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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. A high-quality white paper does double or triple duty: it showcases a company’s expertise in its given area; offers solutions to customer problems or needs; and it often works as a lead-generator as well.

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

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Interview with Anthony Iannarino

Critical Mention

I started writing the blog in 2009, and the speaking and books followed on not too much later. They were thrilled that two of their dream clients had downloaded a white paper, giving them access to their email address. In a world full of negativity, I want everything I write to be positive and helpful—and not divisive.

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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review. . ➢ Including a declaration of principles or values at the beginning of the code.

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4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.

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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. It also gives back.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Media and influencers read analyst reports and white papers, so the reach can become exponential. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. See our previous post for more on making the most of solid analyst relations. Business partners.

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