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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024.

Trends 105
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Make case studies more visual.

Video 149
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How To Create Interesting Digital Content For A “Boring” Industry

Cision

They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. A company that sells similar products, Old Spice , also branches out to related topics in its advertising but gears it toward a different audience. Brainstorm Related Topics.

Industry 222
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96
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4 Examples of Fair Use Debates in the Digital World

Cision

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube.

Examples 120
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Share your data for a better PR program

Shift Communications

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: display ad servers, graphics, and organic social media data. Earned Media.

Data 157