A definitive guide to writing a product launch press release, with benefits and examples
Agility PR Solutions
MAY 2, 2023
The process will determine your product’s success in the market, which is why you’ll need a great product launch press release.
Public Relations Review
PR for Anyone
MARCH 24, 2020
Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Did you invent a new product, write a book, or win an award?
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How To Write A Rock-Solid PR Plan
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
Write a rock-solid PR plan. Supporting a product launch? The practice of public relations is about telling stories, and all good stories have compelling themes. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. But a sound, carefully conceived program is a road map to success.
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Writing The Killer PR Plan
ImPRessions - Crenshaw Communications
FEBRUARY 17, 2017
When a public relations firm signs a new account, excitement is in the air. These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Take a little time to celebrate, then let the real work begin.
Writing 130
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11 Tips for Writing a Business Press Release
PR Fuel
OCTOBER 19, 2021
How do you write a great press release? Why Write a Business Press Release? You may think your social media platforms are enough to get your name out there in the public eye. If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Know Why You Are Writing.
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Writing a Press Release in 2021: A Complete Guide for Beginners
PR Fuel
JANUARY 15, 2021
One of the best ways to promote your brand is by writing a press release. It can discuss a product launch or a business merger. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. Key Takeaways.
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch
5W PR
FEBRUARY 22, 2023
If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy?
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Media Alert Or Press Release? PR Tips
ImPRessions - Crenshaw Communications
MARCH 18, 2022
In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients.
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?
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Want To Work In Tech PR? Here Are 5 Questions
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
Public relations is an intensely competitive industry. Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. How would you support a product launch for [insert client]? Specialized agencies have specialized needs.
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MOVE is Mobility Reimagined: 5 Reasons to Attend the #1 Urban Mobility Show
Bianchi Biz Blog
APRIL 25, 2024
The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. 2️ You will meet the leaders and visionaries from the top players across the mobility value chain.
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10 Things To Know Before Dating a PR Pro
ImPRessions - Crenshaw Communications
FEBRUARY 10, 2021
We write plans that cover several months and in our personal lives we may do the same. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. We are planners – This should come as no surprise.
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5 Ways PR Can Maximize Thought Leadership
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Write the book.
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Why You Should Incorporate Social Media Into Your PR Plan
Remote PR Jobs
OCTOBER 11, 2022
The age of the internet has permanently changed the landscape of public relations. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. When writing content for socials, maintaining brand voice and tone for your target audience is key.
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When to write a media release
Public Relations Sydney
OCTOBER 8, 2014
A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Before drafting a media release, take some time to think about the publications you will be sending it to.
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What Does PR Stand For?
PR Fuel
SEPTEMBER 16, 2020
PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. What Does PR Stand For? Media Relations.
PR Campaign Tips: 10 Harmful Myths You Need to Avoid
B2B PR Sense
JANUARY 5, 2018
Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.
How Contributed Articles Can Boost Your PR Program
Garrett Public Relations
MARCH 31, 2019
When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? What’s a […]. What’s a […].
How Does a Business Press Release Differ From Advertising?
PR Fuel
NOVEMBER 11, 2021
The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Press releases are released to the media to be made public. Writing effective press release headlines and content can help capture the interest of both your audience.
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What Are the Types of Press Releases?
PR Fuel
AUGUST 27, 2020
The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? A successful public relations campaign often begins with a press release. You may also want to let the public know if they can get involved with your event. Event Press Release.
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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up
Prohibition
FEBRUARY 2, 2024
In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Great work from McVitie’s!
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Hiring a Professional: All the Reasons You Need a Press Release Writer
PR Fuel
JANUARY 24, 2021
There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.
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Press Release Example: What to Include in Your Next Press Release
PR Fuel
MAY 6, 2021
An effective press release will give you the attention of the general public through its media coverage. It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them.
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What Are the Essential Elements of a Press Release?
PR Fuel
MAY 17, 2022
If you want to set your business up for success, you need to learn how to write a press release. Not sure how to write a release? With these tips, you can learn how to write an online press release journalists will want to publish. New product launches. Updating an old product. The Underlying Purpose.
