ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. Conversations also swirled around the power of YouTube during HAVEN. Highlighting failures.

Conference 62

Conference Marketing Instagram YouTube 62

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 96

Privacy Google Advertising Advertising 96

The Proactive Report

AUGUST 5, 2016

adults – 62% – get news on social media, and 18% do so often. adults reported seeing news on social media. Who Reads News on Social. Although there is some cross-over, each social site appeals to a somewhat different group. LinkedIn news consumers are more likely to be high earners and college educated.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PR 20/20

MAY 16, 2023

How do they consume information? With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. Gate it behind a landing page with a form and use HubSpot's marketing tools (email, social media, ads) to promote it. Here's how.

Marketing 69

Marketing eBook Resources Tools 69

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences.

Technology 115

Technology Big Data Video Data 115

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Let your content design consume the page and overpower the message your brand is trying to convey.

Infographics 103

Infographics Radio Instagram Sports 103

Presspage

JUNE 27, 2017

Visitors may come from a social media platform, a newsletter, another article they have read on your website, an external link or another place where the link to your press release can be found. Adding embed codes and using file sharing sites like YouTube and SlideShare, make it easy for visitors to freely share your content.

Social Media 96

Social Media Infographics YouTube Strategy 96

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. Infographic via Deposit Photos. Use video on websites, in email marketing, and social media. It establishes a comfort level prior to setting foot into a brick and mortar location or engaging with a business online.

Video 57

Video Marketing Mobile YouTube 57

Beyond PR

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Infographics demonstrate your brand’s expertise in your industry. Share Your Press Release on Social Media to Expand its Reach. Multimedia attachments.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Infographics demonstrate your brand’s expertise in your industry. Share Your Press Release on Social Media to Expand its Reach. Multimedia attachments.

Writing 75

Writing How To Infographics Pinterest 75

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. First, it feeds the need for consumable content.

Publicity 64

Publicity Small Business Advertising Advertising 64

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. What exactly does that entail? It means putting out quality content on a continuous basis.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

prTini

OCTOBER 31, 2014

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Why Did Taco Bell Just Wipe Out Its Social Media Accounts? 5 Ways to Land Media Coverage with No News (Geben). Mashable’s Branded Content Editor Talks Pitching.

Case Study 44

Case Study Infographics YouTube Pitching 44

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. Bonus tip: most employers will check you out on social media. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Between the captivating visuals of smartphones to the immersive worlds of VR, digital media has become a universe of its own, that’s brimming with possibilities.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Is there a YouTube video that garnered thousands of organic views? The problem?

eBook 129

eBook YouTube Video Social Media 129

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

Video 62

Video Infographics Social Media Instagram 62

Shift Communications

MARCH 3, 2017

Developing a set of solid survey questions is time-consuming – and you could spin your wheels drafting and re-drafting content only to learn later that someone has already collected, analyzed and released the very same data. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. Molly DiLorenzo.

Survey 60

Survey Data Google Web 60

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. Visual content is unquestionably the current dominant form of media for the digital age.

Analytics 60

Analytics Data Analysis Technology 60

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. We know consumers don’t want to be bombarded with “Buy this!” or “You need this!” Creating content isn’t about spamming your customers.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

JULY 23, 2014

Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. In fact, social channels with a laser-focus on visual content are exploding. The brand attitude and graphic feel shine through in these social media photos. Source: Benefit Cosmetics ).

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with. Give consumers and members of the media every reason to identify with your company and the personalities behind it.

Web 40

Web Pitching Local Report 40

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. In fact, content discovery helps both consumers and online marketers. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it.

Blogging 48

Blogging Employee Corporate Google 48

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Some creators even claimed to have sure-fire recipes for viral success.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

“Can we stop using the term advertising, which is based on this model of polluting (content),” railed Jakeman, who was contemptuous of the pre-roll advertising that precedes video content on YouTube and other sites: “I hate it. Display ads continue to be great for awareness - even if the consumer doesn’t click the banner to your website.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48