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The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Webinar Speakers.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Crenshaw Communications Adds Experienced B2B Tech PR Leadership

ImPRessions - Crenshaw Communications

Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments. In addition to her most recent role as SVP of Operations at SaaS startup Propel PRM, Anna held leadership roles at BLASTmedia, helping to scale the B2B SaaS PR agency to over 60 employees.

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Executive Leadership: Shifting Focus from Outside to Inside

PRSay

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,

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Measuring Thought Leadership and Executive Visibility: What’s the Diff?

Stern + Associates

Building thought leadership and executive visibility. For as long as I can remember, I thought “thought leadership” was sufficient to describe PR strategy among communications professionals. How do you measure thought leadership and executive visibility? Is that the right measuring stick? Reliable and measurable.

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The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Read how earned media is key to showcasing business impact and ROI.