ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. Last year, I founded a marketing, public relations, and social media agency, in New York City. I was hooked.

Twitter 208

Twitter Software Retail Agency 208

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Anonymous User in Marketing and Advertising “Simple UI; easy to use. Anonymous User in Marketing and Advertising “Simple UI; easy to use.

Leadership 78

Leadership Software Customer Service Small Business 78

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

JANUARY 26, 2021

A friend of mine with a small business was worried about a negative review. MarketingCharts recently reviewed a survey by BrightLocal, which makes marketing software, and found about 40% of consumers read the responses to reviews. He’s a hard worker, cares about his customers, and usually gets good reviews.

Survey 108

Survey Small Business Software Data 108

Polaris

NOVEMBER 28, 2014

Are you dissatisfied with the results of your marketing campaigns? Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck? In short, are you looking for a better way to build your business? Tax software is a “grudge” purchase. only to discover they don’t?

Consumer 154

Consumer Brand Branding Software 154

Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. How is it being used? New online PR academy.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

MAY 7, 2016

After hours and hours of time invested in researching small business accounting programs, he felt like he wasn’t any better off. He” is another small business owner who just opened up shop as well and we were trading notes over coffee last week. Then it occurred to me…there’s a big marketing lesson in this experience.

Marketing 60

Marketing Small Business Software Web 60

ImPRessions - Crenshaw Communications

JULY 16, 2019

There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. Create marketable quarterly/weekly reports. Creating a deck of accomplishments, attacks prevented and other easily marketable wins is a great way to build awareness. It’s not just the U.S.

Company 213

Company Case Study Airlines Study 213

PR 20/20

JULY 15, 2020

We see a future of marketing that is more intelligent and more human. From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together.

Marketing 54

Marketing Resources Data Software 54

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

FEBRUARY 19, 2019

That’s when her career plans shifted a bit, from PR to marketing. Nonetheless, I was determined to jump-start my career, so I accepted an unpaid marketing internship position at Boys & Girls Clubs of Metro Atlanta (BGCMA) where I discovered my love for marketing,” she told me in an email exchange.

Company 66

Company Nonprofit Marketing Software 66

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. That way, if you get busy one week, you already have content lined up and ready to be published. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

PRSay

DECEMBER 1, 2017

For me, the pursuit of Accreditation shifted from a someday achievement to an educational priority when a vice president client, responsible for all marketing and public relations, asked me: “Do you agree that marketing is basically advertising and public relations is creating a buzz?”. This oversimplified description stunned me.

Nonprofit 102

Nonprofit Education Study Small Business 102

Prohibition

NOVEMBER 9, 2022

In this blog, we will delve into our top tips and tricks for enhancing your next Facebook ads campaign, as well as taking full advantage of the various marketing tools Ads Manager can offer you. Run marketing experiments to see what variables can best improve your ads performance. 1) A/B TESTING. 4) ENHANCE YOUR CREATIVE.

Facebook 110

Facebook Advertising Advertising Creativity 110

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. The more we post about productivity software for small business, for example, the greater our authority becomes.

SEO 147

SEO B2B Google Guidelines 147

Deirdre Breakenridge

NOVEMBER 3, 2016

Joining us as our special guests and leading the discussion will be the founders of Stockton University’s PRSSA Chapter: Stacy Hanas , Communications Coordinator at Seven Degrees Communications; and Siera Smith , Director of Marketing at WebMax, LLC. About Siera Smith: Siera Smith, Director of Marketing at WebMax, LLC.

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses.

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

MAY 27, 2017

This issue will directly impact everyone with internet access in America – and I have also conculcated it will have outsized effects on marketing and PR. Given how intertwined marketing has become on the web, I believe there’s good reason to believe this will fundamentally change the economics of marketing and digital marketing.

Marketing 61

Marketing Web Writing Video 61

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

The Resolution Blog

MAY 24, 2017

Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence. Always look at other business metrics and see how, if relevant, we can implement them into our Comms measurement and continually look to integrate PR measures with other marketing measures.

Measurement 136

Measurement B2B Google Financial 136

Waxing UnLyrical

MAY 17, 2019

In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. 2019 will bring recognition to the unexplored abilities of Augmented Reality for being a convenient marketing and digital experience enhancement tool.

Trends 70

Trends Ethics Survey Data 70

Solo PR Pro

JUNE 20, 2019

Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “ Self-Employment in America 2019” report. We felt that we should be able to shine a light on this market and help understand it.

Report 76

Report Software Corporate Study 76

Beyond PR

MAY 30, 2017

When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed. Even free versions may be enough for small businesses.

Software 45

Software Customer Service Google Small Business 45

Rock the Status Quo

AUGUST 1, 2014

I’m not convinced it is related so much to PR pros, though, as it is the fact that so many MARKETING generalists (and entrepreneurs) are taking on PR with little or no PR-specific training. We make software that helps eCommerce stores advertise and retarget to people on Facebook. We also run a popular eCommerce marketing blog.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. Guest Post by Brooklin Nash. Tip #1: Seek Out Employee Evangelists.

Brand 50

Brand Branding How To Employee 50

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. As all small businesses know, you need to spend your time wisely. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Digital Marketing. You want to learn. Truthfully.

Digg 104

Digg SEO System Reddit 104

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. One item really took the market by storm – air fryers!

Travel 52

Travel Film Guidelines Consumer 52

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. 2) April 7, 2014: Vocus. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Shift Communications

MARCH 13, 2015

If a large number of your followers are from companies with 11-50 employees, think about content targeted at small businesses. For example, SHIFT’s visitors include a portion of people who work in the computer software space. Senior Marketing Analyst. Tailor your posts according to the industries people are in.

Analytics 60

Analytics LinkedIn How To Comparison 60

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? This could be a pitch sent by a small business person, but because it is written in first person, it’s clearly not from a public relations professional. It also can help lessen harmful assumptions and criticism in our industry.

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

FEBRUARY 19, 2013

Investigate a specific market so you have less competitors and more specialization. For example, I’m not taking on software manuals. I explicitly explain to people that I am writing business materials. But I’m also not going to position as a full-service marketing firm. Tons of small businesses.

Writing 94

Writing Education System Exercises 94

Waxing UnLyrical

JUNE 24, 2011

Why wouldn’t small businesses jump at that opportunity? There are two things that all design professionals hate : competing for your business, and doing spec work. My design software won’t even power on unless the clock is running and your deposit check is processing in my bank account. Who can blame them?

Web 66

Web Banking Small Business Software 66

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255