Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 3 - When it comes to content… Go local! Why your global newsroom should localize content as much as possible.

eBook 87

eBook Internal International Mobile 87

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Digital Self-Service.

Hotels 198

Hotels Mobile Travel Automotive 198

Critical Mention

JUNE 29, 2018

He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. Q: What’s the technology behind the platform that you find the most interesting? Matt: I think the most interesting technology about our platform is the capture network. Our capture network is spread across a good portion of the globe.

Engineering 97

Engineering Interviews Media Software 97

Stephen Waddington

JUNE 23, 2019

It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet. Technology is also enabling a remote workforce. It’s an area that brands should investigate. #6

Report 81

Report YouTube Privacy Web 81

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. We must continually apply new technology tools and a data-driven approach to verifying maximum influence.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. Meet the Media: Philip Nussel, Web Editor at Automotive News.

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 77

Engineering Automotive Agriculture Media 77

Shift Communications

MARCH 30, 2015

Hospitals also look for recognition at the local level. Hospitals want and need people to be searching for them locally, within reasonable driving distance. If things are going well, local organic search traffic should be steadily increasing over time: Once on a hospital website, you must understand visitor behavior.

Healthcare 60

Healthcare Analytics Google Local 60

Stephen Waddington

MARCH 3, 2019

The book describes the technology and workflow for a modern campaign, using content to engage audiences in a conversation via the web. Sarah and I are long time supporters of our local foodbank in Whitley Bay, which has distributed 1,000 three-day food parcels to families so far this year. £10

B2B 61

B2B Local Web LinkedIn 61

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. The web environment displays content in a card formal. It takes patience and skill – and the right kind of tools and technology. #4 We do it through storytelling. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Presspage

DECEMBER 18, 2017

In parts 1, 2, and 3 of this series on ‘optimizing your newsroom for global audiences,’ we discussed the importance of ensuring your newsroom was accessible, providing approachable contacts, and ensuring you localize content as much as possible. Clearly indicate in the page’s code that it is designed for mobile.

Mobile 60

Mobile SEO Web Google 60

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum…. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”.

Survey 102

Survey Report Media B2B 102

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Scott Public Relations

OCTOBER 31, 2018

You can even explore this information for local races where you live. If, for some reason, you didn’t receive a sample ballot in the mail from your local election authority, Ballotpedia can fill the void. You can even get really deep in the weeds and find information on very local elections like school boards.

Tools 45

Tools Insurance Insurance Local 45

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts.

Marketing 60

Marketing B2B Local Customer Service 60

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Our local BBC news programme and even the national idents are based on clips from social media. There’s been a reduction in audio and video production quality driven by broadband and web conferencing.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. What we do 5.

Government 103

Government Education Print Ethics 103

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage. Notably, Ms.

Conference 36

Conference Journalism Web Comparison 36

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Newsfile

FEBRUARY 27, 2024

Google News Google News uses real-time artificial intelligence and machine learning to analyze all the content published to the web and organize all the articles, videos and more into storylines. These stories cover the local, national and global areas that people care about. In fact, 17% of those polled visited the Yahoo!

Financial 52

Financial Media Analytics Data 52

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” Sarah Evans. prsarahevans. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

Practical Law Construction

APRIL 22, 2020

Whether an overseas entity can validly execute using an electronic signature is a local law issue regarding the capacity of the entity and the authority of the person signing. Accordingly, you should always take local law advice. However, the current situation has forced a review of available options and technological capabilities.

Construction 52

Construction Data Local Course 52

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

NOVEMBER 2, 2011

Brands from Coca-Cola down to local bakeries are using them to interact with their customers. In all of these interactions though, make sure your audience knows that you have a web presence. Own your own place on the web, plant your content where you can decide its fate and watch your business grow. The takeaway.

Web 77

Web Google Twitter Tools 77

Beyond PR

APRIL 5, 2018

With technology at the level that it is at now, ignorance is no excuse for any communications team. It can also tie into more sophisticated digital marketing metrics such as web traffic and conversion. Or reach out to local or national influencers to help boost campaign visibility? Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

NewsWhip

FEBRUARY 7, 2020

Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. She’s most interested in the future of technology and its impact on humanity. Engagements. Engagements. Week 2: January 6th – 12th 2020. january 8TH 2020.

Journalism 163

Journalism Viral Writing Report 163

ImPRessions - Crenshaw Communications

MAY 3, 2017

Consider panels, webinars, guest-teaching at local schools and more. Embrace technology and look for new tools. Is it time for that web analytics session? Recently we took part in a webinar sponsored by Meltwater on Using Data to Achieve Efficiency and Accuracy in PR and Communications. Hate numbers?

Writing 149

Writing Education Pinterest Creativity 149

Stephen Waddington

JUNE 21, 2018

It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. A regulator may be needed,” said Sir Tim Berners-Lee, founder of the worldwide web. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Additionally, we can localize our content based on where search queries are the most popular. All of these can be used to research industry trends and current news: Google News. Wikipedia Top 25 Report. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

PR in High Definition

AUGUST 30, 2016

The platform is very much aware of its potential and is experimenting with new technologies and making key investments to leverage its network and advertising opportunities. The 10-second Snapchat video ad features an immersive 360-degree version of the movie trailer through a web page link within the app.

Video 54

Video Mobile Pinterest Advertising 54