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Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

Uber employees report sagging spirits as the company has cut positions and perks since going public. Instagram offers new ‘Product Launch’ sticker. Instagram will introduce new ways to help creators and brand managers share information about new products. The feature enables users to set reminders about product launches they want to follow, to preview product details and to buy the product once it’s available, all without leaving the platform.

Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience.


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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. Supporting a product launch? The practice of public relations is about telling stories, and all good stories have compelling themes. The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Additionally, always make room in the plan for reactive pitching.

Writing a Press Release in 2021: A Complete Guide for Beginners

PR Fuel

One of the best ways to promote your brand is by writing a press release. It can discuss a product launch or a business merger. Writing a press release is an invaluable skill you’ll need for your business. For example, when will the product get launched?

Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

In public relations , it’s not always obvious what is and isn’t a story. Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. The agency backed it up with current newsy facts and set about pitching it.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations.

6 stories not worth a pitch

PR Daily

In public relations, it’s not always obvious what constitutes a good story. Avoid the following pitches if you want to stay on good terms with media contacts: 1. Unless it’s an editor’s job to report on changes to the organization chart, don’t bother with this pitch. This rule also applies to office moves and, our personal favorite, a website launch. The agency backed it up with facts and started pitching it. A frivolous or irrelevant product.

How Contributed Articles Can Boost Your PR Program

Garrett Public Relations

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. The post How Contributed Articles Can Boost Your PR Program appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

What journalists need from PR pitches


According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant.

How to Pitch to a Trade Press Journalist

Action PR

Perhaps it’s a new product launch, a partnership or business success story. We recently wrote about what makes a good PR pitch , and while many of the tactics are similar, pitching a trade journalist requires a slightly different approach. For instance, a fitness trade magazine may specifically focus on gym facilities so don’t pitch to them a story on tips for Personal Trainers. The post How to Pitch to a Trade Press Journalist appeared first on Action PR.

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be?

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Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Dos and don’ts for holiday media pitching. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out. Having said that, the tie doesn’t need to be literal; for example, Halloween might be an excellent time for a cybersecurity pitch, or even a “scary” near-death business story about an entrepreneur.

26 Solid Pitch Ideas that Will Make You a B2B Public Relations Pro

B2B PR Sense

Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. The key to a successful relationship (and media pitch) is to align your company's needs with that of the journalist. But not all stories make the cut for effective media pitches in B2B public relations. It also attracts public interest.

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How to Choose the Best Press Release Writing Service for Your Specific Needs

PR Fuel

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. Press Release Writing

Newsjacking Tragedy

Rock the Status Quo

Regardless of the masks people wear in public, you just never know what private battles they face. Edelman Crosses The Line On Wednesday, one of the largest PR firms in the world ran a blog post by Lisa Kovitz called “ Carpe Diem: Seize The Day ” explaining how to get publicity from William’s suicide. “ As we mourn the loss of Robin Williams to depression, we must recognize it as an opportunity to engage in a national conversation.

How to grab headlines when you don’t have news to share

PR Daily

Here are some ideas for how to rejoin the conversation once the public eye has moved on. When a business has news to share, like a product launch, new location or other milestone, it can quickly nab a top spot in news feeds. You have two options: Continuously pitch your old news, with a new hook that aligns with current trends or go quiet until your next news announcement, losing momentum and attention. Media Relations PR pitching tips

When to write a media release

Public Relations Sydney

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. A media release can help you to communicate your news to a number of key journalists at the same time and can also help you get media coverage in a variety of publications. Before drafting a media release, take some time to think about the publications you will be sending it to.

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8 rules for better communications during COVID-19

PR Daily

The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders. In addition, email pitch platforms, like OnePitch , which matches your story pitch to journalists’ preferences, are less intrusive and more targeted.

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”.

Your Ultimate Guide to Press Release Distribution

PR Fuel

Make sure to check if there are any restrictions that other publications have on press releases that are already published. You might also consider self-publishing a press release after it gets published by other publications. Researching Publications. Write A Pitch.

Three Ways to Maintain Post-Earnings Momentum

Shift Communications

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. What’s more, publicly-traded organizations expect their PR teams to drive hard earnings-related coverage for reasons that extend far beyond media metrics, like strengthening shareholder relations, securing larger investments, raising their stock value or winning new partnerships.

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Journalists rely on interesting news pitches to feed their ever-hungry audience. Just go on Twitter and search the hashtag #PRfail and you'll receive a laundry list of grievances from journalists on the pitches they receive. And for good reason -- there have been more than a few pitching disasters out there. But how can you know what journalists want in a pitch email -- and, more to the point, what they don't want? Irrelevant Pitches.

