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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource.

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#PRStudChat Gathers on June 13th to Learn Leadership Skills

Deirdre Breakenridge

It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. What’s your definition of leadership? PRStudChat. Its mission?

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The developing case for internal comms in management

Wadds Inc.

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Insights are increasingly used to influence leadership and design programs.

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New Research Shows Poor CEO Communication on the Israeli-Palestinian Conflict

PRSay

PRSA has assembled a resources page to help inform the decision-making process. Just 1-in-5 employees said their employer shared an official internal statement, and only about 1-in-6 employees reported that their manager communicated with them. As university presidents have learned, leadership has never been a sideline sport.

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PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. This is where having a PR agency or internal staffer comes in handy. I was told this by media and leadership coach Don Rheem , and it holds up well. Photo by CoWomen from Pexels.

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