Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. You may have begun a social media and branding strategy. B2B Social Media

Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

According to research from Animoto, video content is growing in popularity for social media users. What are the best tools available for marketers on social media? They compiled some topline stats into this handy infographic.


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Infographic: Your social media video cheat sheet

PR Daily

What does your audience want from video content on each of the major social media platforms? This infographic can help guide your strategy. Some audiences are more likely to use one platform than another—which means each social media site has a unique user base with specific wants. Content marketers and social media managers must know what content will be the right fit for their audience—and for the platform that audience uses.

Infographic: 23 essential YouTube stats for communicators

PR Daily

Is YouTube the right or wrong channel for your next message? YouTube is the No. 1 online video site—and an increasingly popular social media site as well. frequent YouTube. YouTube is the second-most-preferred app for watching video on TV screens. .

Infographic: How much time we spend on social media

PR Daily

This infographic offers vital insights. How much time do you spend on social media? This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. Instagram (53 minutes) and YouTube (40 minutes) come in second and third, respectively. The infographic lists a few key topics for keeping people engaged: Staying up to date on the latest news. Which platforms get the heaviest use?

Infographic: A cheat sheet for social media image size in 2020

PR Daily

It’s hard to keep it all straight, so you can use this cheat sheet to help you in your social media efforts. The infographic is from Constant Contact. Platforms that the infographic covers include: Facebook. YouTube. Infographics Social Media

6 social media lessons from McDonald’s YouTube hit

PR Daily

Gone are the days where companies can successfully spray-and-pray social media content. Today, your messages can easily get lost in the social media chatter. Hear Litchenberger and seven other experts speak at The Visual Communications and Infographics Summit in Chicago, March 2-3. Here are some of Litchenberger’s program takeaways and social media tips: Find influencers. We also find great influencers through Social Chorus.”.

Infographic: When will your social media post perform the best?

PR Daily

Social media channels are not one-size-fits-all. Just as different content types excel on varying platforms, the times and days of the week you post to your social media accounts can account for big variations in performance. Though best practice is to use analytics tools to monitor when users are engaging with your content, an infographic. from Oberlo shares guidelines for the ideal times to post on some of the major social media channels.

How to Show the Exciting Side of Manufacturing on Social Media

B2B PR Sense

Do you hesitate to feature industries like manufacturing on social media? Or you may even ask, is social media the right place for your industry? Many industries like manufacturing hold back from engaging on social networks, feeling that their field isn't a match for social media-- and maybe too unexciting. It’s time to vanish that thought and integrate social media into your marketing. Manufacturing on Social Media -- How It's Done.

6 Steps to a Scintillating Social Media Presence


These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. For a platform that’s been around for over a decade, social media is constantly evolving, and the lines in the sand are regularly shifting. Look around and you’ll realize that the top social networks are all image-driven. Let your social media bleed green.

Blueprint for social media success

PR Daily

Managing multiple social media accounts can be a time-consuming nightmare. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular networks. RELATED: Join us for the Social Media #Mashup at Disneyland. ]. The graphic offers an image sizing chart, keyboard shortcuts, advice for best times to post content and rundowns on new features for Facebook, Twitter, YouTube, Instagram, LinkedIn and Pinterest.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ.

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LinkedIn, Twitter and YouTube adding options

PR Daily

LinkedIn is even closer to being a one-stop professional social network. It’s LinkedIn’s biggest acquisition to date, and though the social media platform hasn’t announced how members will pay for the service, the skill-based video library joins LinkedIn’s job search, SlideShare and additional features that enable members to network with other professionals, find employment opportunities and enhance skills in their industries.

Infographic: Important IGTV do’s and don’ts for PR pros

PR Daily

Squarelovin has put pointers together in this handy infographic. Top tips include: Don’t reshare YouTube content with reformatting for IGTV. It’s social media, not TV. To learn more about how to use IGTV for your messaging and storytelling, read the full infographic.

Infographic: The state of video marketing for 2020

PR Daily

Check out this infographic to learn how you can create and deploy content that wows your audience. According to this infographic from Depositphotos , 80% of marketers say video has helped them increase traffic to their website and generate leads.

Infographic: Is TikTok a fit for your brand?

PR Daily

After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t broken? . FREE GUIDE: 6 steps to crafting an internal social media plan ]. To get a full grounding in TikTok and its uses for brand managers, read the full infographic.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

The social media platform is testing a feature that offers its U.S. In a blog post , the social media platform announced that it gathered “insight from journalists and publishers before we started developing a product,” asking them “what they’d like to see included in a news tab, how their stories should be presented and what analytics to provide.”. Infographic: The benefits of purpose-driven marketing. SOCIAL BUZZ.

Social Media Preferences vary by age group

PR Daily

As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people. Communicators are forced to decide which social media channels are worth the effort. An infographic from Personal Money Service can help in this pursuit. Millennials, who spend eight hours a day online, are all over YouTube, and 80 percent of Gen Xers have Facebook and Twitter accounts.

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Social Media Game of Thrones: A Song of PR and Social

Shift Communications

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Today, the world is radically different, and thus it was time to revisit the social media world map. Analytics Data Data-Driven PR Infographic

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce. What If Warren Buffett had a YouTube Channel? Social Media corporate blog corporate blogging corporate twitter Fortune 500

Social media press release examples


In this comprehensive post you’ll find examples of social media press releases, a practical guide, and a free template to get started. How do you use social media press releases to share your story with press and online influencers? And why should you ditch traditional media releases? Now, what makes a social media press release different from a traditional press release? Take a look at this example social media press release.

