Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

Meeting 81

Meeting Media Travel Interviews 81

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? She’s not looking for pitches laying out everything there is to know about a subject. I’m looking for ways we can build, fix or better get the great stuff our reporters do to the people,” says national digital editor Terri Rupar.

Newspapers 120

Newspapers Print Mobile Pitching 120

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Presspage

JULY 25, 2018

The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions.

Wikipedia 103

Wikipedia Writing Video Report 103

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Make certain you’re optimizing your approach to collecting this data. Tools are often built into the platforms you use. Contact us to discuss your specific needs.

Community 92

Community How To Marketing Data 92

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. The reporter got his story and the client got his interview – and it came with an education.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. To that end, you can use retargeting to pitch earned media as opposed to an advertisement.

Publicity 90

Publicity Media Advertising Advertising 90

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? He''s also competing for longest post title in the world. Soak it in, but be smart about it. This podcast will tell you how.

Trade Shows 40

Trade Shows Pitching Local Web 40

Sword and the Script

AUGUST 9, 2016

The team recently published a survey of some 200 reporters around the world concludes that, in Western countries, about three-quarters believe “the most trusted news sources” are traditional media outlets. The search engine was followed by 2) pitches (from known sources), 3) breaking news, 4) social media and 5) press releases.

Study 60

Study Publicity Survey Engineering 60

Frederik Vincx

OCTOBER 27, 2015

This info might be handy to pitch influencers your related story. Norbert scours the web and returns the email address. That’s why it’s important to build up a relationship before pitching. Prezly automatically generates a multimedia email version to pitch to influencers. Find influential sharers.

Google 60

Google Software Analytics Pitching 60

Bad Pitch Blog

FEBRUARY 20, 2009

Today’s TV, radio, and print news is already 24/7. For example, a story in today''s paper was likely born from a missive online, be it an e-mail report or a wire-service tip fed to AM news shows. TV broadcasters will scour the morning papers and overnight online reporting to see what they’re going to report on.

Print 40

Print Radio Web Report 40

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Local law enforcement has confirmed numerous reports of sightings of this mysterious naked man have been logged in throughout the Summer months. "It''s This is one of those times.

Pitching 40

Pitching Retail Print Report 40

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The circus not only comped a ticket for the reporter – but several tickets for his whole family – and good seats at that. 6) Media gets in Free.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

PR 20/20

AUGUST 22, 2017

HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Bad Pitch Blog

SEPTEMBER 8, 2008

Does this mean talented reporters will take the good jobs in PR? Finally: Who will we be pitching? Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds.

Journalism 41

Journalism Real Estate Print Newspapers 41

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 178

Survey Marketing B2B Study 178

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 15, 2024

They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis? Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. These are all qualitative assessments.

How To 71

How To SEO Google Examples 71

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

Trends 120

Trends Mobile Media Print 120

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” More cognitive, behavioral and neurosciences shaping reporting and delivery.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

JANUARY 11, 2022

For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. It built its own web crawler and put a lot of emphasis on earned media attribution. The company provides media monitoring across print, broadcast and social in New Zealand and Australia.

Reputation 86

Reputation Technology Tools Data 86

Cision

MAY 4, 2015

Keep teams informed with regularly scheduled, presentation-ready reports. Analyze sharing activity for any piece of content across the social web. It is designed to help communicators build relationships with influencers and prospects, distribute and amplify quality content, and measure and report success. Analyze your impact.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. The company does not field its own web crawler, so it gets all its content through partnerships. Alerts and reporting. Reporting – for a larger group – works the same way. The reporting section is customizable too.

Tools 160

Tools Media Software Analysis 160

Bianchi Biz Blog

MAY 17, 2021

Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you?

Meeting 65

Meeting Automotive Engineering Media 65

Bad Pitch Blog

JULY 8, 2008

After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. It turns out that, as a reporter, I often have to deal with a deluge of PR. My job is reporting, not to interact with PR people. BPB: What in your opinion is the difference between a pitch and PR spam?

Print 43

Print Pitching Twitter Advertising 43

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 140

Software Pitching System Analytics 140

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Bad Pitch Blog

OCTOBER 5, 2008

And in the old days (say, three years ago when the media we pitch actually existed as full entities) could probably get something going in a matter of moments, hours, a day maybe. Who could care less about his Web (read: online) product. To the stubborn ones I offer a solution: Want print? I’m almost done now.

Print 40

Print Web Measurement Exercises 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40