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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024. In particular, short form videos are booming in PR trends.

Trends 105
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How to Optimize a Business YouTube Channel

Solo PR Pro

With YouTube being the top site for video (and with the benefits that come from being Google-owned to boot), brand managers and communication pros should ensure they’re taking every step to leverage this asset.

YouTube 76
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20 of the Best Chat GPT Plugins and How They Work

5W PR

Questmate Forms Questmate Forms is a boon for those creating infographics and forms. This plugin fetches detailed YouTube video information and transcripts. With a basic concept in mind, users can transform their ideas into flowcharts and diagrams, enhancing visual communication. VoxScript VoxScript elevates the multimedia experience.

Travel 78
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Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

MaccaPR

In addition, blogs can easily be repurposed for almost any channel, for example, pulling out the best quotes of a blog and using it on social platforms in the form of infographics or videos. Conversations also swirled around the power of YouTube during HAVEN. YouTube videos are also considered rankable on Google searches.

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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

When the video was finally done, it was published on YouTube and embedded in emails and a product page. This reminds me of a situation years ago, when a couple of colleagues of mine lobbied successfully, to produce a product video. 97% of respondents said video content and communication were useful after making a purchase.

B2B 136