The Proactive Report

NOVEMBER 21, 2023

The recent Pew Research reports on media consumption in the US have some interesting insights. Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices.

Newspapers 130

Newspapers Social Media Data Consumer 130

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. These mentions can then be reported as usual. within a user account.

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

PRSay

DECEMBER 6, 2018

While in 2016 only 12 percent of news-watchers favored online content, now 20 percent report this preference. Overall, 34 percent of Americans now obtain their news from the web, marking a 6 percent increase from 2016. Among news-readers, more than three-fourths of respondents aged 18 to 49 prefer the web.

Study 97

Study Radio Newspapers Survey 97

PRSay

MAY 9, 2023

With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value actions (clicks, shares, etc). If there’s anything marketing has a lot of, then it’s metrics. How Soulmates.ai

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PR tech mentions.

Software 152

Software Tools Print Technology 152

Sword and the Script

SEPTEMBER 7, 2021

Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. Print circulation drops again. “In July 2021, Meltwater grew the Premium Client segment with 45 customers, representing a net growth in annual recurring revenue (ARR) of $3.9M since June and 30% year over year for the Premium segment, including M&A.”

Software 88

Software Print Tools SEO 88

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Only a small percentage of their stories get significant page views on the web. Those featured, however, didn’t go into detail on the role of advertising to boost reach. But it was no easy task.

Viral 120

Viral Data Web Trends 120

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

Meeting 81

Meeting Media Travel Interviews 81

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. The numbers for radio are impressive!

Radio 74

Radio Television Media Local 74

Communications Conversations

AUGUST 27, 2019

We grew up having AP Style beat into our heads by bosses and reporters. It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. How many times have I seen 1, 2, 3, 4, 5, 6, 7, 8, ad 9 on the web? And, for good reason. We learned it in college. It was our Bible.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). Finish this sentence: If I am not reporting, I am … Playing pickleball (yes, I’m one of the millions of people in the U.S.

Engineering 77

Engineering Automotive Agriculture Media 77

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming.

Communications 186

Communications Journalism Advertising Advertising 186

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Email clips directly from the Earned Media Suite and add them to reports.

Radio 116

Radio Instagram Analytics Mobile 116

Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR. What we do 5.

Government 103

Government Education Print Ethics 103

PR in High Definition

APRIL 23, 2020

BBC News reported that Facebook and Samsung have donated thousands of devices to the NHS, Twitter chief, Jack Dorsey, donated a quarter of his fortune ($1bn) to fight coronavirus ( Guardian ) and a non-profit has released an open source tool that allows you to print reusable protective masks in just a few hours.

Energy 62

Energy Sports Print Web 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Make certain you’re optimizing your approach to collecting this data. Tools are often built into the platforms you use. Contact us to discuss your specific needs.

Community 90

Community How To Marketing Data 90

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Yet Indian-language content on the web is limited. According to a Google/KPMG report , 60% of Indian internet users claim that limited Indian language content is a barrier to adoption of digital services like news and online payment. 7 percent who rated print media as important and 54.

Mobile 156

Mobile Local Technology Trends 156

Presspage

JULY 25, 2018

The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions.

Wikipedia 103

Wikipedia Writing Video Report 103

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? I’m looking for ways we can build, fix or better get the great stuff our reporters do to the people,” says national digital editor Terri Rupar. What we do from a digital media perspective is engage audiences from around the Web.

Newspapers 120

Newspapers Print Mobile Pitching 120

The Resolution Blog

JUNE 7, 2019

That’s because people might have seen your placement in print or somewhere else and then gone ahead and Googled the brand name to find out more. There is a performance report dashboard within the tool which helps you understand what key terms the site is appearing for on Google, and how often visitors clicked on these results.

Measurement 120

Measurement Analytics Google Trends 120

Stephen Waddington

APRIL 18, 2020

The crisis has created the space for journalists and presenters to bring their personality into reporting. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. This week we’ve been thinking about the future of print media. It’s refreshing.

Media 83

Media Crisis YouTube Television 83

Stephen Waddington

JULY 14, 2019

Editing and sub-editing have been a casualty of the shift from print to online. She reported overhearing a conversation in an open plan office. The web app simplifies writing and improves its comprehension. Everyone can be a writer. That’s a good thing but it has resulted in a decline in the quality of written work.

Construction 83

Construction Policies Print Software 83

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. He’s most famous for founding HARO (Help a Reporter Out), an online forum for journalists to gather feedback from the public. Sarah Evans. prsarahevans. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy.

Twitter 77

Twitter Radio Social Media Print 77

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 Like nearly any other marketing or strategic discipline, public relations has changed in recent years.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. A good print ad in the analog world could drive coverage too. 1) What is Cision Impact?

Publicity 89

Publicity Media Advertising Advertising 89

Waxing UnLyrical

OCTOBER 13, 2011

But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage. donate, enroll, attend an event, make post-secondary education an election priority, etc.).

Social Media 89

Social Media Media Print Television 89

Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. The reporter got his story and the client got his interview – and it came with an education.

Media Relations 60

Media Relations Media Interviews Pitching 60

Ishmael's Corner

JANUARY 25, 2015

As reported in the Omaha World Herald , Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him. I find the channel on Web Design particularly useful with articles like “A Journey Through Beautiful Typography in Web Design.”. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Sword and the Script

JANUARY 13, 2015

In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service. Photo credit: Flickr; marek.sotak ; CC BY 2.0.

Twitter 60

Twitter Marketing Media Advertising 60

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. A regulator may be needed,” said Sir Tim Berners-Lee, founder of the worldwide web.

Social Media 73

Social Media Print Study Advertising 73

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. A recent report by TVTY found that 67 percent of brands are planning to spend more on digital campaigns triggered by offline events. Just make sure you’re tracking the right things.

Social Media 120

Social Media Marketing Media Study 120

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

David PR Group

OCTOBER 17, 2014

New York Times reporter David Carr, who covers the media business (and does it very well, by the way) wrote an interesting piece last week that got me thinking. If you follow Buzzfeed’s founder Jonah Peretti on Twitter , you’ll notice that he regularly pumps up the website’s original reporting, investigations, and scoops.

Journalism 84

Journalism Print Newspapers Advertising 84