Burrelles Fresh Ideas

OCTOBER 3, 2023

Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But I wanted to learn more, and had some questions.

Data 159

Data Media Software Viral 159

Polaris

NOVEMBER 29, 2014

Take time to avoid a viral disaster. But if you want your brand to avoid a viral disaster, take a minute to ask your PR firm a few pointed questions. Media Relations' In other words, we use criteria that reflect how our clients create value and drive business. Does it have a written blogger outreach policy?

Policies 181

Policies Marketing Viral Pitching 181

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Hotels 131

Hotels Training Viral Pitching 131

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted.

Skype 149

Skype Interviews Viral B2B 149

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. The original viral “ketchup and seemingly ranch” post.

Strategy 80

Strategy Media Viral Trends 80

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Marketing and public relations professionals would be wise to take heed. Smart media relations pros know stories are richer — and more likely to earn coverage — when they feature real people who win our hearts and minds. ” Some variations on the dad joke video went viral, indicating how universal the idea was.

Retail 120

Retail Viral Video Pitching 120

Landis PR

JANUARY 8, 2024

You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies. That make-up was from her own line of cosmetics, Fenty Beauty.

Film 59

Film Twitter Viral Social Media 59

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.”

Small Business 168

Small Business SMB Local Viral 168

Burrelles Fresh Ideas

DECEMBER 12, 2023

The elves were busy putting the finishing touches on the toys, and the reindeer were practicing their takeoffs and landings, but Santa had a different kind of sleigh-related concern on his mind. In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast!

Social Media 79

Social Media Trends Crisis Crisis Management 79

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. You just have to work at it, day in and day out. The same is true for being successful at PR.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Cision

MARCH 30, 2016

Reporters and producers I talk to tell me they receive an average of 250 pitches a day… so whenever I am preparing a media relations strategy or sending out a pitch, I think about how I am going to make mine stand out and be the one in 250 that gets their interest. How does social media play into your media relations strategy?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

PRSay

APRIL 6, 2018

Viral videos. So while many of the time-tested media relations rules still apply, there are new areas of focus for communicators: Validating “truth and facts” has become more urgent. This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Cyber thefts. Sexual misconduct. Extreme weather.

Crisis Management 107

Crisis Management Crisis Airlines Viral 107

Victorious PR

FEBRUARY 16, 2023

Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. In that case, your team will train you to communicate effectively with the media. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. In that case, your team will train you to communicate effectively with the media. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. In that case, your team will train you to communicate effectively with the media. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence.

Brand 52

Brand Branding Publicity Training 52

Buzzstream

OCTOBER 17, 2018

Content marketers need to realize that there are only so many viral holiday ideas you can produce—you can’t bank on being the first to produce an idea, especially when the success of your campaign is limited to a few weeks. A similar Halloween campaign to our client’s went viral about 2 days before our content was ready.

Pitching 105

Pitching Viral Data Content Marketing 105

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

MAY 12, 2020

Other considerations: Writers at smaller publications often go on to write for large ones later; Small sites tend to be stepping stones to bigger ones; Any link on the web can go viral at any given moment; and Not responding doesn’t mean something won’t be written – you just lose your chance to shape it. Stick to busienss etiquette.

Company 98

Company Survey Pitching Report 98

Cision

MAY 24, 2016

We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. “What can you do with it afterwards? That’s where everyone’s imagination comes in.”. Q: Have our stories changed because of digital? Anna Williamson (@AnnaWilliamzon) May 18, 2016.

Film 211

Film Pitching Print Journalism 211

Prohibition

MARCH 11, 2022

The following video and drawing that went viral sums it up quite well. This one just speaks for itself so we’ll keep it brief… But lets just say we imagine the Royals PR team have been pulling their hair out lately! Prince Andrew out clubbing this weekend ?? ??. Goodbye, knighthood. princeandrew pic.twitter.com/imudQt0vim.

Social Media 71

Social Media B2C Viral Trends 71

Flack's Revenge

MARCH 21, 2018

So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours.

Data 136

Data Pinterest Viral Facebook 136

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Media Relations' He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. So there was a happy ending … at least for the workers. They’ll send you a little package of fun surprises.

Banking 100

Banking Media Local Survey 100

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” Through their content, dadfluencers inspire and empower fathers to embrace their parenting journey with confidence and pride.

Brand 55

Brand Branding Instagram Community 55

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Julie Staadecker, Account Director. Client: McDonald’s.

Print 60

Print Media Travel Wireless 60

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Whether questioned by the local gazette or CNN, the principles of handling media effectively are the same.

Communications 60

Communications Crisis Reputation Local 60

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? Prohibition PR handle media relations. We’re experts at crisis communication and media relations , with decades of experience and expertise managing crises of all kinds.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

APRIL 5, 2020

A newsworthy story generates massive pickup throughout the media. ‘Viral’ would be another word that can be used in place of newsworthy. In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked up by the press.

Crisis 78

Crisis Viral Pitching Report 78

PRSay

DECEMBER 18, 2019

This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning. Ryan, APR, is the media relations and content supervisor at Goldberg Segalla, a law firm with over 400 attorneys and 22 offices in the U.S.

Corporate 81

Corporate Crisis Management Crisis Government 81

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect.

Insurance 45

Insurance Insurance Healthcare Communications 45

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Media Relations Brand Strategy Event Marketing' Go Online or Go Home. ’ But today? .”

Viral 88

Viral Marketing Guidelines Local 88

PR in High Definition

SEPTEMBER 24, 2019

This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows. As such, this makes them a target in public relations campaigns. A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist.

Media 54

Media Newspapers Journalism Video 54

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? Is there a lot of people getting behind this? Is there a lot of commentary?

Advertising 131

Advertising Advertising Data Reputation 131

Mora Communications

OCTOBER 13, 2017

TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. The media is continually on the lookout for attorneys who can address specialized topics including immigration, sexual harassment, divorce, entertainment, taxes, etc.

Advertising 40

Advertising Advertising Television Viral 40

5W PR

MAY 18, 2018

For instance, if a company was to create a unique experiential marketing event, then tie that campaign to a branded hashtag or social media sharing strategy, they could even create viral content that takes their brand reach to the next level.

Company 96

Company Marketing Social Media Analytics 96