Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant. Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Onclusive

OCTOBER 26, 2017

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. ” Starting with the goal.

Measurement 199

Measurement Marketing Content Marketing Software 199

Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. Here is a link to the audio on Spotify , and you can watch the interview on Fusion PR’s YouTube channel. It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Interviews 156

Cision

OCTOBER 18, 2017

As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact. Read on to learn more about how PR can bring measurement into the digital era. The Benefits of PR Measurement Across Channels.

Measurement 198

Measurement System Data Technology 198

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. We use social media listening tools, review market research, and create SEO-enhanced content. What is that interview or profile actually worth? And how to measure the other activities that a PR group delivers?

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Digital Remedy , a digital advertising and media solutions expert, recognized the significance of the clash between traditional measurement and digital platforms.

Brand 323

Brand Branding eBook Advertising 323

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The tools and platforms have changed. In that way, Marketing hasn’t changed at all. Our approach has shifted.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 104

Interviews Publicity Technology Social Media 104

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Mentions Meltwater announced an integration between Klear and its social media management tool.

Internal 89

Internal International B2B System 89

Onclusive

APRIL 12, 2018

How will you measure success? AirPR: What are best practices in PR & content marketing measurement? Kathy: Measurement should be clear, concise and easily understandable. Site analytics and competitive audits should be key measures of PR and content marketing effectiveness. What are you trying to accomplish?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Proactive Report

JUNE 30, 2015

The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Tech Tools. Could there be a correlation here?

Tools 100

Tools Strategy Content Marketing Measurement 100

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. What has changed are the tools. You can watch a replay of the session, which included a discussion on PR measurement and SEO, here.

SEO 136

SEO Measurement Television Google 136

5W PR

JUNE 11, 2024

PR serves as a potent tool to counter these stereotypes, showcasing real-world AI applications instead. Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. Sixty cold calls result in three new magazine subscriptions.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#.

Measurement 109

Measurement Video Technology Enterprise 109

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. What’s your reading on the industry’s ability to measure its success? I don’t think the measurement conundrum is going to go away any time soon, at least while clients are still asking for AVEs. Let’s talk about data. It’s a long game.

Interviews 115

Interviews Agency Industry Measurement 115

Stern + Associates

MAY 3, 2023

Do increasingly advanced generative AI tools like ChatGPT excite you or make you anxious about the future? Generative AI tools have taken the world by storm, and one island of calm that’s helping organizations make sense of it all is bestselling author and AI pioneer Gary Marcus. Future That Allows for Human Thriving? ” he continues.

Technology 85

Technology Nonprofit Measurement Tools 85

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The tools and platforms have changed. In that way, Marketing hasn’t changed at all. Our approach has shifted.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Presspage

JUNE 23, 2021

The benefits of this approach are two-fold: it removes manual work, and (provided you have the right tools) you’ll be able to monitor your contacts’ engagement based on their interactions with your content. Tools are acquired as ad-hoc solutions and not with a goal-based approach.

Communications 210

Communications Measurement Tools Enterprise 210

NewsWhip

FEBRUARY 6, 2024

and comprises a set of interviews done by founder and managing partner Stephen Waddington. Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal, Stephen has uncovered some fresh insights, especially regarding companies taking a stand on societal issues.

Report 78

Report Publicity Interviews Corporate 78

NewsWhip

MAY 20, 2024

The report is built from interviews conducted by Stephen with senior communications practitioners working in large international companies across Europe, the UK, and the US, including the likes of Accenture, BP, Lloyds Banking Group, Paypal, Under Armour, and more.

Corporate 78

Corporate Banking Internal International 78

PR 20/20

OCTOBER 11, 2018

The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Mindful Marketing

JANUARY 15, 2016

Wondering how PR measurement has evolved over the years? Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results? Katie has been a leading advocate for defining high measurement standards in the PR and social media fields for over two decades. By Seedepth. .

Analytics 52

Analytics Measurement Interviews Social Media 52

5W PR

MAY 24, 2024

The positioning of company executives as industry experts through interviews, articles, and conference participation helps establish the company as a reliable voice in the industry. PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy.

Financial 78

Financial Privacy Infographics Leadership 78

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. For instance, H&M used influencers and polling tools to target their millennial consumers, find out their preferences and collect feedback for the designs.

Media 100

Media Print Radio Consumer 100

Remote PR Jobs

SEPTEMBER 25, 2023

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “Call the PR firm.”

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. What if the spokesperson or expert still refuses, and an unsatisfactory interview results? Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The results are typically bland, generic copy.

Report 119

Report Publicity Training Policies 119

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? By Seedepth. Should you?

Measurement 50

Measurement Analytics Software Resources 50

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Download the report! Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). To establish these relationships, consider offering exclusive stories or interviews to media outlets that cover topics related to your mission. This will help you track progress and adjust your strategy accordingly.

Strategy 103

Strategy Nonprofit Social Media Leadership 103

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. What’s your reading on the industry’s ability to measure its success? I don’t think the measurement conundrum is going to go away any time soon, at least while clients are still asking for AVEs. Let’s talk about data. It’s a long game.

Interviews 60

Interviews Agency Industry Measurement 60

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Audience Intelligence (AI) Tools.

B2B 137

B2B Company Survey Enterprise 137