PR 20/20

OCTOBER 11, 2018

The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Production. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Maxim Behar

MAY 13, 2024

I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting. How will you measure that in a newspaper? Watch the full interview here.

Social Media 64

Social Media Newspapers Television Radio 64

Sword and the Script

JANUARY 31, 2023

I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR Agility PR launches generative AI tool for PR Innodata (NASDAQ:INOD), the parent company of Agility PR Solutions, launched a generative AI tool it’s calling “ PR CoPilot.”

Software 78

Software Case Study Technology Tools 78

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. Erica supports this perspective, sharing examples of students using AI in writing seminars to learn how to leverage it effectively.

Employee 130

Employee Policies Creativity Company 130

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Perform surveys, polls, interviews, and other activities to gather opinions. Avoid using jargon.

Social Media 93

Social Media Media Video SEO 93

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Here are a few ways PR agencies should be using tech tools and other resources. Teams juggle many client accounts, with each having its own needs and expectations.

Pitching 136

Pitching Agency Tools Resources 136

Presspage

JUNE 23, 2021

The benefits of this approach are two-fold: it removes manual work, and (provided you have the right tools) you’ll be able to monitor your contacts’ engagement based on their interactions with your content. Teams often get to this point due to one or more of these factors: Legacy tools are kept just because that’s how things have worked.

Communications 78

Communications Measurement Tools Enterprise 78

Waxing UnLyrical

JUNE 24, 2019

Tools like Traackr , Onalytica , klear , CreatorIQ , Influence.co and others provide search tools to help you evaluate relevance, engagement and authenticity. Many of these tools include options to evaluate followers by removing the fake accounts and bots from their counts. Blog interviews or contributions. Engagement.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. The question is, for good or bad?

Writing 200

Writing Communications Marketing B2B 200

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Will they be writing their own articles, for example, or will you need a freelance team? Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Fact-checking resources and tools. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Ethical Voices

NOVEMBER 20, 2023

So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. I’ve seen it in many different aspects of my career, both from undergraduate students writing surveys, to consulting work that I’ve done, to my work with PRSA. .”

Ethics 92

Ethics How To Survey Interviews 92

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. I recommend starting with my initial post and comment thread, before reading the subsequent ‘group interview’ post (and its 31 comments) – followed by João’s recent reflective post. Sounds familiar?

Education 52

Education Reputation Leadership Technology 52

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets. Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner. Including a declaration of principles or values at the beginning of the code.

Ethics 111

Ethics Industry Publicity Analysis 111

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Newsfile

JUNE 28, 2023

In addition, they appear in the news, interviews, reviews, feature articles, or discussions. Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. This tool is free with a paid Twitter account.

Media 52

Media Analytics Radio Google 52

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. To be a successful marketer, you must be able to measure your strategies. Data drives marketing. The possibilities are endless! Until next time!

Trends 108

Trends Marketing Mobile YouTube 108

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The most effective measurement tool is often a post-event survey sent to attendees to determine satisfaction with a number of different elements including the venue, time of day, and speakers or entertainment. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time.

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

APRIL 6, 2015

For every Serial , or Nerdist , or Manager Tools , or Norm McDonald Live (a personal favorite), there are literally thousands of podcasts that are far less entertaining to listen to or to watch. Search engines don’t listen to and deduce context from audio (at least not as of this writing). Ira Glass discusses preparation: 3.

Engineering 120

Engineering Tools Examples YouTube 120

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. And it starts with candid PR counsel and media training.

Employee 88

Employee Real Estate Video Internal 88

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 119

Writing Case Study Study Brand 119

PR 20/20

SEPTEMBER 12, 2017

In fact, AI is already able to help content marketers: Discover, write, and automate content at scale. Review analytics and write performance reports. One example of AI in practice is HubSpot’s Content Strategy tool. We publish exclusive interviews with AI providers first to our list.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52