ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 98

Interviews Publicity Technology Social Media 98

5W PR

MARCH 18, 2023

It enables businesses to gain visibility and attract resources. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

Bianchi Biz Blog

OCTOBER 17, 2022

But what about the transformation of leadership and business culture we need to get us there? The Finding Gravitas podcast has been an integral part of that mission, sharing stories and strategies from changemakers like the godfather of the EV Dr. Andy Palmer , leadership expert Stephen M.R.

Automotive 87

Automotive Industry Leadership Interviews 87

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership?

Leadership 159

Leadership Meeting Employee Internal 159

Remote PR Jobs

SEPTEMBER 25, 2023

And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant). public relations industry, they make up only 30% of agency C-suite executives.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Determine the best resource mix to achieve success.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

It can generate great coverage tied back to the company and allow opportunities for thought leadership. Of course, many agencies offer media coaching to help executives be more comfortable in media interviews and more compelling in how they tells their story, but it helps when it comes from the heart.

Agency 149

Agency Internal International Course 149

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.

Public Affairs 86

Public Affairs Communications Radio Television 86

wiredPRworks

MARCH 23, 2022

Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. The best place to connect with Jennifer when she isn’t creating content on the blockchain is through a tweet or DM on Twitter. epodcaster.

Web 119

Web Transportation Social Media Community 119

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. This latest project was completed in collaboration with the members of PRSA’s College of Fellows , who participated in in-depth interviews and survey research. Page Center. Chapter 9 Practical Advice from Senior Pros.

Ethics 102

Ethics Journalism Conference Study 102

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Overview of Your Company And Blog/Resources Sections. establish thought leadership. Interviews. Photo or no (and accepted resources to find photos).

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Lack of resources. Internal Resources. Customer Interviews. ” Why should you invest in one-on-one interviews when there are audience research methods?

B2B 94

B2B Company Survey Enterprise 94

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Thought leadership events. Long-form content.

Media Relations 120

Media Relations Agency Media Training Training 120

PRSay

AUGUST 30, 2022

Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.

Employee 86

Employee Real Estate Video Internal 86

wiredPRworks

APRIL 20, 2022

An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Your life is already AI-assisted. How did they meet?

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Fact-checking resources and tools. Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee.

Education 96

Education Technology Policies Leadership 96

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Circulate internally. Report back to leadership. Instead, play an active role in getting the most out of the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Barokas

APRIL 16, 2019

In interviews, Hoffman explains that while this approach comes with some downsides – high capital burn, hiring issues and possible dilution of company culture – he believes it is the only way for startups to stay competitive in software development today. Don’t wait for crisis to strike to make a plan.

How To 102

How To Crisis Internal International 102

Reputation Us

JUNE 14, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. For us, that means sharing where we stand on social justice issues to create affinity from allies both internally and externally.

Reputation 148

Reputation Financial Community Employee 148

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. AMA CEO Russ Klein Marketer’s Confidence Interview. How can people access AMA resources? What sounds familiar?

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

AUGUST 14, 2018

For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. 3) Top challenges facing reporters.

Survey 101

Survey Report Media B2B 101

Reputation Us

JUNE 21, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Iowa’s first Sister Society of the Global Women’s Leadership Network: Collins Community Credit Union created and developed a branch of GWLN, bringing it home to Iowa and our mission. Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments.

B2B 232

B2B Agency Energy Media Relations 232

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. Relationships expand your reach, resources and opportunities.

Real Estate 120

Real Estate Agriculture Local Technology 120

Ethical Voices

APRIL 3, 2023

It was really striking the balance between protecting the information that I had to share with the board, and knowing when and how I must trust and keep and safeguard confidences both internally and externally, while really trying to foster our transparent culture with my team. I had a great leadership team. We can’t do that.

Ethics 78

Ethics Privacy Data Financial 78

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

APRIL 29, 2020

What we had did nothing for the planet although the planet’s resources were, again, used exhaustively by some. We must expect and plan for micro-localised/nano-economies until the feasibility and freedom of personal, national and international travel is ascertained. Why have some leapt to blame rather than cooperation?

Leadership 96

Leadership Construction Resources Community 96

Solo PR Pro

NOVEMBER 23, 2021

We saw education revenue increase substantially under my leadership and I'm proud of that. While a hugely rewarding role, it required a wide variety of knowledge and skill, putting Sherry in charge of everything from digital communications to social media to internal communications and media relations. The transition to solo PR pro.

Meeting 86

Meeting Education Journalism Resources 86

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. Barry’s sixth book “Small Business Hacks: 100 Shortcuts to Your Success” with Rieva Lesonsky gives small business owners the key resources to be successful.

Small Business 52

Small Business Social Media Radio Media 52

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. According to Michael Brito, head of U.S.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PR 20/20

SEPTEMBER 29, 2020

The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources. Workflows : Internal and external workflows were used to run all marketing campaigns. The goal: Build an audience and nurture relationships.

Case Study 92

Case Study Study Brand Branding 92

PRSay

OCTOBER 27, 2020

In interviews, experts often default to the lingo they use in their day-to-day roles, forgetting that they’re speaking to a broader audience. But leaders who can decipher and simplify information will stand out as resources who can be relied on, Wright said.

Crisis Management 103

Crisis Management Crisis Employee Conference 103

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. This interview with a CMO reminded me of that suggestion. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. Thank you, Nicole, for such a superb interview.

Marketing 64

Marketing Data Interviews Agency 64

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. My biggest pet peeve is…people who purposefully treat others badly, particularly from a position of leadership (power of any kind). How did you get your start in PR?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120