30+ Amazing Video Insights to Get Brand Exposure and Reach on Social Media [Infographic]

Social PR Chat

How can you survive social media without video insights? Obviously, Facebook is not the only social media platform where you can get brand exposure and reach. There are also YouTube, Instagram, Twitter, LinkedIn and a plethora of smaller platforms that are yet to make their break into the mainstream. The reasons why social media platforms are getting more and more traction every day is because they comply with what people demand these days: video content.

Infographic: 12 crucial video marketing statistics

PR Daily

This infographic from Raw Shorts offers statistics for just how important video will be for your future communications. 45% of people watch an hour of video on Facebook or YouTube every week. To learn more about how video can help you achieve your messaging goals, consult the full infographic. The post Infographic: 12 crucial video marketing statistics appeared first on PR Daily. Infographics PR Industry Social Media Storytelling Visual & Video Communications

A day in the life of a social media manager

PR Daily

There’s an article and infographic that have been going around for the past year or so about how to manage your social media in 34 minutes or less. I must be doing something wrong – or something right – because I’m one of thousands of people who have made social media management their career. Here’s a look at how a social media manager spends her day and why I agree that 34 minutes a day isn’t enough for your social media.

Infographic: Is TikTok a fit for your brand?

PR Daily

After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t broken? The infographic offers key insights on the platform, including: When brand managers should consider adopting TikTok.

Social Media Marketing: One Size Does Not Fit All


With the trend set to continue indefinitely in the years ahead, veteran PR professionals, as well as those just beginning their careers, have quickly realized just how much time and energy is required to make full use of the ever-expanding lineup of social media mediums.

6 social media lessons from NCAA basketball's top teams

PR Daily

I want to know what social media lessons managers can borrow (or completely ignore) from winning teams. All the teams are active on several social platforms. It''s not surprising, since the schools and teams are targeting young consumers, alumni and basketball fans, that the social presences are focused on more consumer-oriented networks: Facebook, Instagram, YouTube and Twitter. Clearly, these teams’ fans are willing to work to find them on social media.

Infographic: How to protect your online reputation

PR Daily

Social media offers lots of exciting opportunities for communicators, but it also exposes your organization to new risks. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. In this infographic from AdColony, respondents said seeing offensive content alongside an organization’s ad damages the brand. Other key insights include: Most users say they encounter offensive content on Facebook and YouTube.

Infographic: How to capture the Gen Z demographic

PR Daily

This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic. Key insights include: More than four out of every five (85%) say they use YouTube, and 32% use it more than any other social media site. To learn more about how to engage this key demographic, consult the full infographic. The post Infographic: How to capture the Gen Z demographic appeared first on PR Daily.

15 things that happen to every social media campaign

PR Daily

You might think being a "social media manager" is a dream job, like a travel blogger minus the packing and jet lag. It seems easy: You do nothing but publish blogs, humor followers with memes, post a quote, share a link and watch YouTube. Well, if you plan on joining a social media company, you've got it all wrong. Nearly nine out of 10 companies { 88 percent) use social media marketing. Social media requires hard work.

Why your health care organization needs a social media presence

PR Daily

If your health care organization isn’t using social media, it needs an upshift into the 21st century. You should be using Facebook, YouTube, Instagram and Twitter for marketing and PR, building relationships with current and prospective patients, and communicating important information about health topics. This infographic illustrates how social media is revolutionizing the health care industry. Popular forms of social media for health care organizations.

What Taylor Swift Can Teach You About Social Media Marketing


Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014.

Five Ways Social Media Makes your Planning Process More Strategic


Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals.

Infographic: How influencers make their money

PR Daily

Kite asked over 200 of these social media stars to describe how they talk to their audiences and make money from their online presence, with the data compiled in this infographic. YouTube is the top platform for influencer content. To learn all the ways you organization might partner with an influencer, consider the full infographic. The post Infographic: How influencers make their money appeared first on PR Daily.

15 ways to boost your brand’s social media ROI

PR Daily

Social media marketing is both a bane and a boon to business owners. Related: 10 Questions to Ask When Measuring Your Social Media ROI. Here are 15 strategies to improve your social ROI that every business owner should practice: 1. Use the right social channels. The social networks you use for your marketing campaigns should fit your audience—as well as your goals. You’re not the only player in the social landscape.

3 social media lessons from police departments’ viral ‘lip sync challenge’

PR Daily

The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook: [FREE DOWNLOAD: How to transform dull stories into compelling content ]. Officers who handle social media for the department decided to post Mena’s video, saying he had “a mean lip sync not many can beat.” Law enforcement agencies are earning kudos—not for police work, but for their dance moves.

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Secret Formulas Behind Successful Social Media Posts


I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Our #1 goal: we wanted to convince these executives that the best social media marketers think not like marketers at all – but like behavioral scientists. If 55,000 people watched your video on YouTube, I was happy. Through a click-thru on a tweet or YouTube link?

Infographic: 7 essential digital marketing trends

PR Daily

RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Serpwatch created this robust infographic with trends and statistics brand managers should be aware of when planning or updating their digital marketing strategy. Nearly half (45 percent) of people watch at least one hour of video on Facebook and YouTube every week. The post Infographic: 7 essential digital marketing trends appeared first on PR Daily.

Infographic: Early-morning productivity drains to avoid

PR Daily

Don’t let YouTube, a comfy chair or email derail your schedule. Most of us, I suspect, pour coffee, plop down in a creaky swivel chair, check email and sift through social media. The infographic recommends drinking coffee between 10 a.m.

Infographic: How to allocate your 2019 marketing budget

PR Daily

This infographic. Those stats include: About half (48 percent) of marketers plan to add YouTube efforts in the coming year. Nearly all (92 percent) say social media is essential to their marketing plan. To inform your budgeting sessions and decide where your money will be best spent, consider the full infographic. How much will you spend on digital marketing in 2019?