article thumbnail

Measure your results to get the attention of corporate leadership

PR Daily

It can be challenging to understand what measurement tools you need to help guide and show results for your overall communications plan. Measurement can be one of those things that confound you,” TD Bank Vice President and Head of Content and Digital Platforms Chad Mitchell said.

Corporate 124
article thumbnail

Measurement needs rebranding

PR Daily

As I pondered my metamorphosis, it occurred to me that many folks feel about measurement the way I used to feel about dogs (and yes, how many people feel about cats). Good, relevant, and regular measurement provides that data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times.

article thumbnail

Measuring Thought Leadership and Executive Visibility: What’s the Diff?

Stern + Associates

Building thought leadership and executive visibility. For as long as I can remember, I thought “thought leadership” was sufficient to describe PR strategy among communications professionals. How do you measure thought leadership and executive visibility?

article thumbnail

How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Establish your measurement framework.

article thumbnail

Podcast measurement essentials

PR Daily

But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. So what method of podcast measurement is most effective?

article thumbnail

Steal this scorecard: A better way of measuring media coverage

PR Daily

But you also aren’t sure how to present actual, nuanced data that signifies real success (or room for improvement) in a way your leadership will understand. She presented her scorecard at PR Daily’s Media & Measurement Conference , and it’s worth taking for your own measurement purposes.

article thumbnail

8 essential leadership comms habits to cultivate

PR Daily

That boss got promoted from supervisor to manager or from manager to senior executive without adequate leadership and communication skills for the job. They communicate clear standards to measure success and provide resources.

article thumbnail

6 questions to answer before measuring anything

PR Daily

When it comes to the task of measuring our efforts, we often get overwhelmed figuring out where to gather data from, what KPIs should be and how to set up a dashboard that will resonate with executives. Here are the six questions that Moreo asks about measurement — and you should too.

article thumbnail

How PAN Communications maximizes thought leadership

PR Daily

Thought leadership” is one of those buzzwords with a high propensity for making eyes roll or glaze over. But, when done right—when it’s underpinned by a smart strategy—thought leadership can be a potent way to boost your company’s industry sway, standing and visibility.

article thumbnail

How McDonald’s measures PR success

PR Daily

Finding the secret sauce to measurement. Attendees at PR Daily’s Media Relations and Measurement Conference in New York City got a rare look behind the curtain at how McDonald’s measures its PR success. Why do we measure? Measurement

article thumbnail

How to measure your organizational authenticity

PR Daily

Here’s how to measure your outputs. As a result, more and more communicators are looking for ways to measure authenticity, because they know that in order to be successful these days it isn’t enough to be loud, or cheap, or available, or good at customer service.

article thumbnail

3 Areas to Measure to Establish Thought Leadership

Cision

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. Look at other metrics, such as share of voice and your website traffic, to see if you notice any improvements since engaging in thought leadership opportunities. Measuring the value of an award, however, can be difficult. Best Practices Featured PR measurementYour audience is skeptical of your brand.

article thumbnail

How to use data to tell communications stories to leadership

PR Daily

Learn how to build a dashboard that will tell your stories to leadership. Data is one of the most powerful tools in your storytelling arsenal, especially when it comes to proving the value of your internal communications work to leadership. Internal Communications Measurement

article thumbnail

How to take your measurement to the next level in 2023

PR Daily

But it’s actually a set of simple, practical guidelines to help all communicators better measure their efforts and communicate their results. Created by the International Association for Measurement and Evaluation of Communication (AMEC), the framework is now in its third iteration.

article thumbnail

A unique way communicators can measure impact

PR Daily

Measuring impact and demonstrating ROI continues to top the list as one of the biggest challenges faced by communication professionals. But the PR team at Progressive Insurance knows how to uncover the right information to capture what to measure and impact the bottom line.

article thumbnail

Essential rules for creating research for thought leadership

PR Daily

Data can underpin thought leadership campaigns. Creating your own survey is a great way to build thought leadership platforms and drive a conversation with your subject matter experts. It has to grounded in good data with sound collection and measurement practices.

article thumbnail

Why it’s so critical to measure your internal comms

PR Daily

Measurement helps us figure out what’s working – and what’s not. Without an internal communications measurement strategy, you’re flying blind. Measurement also allows you to tweak and optimize your tactics so they better serve all your internal audiences.

Internal 123
article thumbnail

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

article thumbnail

Why you must develop your measurement skills to succeed in PR

PR Daily

Measurement. What we refer to as measurement actually breaks down into three elements: measurement, analysis and evaluation. Meanwhile, there is a growing connection between data science and measurement. Preparing for the future of measurement.

article thumbnail

How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand.

article thumbnail

How do you measure wicked problems?

