Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97

Media Nonprofit Pitching Analytics 97

Katie Paine's Measurement Blog

APRIL 19, 2017

But today, with the explosive influence of YouTube, it can be a guy in a garage, or a drunk actress in a kitchen. The post How to Measure Paid Influence in Four Easy Steps appeared first on Paine Publishing. In the old days, we called paid influencer marketing “paid testimonials.”

Measurement 45

Measurement How To YouTube Brand 45

Sword and the Script

FEBRUARY 20, 2024

She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. The company’s measures are based on the pitches sent through their systems. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). So, says Propel, which provides PR software.

Report 105

Report Publicity Marketing Pitching 105

Buchanan PR

MARCH 14, 2024

The measure passed by a 352-65 vote, and now heads to the Senate. of brands), YouTube (used by 38.3% The “Protecting Americans from Foreign Adversary Controlled Applications Act” calls for ByteDance to divest TikTok, or the app will no longer be available here in the U.S. of brands), Facebook (used by 42.1%

Marketing 70

Marketing YouTube Instagram Strategy 70

The Proactive Report

OCTOBER 30, 2023

What YouTube channels do they subscribe to? Set measurable goals and start tracking right away. Who is in your audience? Where are they on social? Who are they connected to? Who do they follow? What hashtags are popular right now? What podcasts are they listening to? Don’t wait till the end to discover that it didn’t work.

Trends 182

Trends Marketing Wikipedia Reddit 182

Beyond PR

AUGUST 9, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 65

Measurement Video Technology Enterprise 65

Stern + Associates

APRIL 17, 2023

Choose the Right Platform When TikTok exploded onto the scene in 2018, other social media platforms like Instagram and YouTube understood quickly that short-form video content was the future. Instagram launched Reels and YouTube introduced Shorts – both of which continue to receive high view numbers each day.

Video 88

Video YouTube Instagram Strategy 88

Cision

FEBRUARY 21, 2017

Note that while there are a lot of very cool mobile apps for photo manipulation, the ability to process high-resolution images is the key criteria for these tools (though I do throw one in at the end for good measure). Plenty of tutorials on YouTube and elsewhere. Plenty of tutorials on YouTube and elsewhere. Open-source.

How To 240

How To YouTube Software Creativity 240

Cision

JULY 20, 2017

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Facebook, Instagram and YouTube content are now on the Comms Cloud so users can be confident that they are monitoring the complete story across all important channels.

Communications 0

Communications YouTube Analytics Instagram 0

Institute for Public Relations

JANUARY 23, 2023

Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. This summary is provided by the IPR Digital Media Research Center.

Consumer 98

Consumer Case Study YouTube Study 98

Buchanan PR

NOVEMBER 29, 2023

The Rise of Social Commerce Social commerce is not a new concept, but its prominence has skyrocketed in recent years, driven by the explosive growth of platforms like TikTok, Instagram and YouTube. Data-Driven Insights: Social commerce platforms provide rich data on customer behavior and preferences.

Social Media 80

Social Media YouTube Instagram Trends 80

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. YouTube analytics added a new ‘First 24 hour’ data metric. The launch of LinkedIn Marketing Labs. Twitter acquired newsletter platform Revue.

Social Media 118

Social Media Trends Media YouTube 118

Stephen Waddington

AUGUST 6, 2021

We’ve also discussed business topics including leadership, purpose; and areas of practice including behavioural science, communication accessibility, creativity, search marketing, and measurement. You can re-watch the last five sessions on YouTube. My thanks to them all. Unfortunately, I didn’t record the first session.

YouTube 146

YouTube Creativity Community Leadership 146

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. So then Google, is it really YouTube where we need to placing our hard earned budgets?

YouTube 28

YouTube Advertising Advertising Television 28

Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? He loves producing skits and parodies of mainstream and YouTube culture, often with his friends involved. Social media is so varied in how it enables different types of people, and Im glad certain people have found a niche in YouTube.

YouTube 54

YouTube Video Measurement Print 54

Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now. Livestreaming is Changing How We Consume Video.

Trends 319

Trends Content Marketing Brand Branding 319

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%.

