ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The most effective measurement tool is often a post-event survey sent to attendees to determine satisfaction with a number of different elements including the venue, time of day, and speakers or entertainment. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media.

Pitching 185

Pitching Survey Video Examples 185

Burrelles Fresh Ideas

FEBRUARY 27, 2024

These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 86

Sports Television Advertising Advertising 86

Burrelles Fresh Ideas

FEBRUARY 13, 2024

One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Getting all the cyber risks measured and assessed is required for a better user experience. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 87

Social Media Media Mobile SEO 87

The Proactive Report

DECEMBER 21, 2015

With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. How to leverage: Measuring and evaluating campaign data creates another dimension in which to assess campaign success.

Data 100

Data Advertising Advertising Measurement 100

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

The Resolution Blog

AUGUST 19, 2019

How do they actually measure success with that? there was stuff for Snapchat, YouTube, Instagram etc. If I was in that PR team, I would be thinking about not going down the TV route, especially because we have to measure our work. Are you ever involved in the conversation with a brand and whether that was successful?

Film 120

Film Instagram Sports Analytics 120

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

APRIL 13, 2023

Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation.

Automotive 80

Automotive Mobile Technology Social Media 80

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 106

How To Media Radio Print 106

Beyond PR

MARCH 22, 2018

Just measure it in inches.” A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Social Media – Twitter, Instagram, Facebook, YouTube, etc.

Media 75

Media Radio Newspapers Print 75

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Put it everywhere: all social media platforms, YouTube, your website, your company newsletter, etc. What’s your best tip for measuring PR for broadcast coverage? Do that in high-energy, short and impactful soundbites. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. .

Data 70

Data Retail How To Sports 70

Beyond PR

JUNE 22, 2018

Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram. The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences.

Social Media 40

Social Media How To Case Study Media 40

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%.

Engineering 67

Engineering Reputation Social Media SEO 67

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. Measuring social media success with the right tools. Define your business and personal branding with focused and stylized messaging. Shaping your brand's reputation. Mobile: Smartphones and Tablets.

Training 45

Training LinkedIn Marketing Pinterest 45

Flatiron Communications

DECEMBER 14, 2015

” “YouTube’s ad revenue is almost as big as CBS’s ad revenue.” In his opening remarks, BI founder/publisher Henry Blodget audaciously stated as much: “Netflix 70M subs, Hulu 10M, Amazon 45M, Apple TV 35M. TV will soon feel newspapers’ pain.” We take nothing for granted.” CBS Inc. .”

Television 28

Television Newspapers Conference Retail 28

Maxim Behar

JANUARY 11, 2024

I keep thinking that for example if television was a revolution compared to the printing press and the newspaper because it gave so many people the ability to see the same thing in real time and learn about it visually. The second is that for the first time in the world, there is a media that can be measured.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

NOVEMBER 10, 2010

Video (think YouTube at the very least), images, podcasts… really, you’re only limited by your imagination. But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. These fine folk did: Jan.

Blogging 90

Blogging Facebook Twitter Writing 90

Cision

MARCH 24, 2017

This is the great debate in PR: how do we measure what we do and prove its value? But when the client could go on YouTube and see home videos of parents with their kids watching a Space Shuttle on a barge floating up the Hudson River and then have a two-mile long line outside the museum door to get into the exhibit, that’s ROI.

Enterprise 227

Enterprise Agency Radio Fashion 227

PR Conversations

AUGUST 9, 2011

Linkages between all online media used to communicate about an event should be established – whether that’s Twitter, Facebook, Youtube, LinkedIn, Google+ and/or a dedicated blog. Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used.

Twitter 40

Twitter Social Media Conference Video 40

Cision

MAY 4, 2015

Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. Measure the most effective content and optimize strategies for ROI. It is designed to help communicators build relationships with influencers and prospects, distribute and amplify quality content, and measure and report success.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This is an important point, because you want to be able to measure and compare results over time.

Tools 158

Tools Media Software Analysis 158

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Leveraging top-tier tools can offer insightful analytics and real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Leveraging top-tier tools can offer insightful analytics and real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

DECEMBER 5, 2019

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Key Findings.

Financial 83

Financial Industry Report Insurance 83

Cision

FEBRUARY 18, 2016

We are sticklers for measuring all outcomes. Measurable. We find that when you combine measured results with demonstrated, unwavering commitment to understanding the industry ecosystem of each of our clients, we earn their respect and appreciation, and our clients see what their investment yields. Report (Specific. Achievable.

Storytelling 120

Storytelling Local Video Measurement 120

MaccaPR

MARCH 2, 2017

How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. How to Partner with YouTube Influencers: Tips for Success ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Regulation for platforms is also firmly on the agenda.

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Merriam-Webster defines calibration as “to measure (something) in an exact and precise way.” Because you cannot be strategic if you don’t know how you’ll measure your progress. Yes, we measured “hits” and impressions.

Strategy 40

Strategy Case Study Community Creativity 40