Institute for Public Relations

This blog is provided by the IPR Measurement Commission based on the original blog published by PR Academy As 2022 drew to a close, the time felt right to reflect on a year that was meant to bring a level of calm after the pandemic disruptions.

article thumbnail

MEASURE BY MEASURE

Mark My Words

Leadership especially will be under a spotlight with a necessary people first action. We have already seen some terrible examples of PR backlash and some brilliant and active leadership. A lack of balance and perspective in leadership comms is a fatal combination if ever there was one.

article thumbnail

Offer strategy to leaders, not measurement datapoints

PR Daily

Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals.

article thumbnail

How Data-Driven Measurement Demonstrates Business Value

Onclusive

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to.

Data 195
article thumbnail

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive.

article thumbnail

PR Daily announces leadership network for career development and connections

PR Daily

PR Daily is launching a unique peer-to-peer networking council for external communicators: The PR Daily Leadership Network. The PR Daily Leadership Network provides the answers but also encourages members to question the status quo and push for positive change.”.

article thumbnail

What Communicators Need to Know About Measurement Right Now

PRSay

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Measurement” is the most basic… it’s another word for “counting.”

article thumbnail

How to measure the trust that today’s audiences require

PR Daily

Katie Paine, a leading authority on comms measurement and publisher of the Measurement Advisor , shared guidance at Ragan’s Media Relations and Measurement Virtual Conference on tracking whether your organization is gaining or losing trust.

article thumbnail

How Edmunds measures the quality of earned media

PR Daily

James-Armand explains the goal, strategy and how it measures success below. Talia : We execute a thought-leadership strategy designed to position Edmunds as an authority and the top source of consumer and market insights on the automotive industry.

article thumbnail

How we should re-imagine what we honor—and measure

PR Daily

When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table. All of which will change what they measure, reward and honor. And, of course, measure. Re-imagine measurement.

article thumbnail

32 key takeaways from PR Daily’s Media Relations & Measurement Conference

PR Daily

A Better Measurement Matrix: New Ways to Quantify Media Results, Reputation and ROI. Make measurement something that will be a survivor, budgeted for and included. Let measurement help you stop doing the stupid stuff. Measurement starts with audience, not activity.

article thumbnail

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

Deirdre Breakenridge

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. Guest Post Leadership Mentoring PR 2.0 CommunicationsMatch Measuring Progress PR Success public relations Simon LockeA Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

article thumbnail

Kind leadership becoming a key driver of innovation—and competitive advantage for business

Agility PR Solutions

Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures.

article thumbnail

Communicators are measuring their work more frequently, and using the data more strategically

PR Daily

Ragan’s exclusive Communications Leadership Council Benchmark Report is both a snapshot of the discipline and a roadmap for moving forward. Communicators are measuring their work more frequently, for one. Last year, 30% of respondents described their measurement efforts as ad hoc.

article thumbnail

How to Evaluate Speaker Opportunities and Measure Thought Leadership Programs

Katie Paine's Measurement Blog

With thought leadership programs things can get a little dicey. The post How to Evaluate Speaker Opportunities and Measure Thought Leadership Programs appeared first on Paine Publishing. The Measurement AdvisorThis post is adapted and updated from a paper published by the Institute for PR, coauthored by Marianne Eisenmann and Katie Delahaye Paine, © 2007 Institute for Public Relations. As with any communications efforts it all starts with goals and objectives.

article thumbnail

Katie Paine weighs in on the shifting landscape of PR measurement

PR Daily

The measurement expert takes the long view of what has changed for PR pros and what to expect in the near future. Measurement has never been more important for the PR function. And yet, is measurement still misunderstood? It starts with only measuring activity—not results.

article thumbnail

What to Highlight in PR Measurement Analysis and Reports

Onclusive

Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. The post What to Highlight in PR Measurement Analysis and Reports appeared first on Onclusive.

Analysis 195
article thumbnail

How to measure your DE&I efforts

PR Daily

RELATED: Join us for our Leadership Communications in a World Reshaped by Major Crises Virtual Workshop ]. So how can organizations set measurable, provable goals and start to make a difference? Is there trust in leadership? What can be measured?

article thumbnail

Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

PR Daily

MEASURED THOUGHTS. A new study from Muck Rack found that 60% of PR pros plan to measure both social media shares/mentions alongside social media engagement. Fifty-seven percent plan to measure their website traffic and 56% plan to measure audience reach.