Bianchi Biz Blog

MARCH 31, 2022

Old school PR pros: “It’s all about RELATIONSHIPS …”. Modern PR pros: “It’s all about IDEAS …”. But we don’t live … or practice B2B PR … in an ideal world. Though they might like to, most journalists don’t have time to sift through all the pitches they get … or to vet new, unproven sources. They have a relationship.

Automotive 77

Automotive B2B Pitching Agency 77

Deirdre Breakenridge

JULY 30, 2018

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.

Agency 150

Agency How To Pitching Communications 150

PRSay

OCTOBER 17, 2022

A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. When did you start seeing an increase in election-related misinformation and untruths? There were already all these other pieces of misinformation out there that added fuel to the fire. ylang ylang – ??

Communications 172

Communications Video Social Media Facebook 172

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. Whether the project is an extension of current work or something entirely new, it’s critical for the whole group to get behind winning the work and servicing it. Did you vet the opportunity?

Agency 186

Agency Pitching Construction Exercises 186

Flack's Revenge

NOVEMBER 12, 2019

People sometimes wonder how I started out in engineering and wound up in PR. Read on to learn more, and I hope you enjoy the story! I had recently decided to buy Avid Pro Tools , set up a home studio and finally figure out this sound engineering stuff – maybe get to compose and record the right way. That was 35 years ago.

Engineering 149

Engineering Trade Shows Local Interviews 149

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. I think you’re the first person I have spoken with for this podcast who worked for the circus. I now live in the Tampa/St.

Ethics 91

Ethics Healthcare Government Energy 91

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird. are together!

Fashion 78

Fashion Viral Trends Television 78

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And many are looking for what used to be called a shortcut – a hack for PR success. Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Cision

JUNE 29, 2017

Known as a progressive communications strategist, Ben Wyskida recently joined the ranks of Fenton PR as the new CEO. Congratulations on your new role as CEO of Fenton PR. What are you most looking forward to in this new position? What goals are you hoping to accomplish? Send the extra couple of pitches. Go to the party.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2017

All parties are on best behavior, getting to know one another and establishing the rhythm of a working relationship. But, then like a sinking ship, signs start appearing that make you ask if the “marriage” is on the rocks. However, there are those times when an agency has to cut the client cord.

Agency 120

Agency Financial Training Communications 120

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. What do you hope to accomplish in your new role as account executive at CGPR? What is the most important PR lesson you’ve learned throughout your career? PR is not a job where you can rest on your laurels.

Fashion 120

Fashion Apparel Pitching Consumer 120

Buzzstream

APRIL 4, 2024

However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. Try a Google Search The easiest way to find coverage is through Google Search. Search for the Post Title If you have a post, start with a search of the post title + the brand name.

Digital PR 62

Digital PR How To Media Google 62

5W PR

SEPTEMBER 6, 2018

Sometimes, a PR crisis happens when you least expect it. Something you say, do, or publish that you feel is perfectly innocuous sets off a chain reaction of negative headlines that catches you completely off guard and knocks you on your heels like a heavyweight uppercut to the chin. 1 – Keep Your Powder Dry.

Crisis 102

Crisis Conference Tools Resources 102

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. This excerpt is from an actual marketing agency brochure, name deleted to protect the guilty individual.).

Writing 148

Writing Storytelling Data Analysis 148

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird. are together!

Fashion 60

Fashion Viral Trends Television 60

Cision

FEBRUARY 23, 2016

Your PR program won’t succeed if you’re only focused on one area. Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. What drew you to the PR industry? Can you explain what this means?

Analytics 120

Analytics Agency Newspapers Community 120

Cision

FEBRUARY 16, 2016

The road to successful PR isn’t straight. So how can you best navigate the bumps and curves that will threaten to trip you up along the way? Here, Travis Taylor, executive vice president of Fineman PR, discusses his uncommon path to a career in PR, the need for continuous improvement and the gratification of being a mentor.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Konnect Agency

JANUARY 16, 2020

Let’s start with a fact: It’s hard to get back into your groove after a long holiday break. And it’s especially hard to go back to the office for what feels like the longest month ever (looking at you, January…). So, let’s face it: We all get a case of the winter blues once in a while. Get outdoors!

