend much of our time on. However, there’s no one way to pitch a story, no magic formula. But there are things you can do to maximize your chances that your target opens and reads your pitch. Is this idea from a client or did it come from the agency?

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Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media? For example, Nardi Media, a boutique agency located in Washington D.C.,

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Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

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Agency Publicity Marketing Banking 98

Deirdre Breakenridge

JULY 30, 2018

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.

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ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. That’s one reason why embargo pitching is still relevant in today’s accelerated news environment.

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Pitching B2B Product Launch Report 177

Wadds Inc.

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. So, what can be done to address the issue?

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Pitching Publicity System Energy 78

ImPRessions - Crenshaw Communications

AUGUST 14, 2019

According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. Mind you, it’s the same email pitch I already sent. The email pitch they never read. Do you know?

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ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. An agency’s record in winning new business is also instructive. But as many experienced agency professionals know, a portion of new business inquiries are likely to be a poor fit. Did you vet the opportunity?

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ImPRessions - Crenshaw Communications

JULY 10, 2017

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.

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Business Wire

DECEMBER 10, 2021

Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S. There’s a common thread to media relations around the world today: reporters need relevancy.

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NRPR Group

SEPTEMBER 7, 2021

PRfect Pitch focuses on interviewing media professionals and event managers who PR agencies pitch regularly on behalf of their clients. […]. The post Four Takeaways From PRfect Pitch Interview with Forbes Contributor, Sharon Edelson appeared first on NRPR Group.

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NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham appeared first on NRPR Group. As the […].

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NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group. We also […].

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