Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Describe the craziest or most fun story you have worked on. That works both ways.

Transportation 101

Transportation Meeting Newspapers Media 101

PRSay

JULY 6, 2022

China’s car market was starting to heat up; it’s now the world’s largest by far. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. Let’s bring full-service expertise of the business to our internal clients. We’re diplomats. We’re consultants. We’re diverse.

Communications 95

Communications Internal International Travel 95

wiredPRworks

MARCH 23, 2022

Although this is their first conversation, Jennifer and Barbara traveled parallel paths for years as Social Media Club chapter founders. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places.

Web 119

Web Transportation Social Media Community 119

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Now is an excellent time to review marketing plans and brand goals to make appropriate tweaks. And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Lock in interns and other talent. Hit social media refresh.

Analytics 130

Analytics Pitching Internal International 130

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Travel 120

Travel Agriculture Tourism Internal 120

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. Internal Resources. The takeaway? It comes down to three reasons: Fear.

B2B 137

B2B Company Survey Enterprise 137

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! Let’s Connect!

Television 52

Television YouTube Pinterest Radio 52

Deirdre Breakenridge

JUNE 2, 2017

I’ve been interviewing the most interesting professionals on my podcast Women Worldwide. I challenge anyone to find a marketing or sales strategy that makes you feel this good. We all want to create impact for our businesses, but what about the opportunity to make an impact for ourselves and for others around us?

Film 150

Film Travel Leadership Training 150

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. If you think you bring a different perspective than what’s represented on the Board, then be sure to highlight that in your interview. Except, then, we called it “internships and jobs.”) Advance diversity and advocacy.

Education 122

Education Technology Policies Leadership 122

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. You’re a frequent guest on CNN talking about marketing and public relations.

Social Media 60

Social Media Customer Service Hotels Marketing 60

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. What works nationally or in one market may not resonate in another market.

Nonprofit 120

Nonprofit Local Travel Social Media 120

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Traveling with Lt. Star Tribune , and.

Interviews 48

Interviews Radio Journalism Newspapers 48

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. How do you create brand communication on a global scale? But the basics remain the same.

Real Estate 120

Real Estate Agriculture Local Technology 120

Solo PR Pro

JUNE 14, 2022

She’s an expert in the area and the owner of JPeterson Marketing , which she runs on her own while also holding the titles of wife and mom. She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. From producer to PR pro. I hated the job,” Jen insists.

Meeting 83

Meeting Radio Travel Television 83

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth.

Sports 113

Sports Travel Television Agency 113

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. We are winning more and more international clients, and our presence in other countries grows rapidly.

Corporate 159

Corporate Groups Local Enterprise 159

Barokas

MARCH 16, 2020

Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. It’s also caused many companies to refocus their PR, marketing and communications plans. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. There’s probably no better person on the planet to talk about small business and marketing than Barry. Barry and I met when we were both working in Chicago.

Small Business 52

Small Business Social Media Radio Media 52

Maxim Behar

APRIL 11, 2024

Having traveled to over 65 countries worldwide, I've met Bulgarians nearly everywhere and haven't encountered a happy immigrant yet. Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. So historical circumstances make us uncomfortable in a market environment.

Television 59

Television System Interviews Travel 59

Sword and the Script

SEPTEMBER 18, 2018

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day.

Media Relations 69

Media Relations Media Insurance Insurance 69

Presspage

AUGUST 24, 2023

Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing. Data and Relationships : First-party data has become a prized possession for brands seeking to build lasting relationships with their customers, and essential for future-proof digital marketing.

Storytelling 78

Storytelling Data YouTube Strategy 78

The Hoffman Agency

AUGUST 10, 2022

By Kristin Greenfield, Intern. During the interview process, I was wowed by the care they took in seeking applicants who would be a good fit with the rest of the team. I also love traveling, exploring new cities and meeting new people, and I am thrilled to meet everyone at Hoffman and begin this new professional chapter of my life!

Travel 36

Travel Storytelling Meeting Internal 36

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Content marketing (including PR) that impacts the bottom line (for B2B companies). What are you passionate about?

Interviews 28

Interviews B2B Blogging Real Estate 28

Cision

AUGUST 10, 2016

In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important. I got my start in advertising back when I was a high school senior and I took a job as an intern at Barber Martin, a full-service consumer agency in Richmond, VA.

Advertising 120

Advertising Advertising Consumer Travel 120

Cision

SEPTEMBER 15, 2016

In this interview, Kevin discusses his career with National Journal. I feel most fulfilled when I can identify a problem that our target market (public policy professionals) is dealing with and work with my colleagues to successfully provide a solution to that problem. If I could go back in time, I would travel to….

Journalism 0

Journalism Policies Strategy Survey 0

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001.

Corporate 0

Corporate Airlines Financial Journalism 0

Shift Communications

DECEMBER 15, 2016

After an aggressive media relations push, we began to pick up traction in the local market. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I I am proud of this hit because I knew the client wanted to break into the travel vertical and I remained tenacious in uncovering new writers. Client: Rockport.

Print 60

Print Media Travel Wireless 60

Communications Conversations

FEBRUARY 6, 2018

I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world.

Energy 68

Energy Corporate Travel Internal 68

Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks.

Film 62

Film Leadership How To Video 62

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. My goal is to expand the marketing of Cerrell’s respected reputation, publicize the good work of the firm and strengthen our public relations capabilities.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Get everyone together – senior executives, legal, marketing and communications, operations – immediately.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Communications Conversations

APRIL 27, 2017

UW-EC grad, Kevin Hunt and I had the chance to interview Chancellor Schmidt earlier this week as part of our Talking Points Podcast. During our interview, I couldn’t help but think: Executive leaders at organizations across the U.S. He’s traveling. could learn a lot from this guy. He’s locked in meetings.

Twitter 60

Twitter Customer Service Interviews Employee 60

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. He was previously the vice president of global digital marketing at Xerox. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Maxim Behar

JANUARY 11, 2024

The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market. It's more marketing than it is management. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?"

Leadership 59

Leadership Social Media Creativity Ethics 59