Landis PR
FEBRUARY 21, 2022
Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .
Bianchi Biz Blog
MARCH 22, 2021
I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. That’s also true in the startup technology reporting I do. What story or stories are you most proud of?
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Presspage
NOVEMBER 29, 2023
Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. We wanted to tackle the issue of having to do double work in different local teams.
Communications Conversations
AUGUST 11, 2017
Where no platform or media dominates. And where adoption of new approaches and technologies is the norm. And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game. FACT: Local media continues to struggle as well.
Bianchi Biz Blog
OCTOBER 9, 2023
I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.
ImPRessions - Crenshaw Communications
DECEMBER 29, 2020
From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.
Onclusive
AUGUST 3, 2021
And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. While it’s good to challenge yourself, you want to make sure that your objectives are achievable.
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