Exercises 83

Exercises Meeting Agency Report 83

Cision

NOVEMBER 9, 2017

In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. What most excites you about your new role? How important is the geographic location of an agency for running successful client comms?

Journalism 0

Journalism Enterprise Travel B2B 0

Cision

MARCH 17, 2016

PR is not one-size-fits-all. So how do you know what the right strategy is for your brand? Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. What do you like most about working in the PR industry?

Employee 120

Employee Agency Meeting Strategy 120

Bianchi Biz Blog

MARCH 21, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. What story or stories are you most proud of? What elements or characteristics do you look for in a story? How long have you been in journalism and how did you get started?

Meeting 73

Meeting Newspapers Agriculture Media 73

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. She stuck it out with the company through two major reorganizations before deciding it was time to try something new. From freelance to firm.

Meeting 91

Meeting Retail Groups Hotels 91

Ethical Voices

AUGUST 1, 2022

Why don’t you tell us more about yourself and your career? I’ve been practicing public relations for 34 years now, both the agency and in-house side. We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.

Ethics 71

Ethics Agency Journalism Corporate 71

Bianchi Biz Blog

MARCH 17, 2022

We’ve done the research for you. With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. But don’t worry.

Automotive 76

Automotive Mobile Technology Transportation 76

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. 1) Median PR salaries remain flat. 2) Media PR salary by organization. Agency $88,000. The PR Opportunity for Brands as Publishers Tinker with Journalism.

Survey 113

Survey Agency Report Corporate 113

Cision

JULY 20, 2016

But how do you know what will resonate? In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. How did you get your start in PR? I immediately fell in love with the fast-paced world of PR.

Leadership 120

Leadership Local Pitching Social Media 120

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. How did you get your start in PR and communications? What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

APRIL 20, 2016

What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? Seeing our media placements go up and make an impact, synchronizing PR and social media, and creating great, informative content is where we continue to excel, and I am glad to be part of it. .

Financial 120

Financial Corporate B2B Film 120

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. Take away any one of those elements and the fire goes out.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Communications Conversations

NOVEMBER 6, 2019

Last week, I came upon this post on PR Daily detailing research that laid out employees top 10 career regrets. Then again, sadly, it’s men that usually hold more of the power positions in PR (even in 2019). I started as a comms specialist and by the time I left, five years later, I was a PR manager.

Agency 60

Agency Retail Travel Employee 60

Cision

JANUARY 20, 2016

How did you get your start in PR? Want to brush up on your basic PR skills? Get our free PR Starter Kit today! Get our free PR Starter Kit today! Where did that lead you? What drew you to the area of sustainability and corporate social responsibility?

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Shift Communications

APRIL 22, 2015

Being fired by a client is an unpleasant situation, usually for both parties. Expectations were high at the outset, everyone was feeling good, champagne was popped, the PR machine started churning – then something happened. Sometimes it’s a positive outcome for the client, like an acquisition, that leaves the agency out in the cold.

Financial 60

Financial Agency Internal International 60

Cision

JULY 14, 2016

What drew you to the PR industry? After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. What’s the most important PR lesson you’ve learned? I was hired on the spot and never looked back.

Travel 120

Travel Agriculture Tourism Internal 120

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Shift Communications

JUNE 12, 2017

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales. The Impact of PR. We use digital marketing tools in public relations to assess the quantitative impact of PR activity.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

OCTOBER 29, 2014

By injecting chaos into a working machine, you can anticipate problems first by creating them and then challenging your company to fix them. Especially in PR, we always try to fix things (just ask Olivia Pope ). Breaking something on purpose goes against our overwhelming desire to get things right.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. How to Get People to Open Your Marketing Emails.

B2C 52

B2C Comparison B2B Data 52