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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

Mobile 334
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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147
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The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups

Bianchi Biz Blog

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Five Reasons You Should Not Miss SAE WCX 2024

Bianchi Biz Blog

As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. Next year, that show will also coincide with the massive CES show in Las Vegas, which has become a key industry event over recent years … but which can be too expensive for many automotive and mobility suppliers.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. We helped devise just such a strategy for a German mobile navigation company. Good internal communications helps manage change.

Banking 327
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IHG’s Michael Torres on Communications and Leadership

PRSay

The 24/7 news and information cycle has radically changed with the ability for anyone with a laptop or mobile device to influence with a simple finger stroke on a keyboard, touchpad or a ready-set-go image or video. She previously interned in corporate communications at Arby’s Restaurant Group and at several Columbia, S.C.-based

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5 Tips for Successfully Launching an Employee Communications App

PRSay

This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. You convinced your executive team to purchase an app and go mobile with communications. But, now that you have this amazing mobile communications platform, you need to think about the ways you are going to use it. Get your leadership team engaged early.

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