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7 Tricks for Creating Impactful PR Campaigns
PR Fuel
JANUARY 24, 2022
Use press releases to spread awareness for a product launch or an important business milestone. The success of your PR campaign largely depends on your press release writing talents. Write your press release with a strong news angle to make it more eye-catching. Choose the Right Platform and Distribute Wisely.
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The Ethical Implications of Blurred Lines – Cheryll Forsatz
Ethical Voices
SEPTEMBER 18, 2023
Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective.
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The Most Recommended PR Tech Vendors [PR Tech Sum]
Sword and the Script
JUNE 3, 2020
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)
Media Relations Dos And Don’ts For Holiday PR
ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
When writing that quarterly PR plan, make sure to consult the marketing ed-cal for holidays around which to build visibility activities, making sure to coordinate with marketing campaigns. Consider the calendar when planning an announcement or new product launch to avoid conflicts or times when editorial or broadcast staffs are reduced.
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How to Secure Top-Tier Coverage with Cortney Williams, ARPR
OnePitch
APRIL 14, 2022
On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), We generated a mass amount of coverage on this survey, but a few of the top national publications to cover it were HuffPost and U.S. News & World Report.
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Spotlight on a Solo PR Pro: Meet Shirley Johnson
Solo PR Pro
JANUARY 18, 2022
It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. Cross-country career path.
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Avoid These 7 PR “Surprises”
ImPRessions - Crenshaw Communications
JUNE 13, 2017
Great for parties and gifts, but not so great for public relations. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Somehow, it never happens in reverse.)
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How to Write a PR Case Study: A Comprehensive Guide
Remote PR Jobs
MARCH 27, 2024
A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Start writing your next standout case study today!
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130 Smart PR: 6 Stories NOT To Pitch Media
ImPRessions - Crenshaw Communications
JULY 10, 2017
In public relations , it’s not always obvious what is and isn’t a story. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media.
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Getting Antsy At Home? 6 Ways To Stay Motivated
ImPRessions - Crenshaw Communications
OCTOBER 15, 2020
It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break. These short breaks in your day will help avoid burnout, cut down on distractions, and overall make you more productive. The theory of the 50/10 rule is one that remote workers should note.
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know
Newsfile
FEBRUARY 28, 2024
Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What is Media Monitoring? What is User Experience (UX)?
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What journalists need from PR pitches
Presspage
FEBRUARY 10, 2020
According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. Write a snappy email subject line that will grab attention, but stay away from clickbait. Long-winded PR pitches will lose a journalist’s interest almost immediately.
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5 Reasons You Might Need to Issue a Press Release
PR Fuel
JULY 26, 2020
They get picked up by local and national publications, help journalists, and allow you to control your messaging. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. And writing a press release is a fine art. Issue a press release!
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Meet the Media: John Hitch, Editor of Fleet Maintenance
Bianchi Biz Blog
SEPTEMBER 7, 2021
As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user? I used the G.I. Any pet peeves with PR people?
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Press Releases and SEO: What Are the Links Between the Two?
PR Fuel
MARCH 14, 2021
Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. Press releases are meant to pique the interest of journalists so that they include the information in their publications for readers who would be interested.
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52 How To Get The Best From A PR Agency
ImPRessions - Crenshaw Communications
MARCH 25, 2016
A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. But things can change over time.
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Newsjacking Tragedy
Rock the Status Quo
AUGUST 15, 2014
Regardless of the masks people wear in public, you just never know what private battles they face. His death yesterday created a carpe diem moment…At Edelman, we are in the business of helping our clients create or join public conversations. Every day you start over. Gawker was justified to call it soulless. ” Very true.
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5 Steps to Take Your Editorial Calendar to the Next Level
Contently - Strategy
APRIL 28, 2022
Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Then, all they have to do is review and approve the draft before publication. Use the calendar to manage C-suite expectations.
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What Is the Best Time to Send a Press Release?
PR Fuel
DECEMBER 21, 2020
It could be a product launch, hiring a new CEO, etc. Press releases aren’t meant to go out to the public. When you promote an event such as a product launch , you want to send out the information with plenty of time for them to react. There are many different types of press releases. Why is Thursday the Best Day?
A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive
Sword and the Script
SEPTEMBER 3, 2019
As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw.
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