Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. Even though the writer over at SimpleMost loved our pitch, she knew her editor wasn’t going to have time to read through the pitch and assign it out.

Pitching 106

Pitching Viral Data Content Marketing 106

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. What else can I provide?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. You just have to work at it, day in and day out. The same is true for being successful at PR.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Marketing and public relations professionals would be wise to take heed. Smart media relations pros know stories are richer — and more likely to earn coverage — when they feature real people who win our hearts and minds. ” Some variations on the dad joke video went viral, indicating how universal the idea was.

Retail 120

Retail Viral Video Pitching 120

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. I keep getting pitches with unsolicited "embargoes" and I find it so odd. Please #PR and #journalist friends, weigh in on this: Are embargoed pitches useful? Stick to busienss etiquette.

Company 99

Company Survey Pitching Report 99

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Cassandra Faro, Account Executive. Client: Blink. Client: ERA.

Print 60

Print Media Travel Wireless 60

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Publicity Training 52

5W PR

APRIL 5, 2020

A newsworthy story generates massive pickup throughout the media. ‘Viral’ would be another word that can be used in place of newsworthy. In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked up by the press. Be Ahead of the Pitch.

Crisis 78

Crisis Viral Pitching Report 78

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. Use someone from the Lower Mainland as your spokesperson to pique media’s interest. Many companies use surveys and research to interest the media. Media Relations'

Banking 100

Banking Media Local Survey 100

PR in High Definition

SEPTEMBER 24, 2019

So, do you pitch to an editor in the hope they pass the story to a freelancer? Pitch to a reporter, but then go to a freelancer later if the journalist isn’t interested? Pitch to a reporter, but then go to a freelancer later if the journalist isn’t interested? As such, this makes them a target in public relations campaigns.

Media 54

Media Newspapers Journalism Video 54

Garrett Public Relations

MAY 30, 2018

Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners. Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes.

Reputation 161

Reputation Publicity Viral Crisis Communications 161

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the age of rapid information dissemination, media monitoring is the compass that guides successful newsjacking campaigns, helping brands navigate the ever-changing currents of the digital news cycle. This allows you to keep an eye out for content that aligns with your brand.

Ethics 103

Ethics Trends Social Media SEO 103

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Bad Pitch Blog

JANUARY 28, 2011

The upshot of this We The Media paradigm is that as The New York Times shrinks to matchbook size, anyone with tech capabilities can deliver stories, unfiltered, to whoever wants them -- a sure threat to the erstwhile big guys, and one with significant implications for those of us who practice what used to be called "media relations."

Pitching 109

Pitching Viral Writing Blogging 109

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. “Racism is not a known side effect of any Sanofi medication,” from a major pharma company was a social media winner in its own right.).

Fashion 255

Fashion Reputation Social Media Brand 255

Bad Pitch Blog

APRIL 11, 2006

This pitch from Jackie Zima of Gregory FCA Communications stinks so bad it was singled out by five media outlets including the Philadelphia Inquirer, PR Week and the New York Daily News. Rather than riff on the obvious, let’s focus on why this is a bad pitch. The Bad Pitch blog can’t wait to see their Arbor Day angle.

Communications 40

Communications Pitching System Viral 40

Flatiron Communications

NOVEMBER 14, 2014

Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online. PR social media Time shifting Weber Shandwick' ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online. PR social media Time shifting Weber Shandwick' ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co

Media 28

Media Mobile Pinterest Journalism 28

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Confirmation Bias in Organisations Confirmation bias exists everywhere, not just in the media.

Media 52

Media eBook Viral Construction 52