ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

AUGUST 4, 2015

Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Details of an NBC “Today Show” interview with President Obama were released on Sunday, February 1 in which he categorically said people should vaccinate their children. “The science is pretty indisputable,” he asserted.

Radio 120

Radio Interviews Print Travel 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. See our previous post for more on making the most of solid analyst relations. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. It was fun and exciting work, but often not very original.

B2B 242

B2B B2C Software Consumer 242

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor.

Communications 141

Communications Employee Leadership Writing 141

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Interviews Inbound Marketing SEO' Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. If its life can be prolonged, so can the impact. Then, adapt it into a series of blog posts.

Media 120

Media Interviews Print SEO 120

Flatiron Communications

FEBRUARY 1, 2024

I was lucky to have the audio of the CEO’s six most recent media interviews, which I transcribed using my Otter.AI I then ventured over to my client’s website and grabbed the content from the last two industry white papers his company had produced. Those transcripts were the first documents I loaded into NotebookLM.

Google 28

Google Government Journalism Industry 28

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. Is your brand prepared to adapt? What do you hope to accomplish in your new role as general manager of Citizen Relations? Become a Headline Hero.

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

APRIL 15, 2015

Get our free “Outside-the-Box Content Marketing for PR” white paper now! If you’re announcing media coverage, share the video interview. Use colors that complement your brand’s colors. Use simplistic imagery. Want to stand out with content? There’s no rule that says your visual has to be a still image.

Infographics 120

Infographics Product Launch Content Marketing Video 120

PR Fuel

JULY 16, 2017

White Papers —A white paper is another way to establish your authority on a subject. Unlike an eBook, however, white papers are usually denser as they are used to provide in-depth information. How To Guides also work well when combined for an eBook.

eBook 65

eBook Video YouTube SEO 65

Flack's Revenge

JANUARY 23, 2018

One of the cornerstones of an ICO is the white paper, a document that describes in detail the token offering – and explains why investors (or “participants,” in crypto parlance) should care. How can you get some attention for your ICO and navigate tough interview questions about scams and bubbles? Maxiziming ICO Results.

Privacy 120

Privacy Technology Film Enterprise 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. For a real dash of schadenfreude, check out these examples of what not to do. Long-form content.

Media Relations 120

Media Relations Agency Media Training Training 120

Cision

JUNE 23, 2015

Click here for a free white paper that shows how! The more links you have to anything associated with your company name (guest blog post, interview, press release) the more chances you have for people to find you. Want to measure your PR’s value? Improved Visibility in Search.

Writing 120

Writing Social Media Tools Advertising 120

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

Cision

MARCH 25, 2016

Get our free white paper today! He did not push local tourism partners to secure TV interviews. Want real-time crisis communication tactics? What should be done? Crises, like rainstorms, differ in size, time and impact — and sometimes they go away as quickly as they come into view.

Brand 120

Brand Branding Crisis Communications Crisis 120

Cision

JUNE 25, 2015

If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Update your profiles and bio.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Flack's Revenge

JANUARY 12, 2021

Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. And for them to help amplify brand and messaging almost always involves investment in white papers, webinars, custom research, etc. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 3) Audio and podcasts. How this is done really matters.

Marketing 65

Marketing Survey Study B2B 65

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Learn top tactics with Cision’s free white paper! You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

AUGUST 25, 2015

Click here for our free white paper now! GE recently used Periscope to release a behind-the-scenes interview with Neil deGrasse Tyson and Bill Nye. This way, audiences were able to learn more about the companies and how they operate, and the casual format of live video provided a candid atmosphere.

Brand 120

Brand Branding YouTube Video 120

Cision

NOVEMBER 18, 2015

At the inaugural session of SMW Chicago 2015, Public Narrative president Susy Schultz interviewed Anijo Mathew , associate professor at Illinois Institute of Technology and CEO of Proboscis Inc. Susy Schulz (right) interviews Proboscis Inc. Get our free white paper today! By Kristen Sala. – the makers of Vamonde.

Trends 120

Trends Sports Travel Social Media 120

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! So how do you know what the right strategy is for your brand? Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Strategy 120

Sword and the Script

NOVEMBER 22, 2022

Maybe I could convince that client to allow me to interview customers from all the deals they closed over the last four years and find out. ” Years ago, when you registered for a webinar or downloaded a white paper the form used to ask one this question: How’d you hear about us? Ask, “How’d you hear about us?”

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Edge for Scholars: Creating Effective Infographics: An Interview with a Pro. We see infographics in content marketing survey results as well. Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

NOVEMBER 17, 2016

In this interview, Dan discusses the future of investigative journalism while maintaining a standard of “afflicting the comfortable, and comforting the afflicted,” the personality traits that best lend themselves to the profession, and his own journey through journalism. Become a Headline Hero.

Journalism 120

Journalism Film Fashion Report 120

Cision

JUNE 19, 2015

That’s how long I waited in a conference room for my future boss to arrive for my second interview. “I After all, anyone who was so inconsiderate during the interview process was likely to be a real nightmare on the job – a theory that my new boss confirmed in a matter of weeks. Forty minutes. Here are five others: 1.

Insurance 120

Insurance Insurance Interviews Crisis 120

Cision

APRIL 28, 2015

While many of us would love to write better, take better photos and videos, or just learn how to naturally interview people or speak off the cuff about a topic, we don’t have the time to get that good at content creation. Get our free “Outside-The-Box Content Marketing for PR” white paper now!

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Cision

JANUARY 19, 2016

Get our free white paper today! To take the state out of the spotlight, Scott chose an expert based in Florida to take on media interviews on the topic. And if a community member or media outlet refers to another term, gently remind them, as Scott often does in the webinar, of the right terminology. Unify To Stay Connected.

Crisis 120

Crisis Tourism Local Crisis Management 120

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. Sixty cold calls result in three new magazine subscriptions. Conversion: 5 percent. Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous. “Scrupulous” means two things: honest, and attentive to detail. Both are very important for PR people.

Training 159

Training Pitching Writing Video 159

Cision

JUNE 16, 2015

I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview. See how with our free white paper! Ummm, I hate to burst your bubble of self-denial, but that probably won’t happen. Yea, I just dated myself.). Want more accurate PR measurement?

Measurement 120

Measurement Software Nonprofit Analytics 120

Cision

NOVEMBER 3, 2016

In this interview, Laura discusses how to break through the noise and reach your audience, why defining your goals will result in a stronger communication strategy and why successful communication is key to building relationships. Become a Headline Hero. A winning strategy needs a strong foundation.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

PR Job Coach

AUGUST 21, 2010

Look for profiles, blogs, articles, white papers, biographies and other information types that can give you a sense of the person’s interests, priorities, passions and preferences. If you are able to identify who is the hiring manager, put on your scanners. Use what you have read and absorbed to craft your cover letter.

Web 135

Web Pitching LinkedIn Interviews 135

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Not sure how to start this?

Facebook 178

Facebook Community Advertising Advertising 178