The Worst PR Advice We’ve Ever Heard
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. Don’t be too prepared for that CEO interview. Every new product introduction requires its own media event. Quantity over quality?
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