Fashion 180

Fashion Instagram Measurement YouTube 180

Cision

AUGUST 23, 2017

Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. By now you must know how to use emotions.

Digital PR 251

Digital PR How To Small Business Analysis 251

Flack's Revenge

NOVEMBER 29, 2017

It would not seem to have “next YouTube video stars” written all over. We post a new Here’s Why video every Monday at this link and on our YouTube channel. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads.

Video 153

Video B2B Film Marketing 153

The Hoyt Organization

APRIL 11, 2024

Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers. For instance, if Instagram is the go-to for many brands, don’t overlook other platforms such as YouTube and TikTok.

Social Media 68

Social Media Video Viral Brand 68

PR for Anyone

NOVEMBER 8, 2023

Measuring Success in Meaningful Ways There is a luxury of intentionality that comes with being over 50, and both Christina and Maria reflect on their contentment and gratefulness for the blessings life has bestowed upon them. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!

Marketing 130

Marketing Consumer Advertising Advertising 130

Critical Mention

AUGUST 7, 2020

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Technology 125

Technology Television Analytics Radio 125

Cision

NOVEMBER 12, 2015

According to research by Demand Metric and Ascend2, 81 percent of businesses prefer to host their videos on their websites, however, the most popular and effective videos are also uploaded to YouTube. Zendesk and Pegasystems have impressive YouTube channels worth exploring. Measure ROI. Did you get views from the right audience?

Video 120

Video Strategy Marketing YouTube 120

Prohibition

SEPTEMBER 8, 2023

Due to 5,632,075 YouTube views a man who created a song about a fish that costs £1, now has his very own music video calls on the app. This impacts marketers everywhere who have long relied on follower ads for page growth activity.

Instagram 62

Instagram Social Media Privacy B2C 62

Konnect Agency

MAY 17, 2023

Instagram, YouTube, and TikTok are the top social media apps among Gen Z, according to Hubspot. Meanwhile, YouTube is the go-to platform for long-form video content, with 70% of respondents saying they use it, with TikTok close behind emerging as a major player in recent years, with 63% of Gen Zers saying they actively use the platform.

Agency 52

Agency Marketing YouTube Video 52

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Employ measurement techniques to test for success. Like any marketing initiative, video must be measured for effectiveness in connecting with an audience and, ideally spurring action. KPIs to consider include views, impressions and unique users and how they measure in terms of awareness, consideration and action.

Video 149

Video Measurement Survey Creativity 149

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review! Dhillon emphasizes that while these changes are natural, they don’t have to be accepted as inevitable.

Exercises 130

Exercises Strategy YouTube System 130

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. Gen Z is on YouTube, Instagram and Snapchat. YouTube and Instagram are the main channels for this phenomenon. Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

NewsWhip

MARCH 11, 2022

How does one measure trust? That measurement, according to Ries, boils down to an evaluation of competency and ethics for each institution. If you’d like to read the summary of the chat, you can do that here , or watch the full thing on YouTube.

Government 78

Government Ethics YouTube Measurement 78

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 88

Software Pitching Measurement Enterprise 88

Cision

MAY 3, 2016

Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors?

Brand 120

Brand Branding Software Nonprofit 120

Communications Conversations

AUGUST 16, 2022

And they need to be measured. There are more channels to manage than ever before. And those are just the primary 5! Many brands are attempting to manage upwards of 5+ social media channels in 2022. Those channels need content. They need community management. That’s a lot of work for a team–let alone one person!

Social Media 128

Social Media Media Resources YouTube 128

Contently - Strategy

JULY 28, 2021

They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 103

SEO Automotive YouTube Video 103

NewsWhip

OCTOBER 19, 2021

This would give him a real-time feed of mentions of Kendall from web publishers and other online sources covering the most important social networks: Facebook, Twitter, Instagram, Reddit, and YouTube. . Greg can display these feeds with the most recent at the top but he can also display them using Spike’s predictive measurement.

Media 145

Media Reddit Crisis YouTube 145

Burrelles Fresh Ideas

FEBRUARY 13, 2024

One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Getting all the cyber risks measured and assessed is required for a better user experience. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 86

Social Media Media Mobile SEO 86