How media monitoring can help make you a better writer

Media Bullseye

There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications. Media monitoring can expose a writer to specialized publications, or introduce a writer to journalists who specialize in certain fields. Reading content from an alternative perspective can enrich your thought processes and your writing.

Getting Antsy At Home? 6 Ways To Stay Motivated

ImPRessions - Crenshaw Communications

Some people say they are more productive at home and enjoy going fully virtual. After a few weeks, I found my most productive spot was in a room filled with windows and sunshine.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Visual content is one of the public relations trends that has exploded recently. So it's unsurprising that this has trickled down to business to business public relations and communications. Visuals are intrinsically linked with human emotions.Tapping into those emotions is a key part of public relations, and an excellent way to boost such PR metrics as engagement and lead generation. Product demos. Product demos. Include Visuals in Your Pitch.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. And needless to say, a byline in a relevant industry publication is a great complement, and in some ways works harder than, your own blog post. Write the book.

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is meant to be a soft sell, not a hard commercial pitch. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers.

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Avoid These 7 PR “Surprises”

ImPRessions - Crenshaw Communications

Great for parties and gifts, but not so great for public relations. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Crenshaw Communications PR Fish Bowl public relations PR

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” In March, the company added podcast monitoring to its product through a partnership with TVeyes , as do Cision, Muck Rack and Burrelles.

6 ways to get press coverage for your startup

PR Daily

Follow these six tips for dealing with tech and startup publications, and see why a selfie might be more effective than a press release: 1. Ask this fundamental question before making any pitches. A product launch is rarely a good story—it needs to be interesting to the journalist’s readers. The story angle will depend on the publication and specific journalist. If there’s no story, Product Hunt, Hacker News or Reddit may be more fruitful.

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How to Upgrade Your PR Strategy for 2020

B2B PR Sense

Public relations serves your brand in a number of ways. But email is an incredible tool for your public relations strategy. How can you use email to improve your public relations strategy? The priority of public relations is to positively affect a brand's reputation.

10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

People often ask how agencies come up with great ideas for public relations campaigns. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

4 summertime tips for PR firms

PR Daily

Choose your launch dates wisely for maximum impact. Hard-working reporters, analysts and bloggers also deserve vacations, meaning it’s a good idea to think carefully about conducting big product launches during beach season. We’ve done it many times and have enjoyed success, but it gets a heck of a lot more challenging when you receive a spate of out-of-office replies to your pitches. Summertime at a PR agency is an interesting season for a few reasons.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

A press release is a vital component of any public relations strategy. Here is just a sampling of circumstances where a press release can amplify your message: New product launches. Updates to existing products. 26 Solid Pitch Ideas That Will Make You a B2B Public Relations Pro. Improve Public Perception Press releases can shape your brand image, and deliver consistent and factual messages that offset any negative publicity.

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Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs

PR Daily

Following Amazon Web Services’ move to stop hosting social media app Parler, Amazon said on Monday that it was removing from its marketplace many third-party products related to QAnon—the far-right conspiracy theory that had a role in the recent U.S.

The Top 5 Things Every B2B PR Plan Needs

Shift Communications

You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. As much as your product may excite you, it is one of thousands being pitched out. We all watch ‘em, you may as well try to have some fun connecting the dots to your client/product. Be sure to get a few team members together to brainstorm before you write your plan. PR planning.

B2B 101

12 ways PR pros can grab headlines

PR Daily

Pitch in 140 characters or fewer. Once you’ve identified your target journalists (tip: use Muck Rack ) whom you’d like to pitch to, add them to a private Twitter list and follow them. After several months (and asking permission), you can send a snappy 140-character pitch. The mass pitch has died—and that’s largely because news travels a lot faster than it used to. Related: PR Expert: Social Media Has Obliterated Traditional Public Relations.

3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

Releases are a tool for an organization to announce a product launch or other news. Handpicked Related Content: How to Write Press Release Headlines That People Actually Read. Public speaking at these industry events can be a large door to other opportunities beyond lead generation, so it’s a valuable investment of your time. People are tired of being the target of a sales pitch. Speaking engagements are meant to educate the audience, not serve as a sales pitch.

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Scoring with Business Press

Shift Communications

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if you work with startups. Don’t rely on basic corporate announcements or product launches.

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Media release template: Download your FREE media release template

Public Relations Sydney

Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Before drafting a media release, take some time to think about the publications you will be sending it to.

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