Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 103

SEO Automotive YouTube Video 103

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). It would not seem to have “next YouTube video stars” written all over. We post a new Here’s Why video every Monday at this link and on our YouTube channel.

Video 153

Video B2B Film Marketing 153

PR for Anyone

DECEMBER 5, 2023

They adapted, working throughout while ensuring safety measures were in place. She fosters a team dynamic where everyone is encouraged to take on leadership roles. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review! Robiar shares how despite the pandemic, pest control work never halted.

Industry 130

Industry Travel Education Employee 130

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. It’s a hefty number – but by measure of the communication to his business leads – it’s merely a derivative of priceless.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

PR Conversations

NOVEMBER 22, 2023

From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR. Most of all, PR needs an occupational mindset shift from (masculine) rigidity to (feminine) liquidity, from hierarchical management to professional leadership.

Education 52

Education Reputation Leadership Technology 52

Prohibition

OCTOBER 2, 2019

As we can see, social media covers a multitude of different platforms (which change and grow by the day) from blogs to forums, social networking sites (like Instagram and Facebook ), to photo and video sharing sites (like Vimeo and YouTube ). How can you measure the success of social media?

Social Media 69

Social Media Corporate B2B Company 69

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 120

Content Marketing Marketing Viral Study 120

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Measuring results.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Beyond PR

JULY 20, 2017

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Facebook, Instagram and YouTube content are now on the Comms Cloud so users can be confident that they are monitoring the complete story across all important channels.

Communications 64

Communications YouTube Analytics Instagram 64

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Along with messaging to our members about the importance of getting a colonoscopy, we live-streamed our Founder and CEO’s colonoscopy on YouTube. What’s your best tip for measuring PR?

Strategy 52

Strategy Real Estate Media Pitching 52

PRSay

OCTOBER 25, 2017

9 PD session “ Convergence + Conversion: How to Integrate and Measure Paid, Earned, Shared and Owned ,” panelists discussed how the pressure to be data-driven has influenced the content they’re focusing on. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging.

Social Media 119

Social Media Conference Media Corporate 119

Contently - Strategy

DECEMBER 12, 2018

Now, five years later, they’re ascending to powerful leadership positions. The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. He previously worked at Bloomberg LP from 2003 to 2009 where he held progressing leadership roles within the company’s Media Group. Edelboim has over 15 years of experience at the intersection of media and technology.

Data 70

Data Retail How To Sports 70

Beyond PR

JUNE 22, 2018

Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram. A strong vision from a vendor provides thought leadership to help navigate the uncertainty of the social media evolution. While both of these tools are useful in a multitude of ways, Cision’s focus is on social listening.

Social Media 40

Social Media How To Case Study Media 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Host a podcast or YouTube series featuring interviews with industry experts. With consistent growth, even small numbers can become substantial over time. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Presspage

DECEMBER 12, 2017

” As the discussion over PR's effectiveness lingers on, attribution and bottom-line contribution to an organization's goals are becoming key aspects of measurability. I really like the fact that it is easy to embed videos from YouTube or Vimeo, or a Podcast from Soundcloud directly in the release.

Strategy 83

Strategy Ethics Facebook Twitter 83

PRSay

JUNE 5, 2023

I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. I’m not sure how to measure a trend, but something I’m seeing and feeling more is a desire to connect as authentically as possible to the places we visit.

Storytelling 60

Storytelling Tourism Travel Local 60

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. No one has really cracked that code yet.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. PR measurement.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

5W PR

JUNE 6, 2022

For instance, companies can work with influencers on YouTube, Instagram, or TikTok, or become guests on podcasts to push their brands into a form of entertainment that’s relevant to the specific segment of the audience that enjoys them, that companies are tiring to reach.

Trends 88

Trends Data SEO Consumer 88

ImPRessions - Crenshaw Communications

APRIL 5, 2017

They run the gamut from YouTubers, industry experts, and enthusiasts to advocates and activists and tend to have a highly personal relationship with their followers. Agency teams also track campaign performance, measuring ROI and presenting analytics. Big PR Results Start Small, Scale with Technology. Micro-influencers are growing.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This is an important point, because you want to be able to measure and compare results over time. The leadership team is seasoned and has experience building a product and growing a company.

Tools 158

Tools Media Software Analysis 158

PR 20/20

NOVEMBER 13, 2018

Video credit: YouTube. This level of transparency into Tesla’s leadership makes consumers feel like they’re getting a peek under the hood (a terrible pun, I know, but I couldn’t resist) of the brand they idolize. It’s Time to Measure Your Marketing. Ready to see how your campaigns measure up? What did the campaign prove?

Brand 69

Brand Branding Sports Consumer 69

Presspage

AUGUST 15, 2017

thought leadership. the importance of measurability. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. These trends included: the importance of influencers. contributors.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

OCTOBER 6, 2015

B2B Customers Want Thought Leadership. LinkedIn was the most popular (94%) and most effective (66%) social media platform used for distribution, followed by Twitter (87%), Facebook (84%) and YouTube (74%). Content Marketing Goals and Measures. The measures of effectiveness or ROI fall more or less in line with the stated goals.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PR 20/20

DECEMBER 10, 2019

Clicks on embedded YouTube videos and how long someone viewed a video. Measurable: Assign a metric to the goal. If you really want to get buy-in from leadership and make a difference in your job. At PR 20/20, we are obsessive about measurement and performance. Clicks on interactive elements (e.g. buttons, widgets).

Report 52

Report How To Marketing Analytics 52

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. Read more: PR Measurement: A Pulse Check on How Communicators Show Value. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12:

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. 30 seconds of video to YouTube. Page Society — to enrich and advance the leadership role of communicators — has never been more relevant. Page Society Hall of Fame on Sunday, Sept. In a second.

Leadership 0

Leadership Agency Education Communications 0

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts.

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. And just as collaboration makes for efficiency both internally and externally, it also encourages the growth of social, empowered, and active communities, that can really elevate your thought leadership. Yes, we measured “hits” and impressions.

Strategy 40

Strategy Case Study Community Creativity 40

Waxing UnLyrical

APRIL 19, 2018

YouTube Nonprofit Program : The YouTube nonprofit program is a cause’s best friend. But the only way you can do that is if you can measure what works and what doesn’t Google Analytics is the best free digital marketing tool to do that. They also give some pretty useful analytics to help you see what’s working and what’s not.

Nonprofit 76

Nonprofit Tools Marketing Skype 76