Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet
ImPRessions - Crenshaw Communications
JULY 6, 2022
Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Many databases promise up-to-date background on media targets and trends. Yet, many PR teams look for technology shortcuts. But just as digital tech has created opportunities, it has also raised hurdles and headaches.
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