PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. What Does PR Stand For? Media Relations.

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Crisis Communications Product Launch Crisis Reputation 105

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

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Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Media prep didn’t stick.

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Interviews Product Launch Radio Media Training 309

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about? News & World Report.

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Healthcare How To Pitching Product Launch 52

Rock the Status Quo

AUGUST 15, 2014

Regardless of the masks people wear in public, you just never know what private battles they face. His death yesterday created a carpe diem moment…At Edelman, we are in the business of helping our clients create or join public conversations. Every day you start over. Gawker was justified to call it soulless.

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Pitching Viral Interviews Education 272

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. I used the G.I. Any pet peeves with PR people?

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Meeting Transportation Media Journalism 90

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. Cross-country career path.

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Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media.

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Pitching Media Product Launch Agency 170

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective.

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Ethics Product Launch Corporate Consumer 52

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. Write a snappy email subject line that will grab attention, but stay away from clickbait. Long-winded PR pitches will lose a journalist’s interest almost immediately.

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Pitching Advertising Advertising Product Launch 78

OnePitch

MAY 3, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. What He Writes About. [00:02:10] The Block is a remote first publication. Yeah, I just want as possible to be straight, on the point of what the news is, what the product launch is, what the raise is, etc.,

Banking 52

Banking Product Launch Pitching Interviews 52

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Then, all they have to do is review and approve the draft before publication. Use the calendar to manage C-suite expectations.

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Product Launch Measurement Marketing Meeting 106

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. Press releases aren’t meant to go out to the public. They are designed and formatted to be concise news stories that journalists and bloggers can either run in their entirety or embellish upon through interviews. The Best Day to Send a Press Release is Thursday.

Product Launch 52

Product Launch Analysis Report Interviews 52

OnePitch

JANUARY 10, 2023

So, it’s not really about trying to write a clever like subject line or like a clever pitch note. “I If you’re going to write a long letter, no one’s going to read it.”. [00:08:36] BB: Video or phone interview? I mean, I think there are handful of exceptions and I don’t like do a lot of product stuff.

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Pitching Financial Video Product Launch 80

Business Wire

FEBRUARY 2, 2018

We’ve gotten feedback from our community that public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other,” Zuckerberg said in his Facebook post. Write social messaging and share it with your internal teams. Implementation Tip!

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Facebook Community Advertising Advertising 178

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if you work with startups.

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Print Product Launch Fashion Report 60

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

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Interviews Enterprise Corporate Internal 40

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Chinese media are also more accustomed to group interviews. First off, I was thrilled to get my hands dirty in the real world of Chinese PR. If pitching in the U.S. Unlike in the U.S.

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Pitching Transportation Conference Report 36

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report! Eapen, Daniel J.

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Trends YouTube Video Social Media 105

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. However, not all product or brand releases warrant a press release. Tip: Look at the product specs or any marketing and sales material.

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Examples Product Launch Data Report 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Commit to a Schedule.

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Blogging Case Study Social Media Instagram 282

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. What’s their writing style, what’s their background, is there a common thread in their articles? In my experience, research is key.

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Pitching Agency Social Media Creativity 228

Shift Communications

AUGUST 3, 2016

Be sure to get a few team members together to brainstorm before you write your plan. Influencer engagement: A top 10/20 media targets (outlets or individuals); track interactions (interviews, coverage or social shares). Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. Here are our top 10 tips for how to take on a higher level of public relations. For example, you should consider interviewing other business pros for your blog or a podcast. At the same time, managing PR can be tricky, even for established brands. Create a PR Calendar.

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Company Brand Branding B2C 81

Beyond PR

DECEMBER 19, 2016

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

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Content Marketing Marketing eBook Small Business 40