Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? He loves producing skits and parodies of mainstream and YouTube culture, often with his friends involved. Social media is so varied in how it enables different types of people, and Im glad certain people have found a niche in YouTube.

YouTube 54

YouTube Video Measurement Print 54

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Fact-checking becomes even more important when you’re writing about sensitive topics. Why accuracy in content marketing is important. Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

Contently - Strategy

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Measure your results.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

OnePitch

AUGUST 16, 2022

During the episode, Blake shares his love of writing, his recommendation for building a working relationship together, his honest opinion on embargoes, and lots more. Let’s write that up. Joining us today on Coffee with a Journalist is Blake Montgomery. Like, do I need to assign this to someone?” We’ll link to Gizmodo.”

Pitching 84

Pitching Government Writing Report 84

Critical Mention

NOVEMBER 2, 2021

Use the opportunity to highlight how you can enhance the customer’s experience and how you’ll ensure no other customer goes through that same experience because of the measures you will start to take place thanks to their feedback. Chance to showcase upcoming improvements. Priscilla Osorio. Senior Marketing Manager, Critical Mention.

Sports 141

Sports Facebook Writing Brand 141

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Look at how much repetitive content is already in your industry or niche. .

Storytelling 120

Storytelling Case Study Crisis Viral 120

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. At the time of this writing, Class A common stock in Berkshire Hathaway is trading at $227,720 per share.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The most effective measurement tool is often a post-event survey sent to attendees to determine satisfaction with a number of different elements including the venue, time of day, and speakers or entertainment. Write a thorough post-event report. . For example, how many attendees signed up to receive content?

Pitching 185

Pitching Survey Video Examples 185

The Resolution Blog

JUNE 24, 2015

Ensuring your story gets picked-up goes beyond just a well-written press release itself; how you distribute it, who you send to, and how you measure its success - every aspect of your approach requires consideration. And finally, don't forget to measure how effective your campaigns and content have been.

Viral 120

Viral Social Media YouTube Small Business 120

Beyond PR

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion. How to Write a Press Release That Converts.

Communications 64

Communications Marketing Radio Airlines 64

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

JUNE 6, 2017

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. “Influence” tends to be jammed into one big category when in fact, it’s nuanced. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

NewsWhip

OCTOBER 21, 2020

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about.

Crisis 158

Crisis Reddit Reputation Tools 158

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. To start, you’ll need to make sure you are writing with voice search in mind. Unique Website Visitors.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

FEBRUARY 20, 2020

Measure Your Reputation with Sentiment Analysis. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Whichever way your audience chooses to engage with your brand, your organization should have the ability to identify the sentiment behind digital engagements.

Reputation 105

Reputation Brand Branding Analytics 105

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). iTunes and YouTube don’t deduce context from audio alone. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Cision

MARCH 30, 2015

Matt Heinz of Heinz Marketing writes that it is helpful to determine your “go-to” sources at the outset of your content curation planning: “Identify a core set of sources you can count on for both consistently good content as well as a variety of sources of similarly-themed content. Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Measurement Continues to Evolve.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Mindful Marketing

MAY 8, 2021

” GSK’s promotional mix includes several similar short spots as well as banner ads and sponsored posts on Facebook, Twitter, and YouTube. The two different sets of examples create confusion because they conflate problems with solutions and preventive measures with cures.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Just measure it in inches.” Social Media – Twitter, Instagram, Facebook, YouTube, etc. ” — Andy Warhol. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts?

Media 75

Media Radio Newspapers Print 75

Waxing UnLyrical

AUGUST 17, 2015

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! That should be incentive enough,” replies Avinash when Stephen Woessner asks why business owners should care about their digital marketing in this YouTube interview. So this week, it’s all Avinash, all the time! I Wish I’d Known That.

Analytics 40

Analytics Interviews Google YouTube 40

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

JANUARY 7, 2020

You can monitor Twitter, Facebook, YouTube and Instagram. It’s worth noting here that Agility offers, “fully managed monitoring and measurement services to clients. The company has 4 out of 5 stars, based on 214 reviews on G2 at the time of this writing. Currently, the platform is not capable of monitoring LinkedIn.

Tools 83

Tools Comparison Media System 83

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. First step: measure everything.

Trends 57

Trends Marketing Software Video 57

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

SEPTEMBER 5, 2010

Why: how many countries measure their success in terms of happiness? Happy dog, big tongue, from mcira on YouTube. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Gross National Happiness , from PBS. Well, Bhutan , for one. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

DECEMBER 24, 2010

Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. After all, in just a couple of weeks, the video has made it onto CNN and its views on YouTube are climbing by the second. The Apostles. Thanks so much for stopping by WUL!

Publicity 86

Publicity Creativity Measurement Twitter 86

wiredPRworks

FEBRUARY 11, 2016

Writing tips to help you make the most of the only thing people really read. Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. Measuring social media success with the right tools. How SEO works to get you in front of search engines and people. Managing your community relations.

Training 45

Training LinkedIn Marketing Pinterest 45

MaccaPR

NOVEMBER 18, 2020

” The savviest marketing agencies I know in the Twin Cities – such as B2B marketing experts at Schermer and SEO wizards at Nina Hale/Collective Measures — strive to become extraordinary in a focused discipline, rather than losing themselves in the wasteland of being a “full-service, integrated and results-focused” agency.

Marketing 62

Marketing Agency Video Brand 62

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. Someone writes something and you tell them it's not true.

Leadership 59

Leadership Social Media Creativity Ethics 59