Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. If 55,000 people watched your video on YouTube, I was happy. Through a click-thru on a tweet or YouTube link?

Social Media 97

Social Media Media YouTube Facebook 97

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s look at the types you absolutely need in your content marketing strategy. Let’s say you run a content marketing firm, and you cater to software companies.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. About Nick Bell.

Infographics 72

Infographics Brand Branding Video 72

ISEBOX

JANUARY 12, 2017

So, all you need to do is go to the 4-5 most-used social media platforms, find all Top 20 Big Pharma profiles, review every single piece of content they posted for the last few months – then analyze the responses, comments, interactions, and other indications of engagement for each post.

Social Media 70

Social Media Pharmaceuticals Company Media 70

MaccaPR

OCTOBER 10, 2022

Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

Critical Mention

JUNE 4, 2019

Video marketing has become the frontrunner of online content. YouTube is the second largest search behind Google, and Statista found that 95% of viewers are more likely to remember a CTA after watching a video, compared to 10% when reading it in text format. The post TikTok: The Next Big Thing in Video Marketing?

Video 60

Video Marketing YouTube Infographics 60

5W PR

NOVEMBER 21, 2023

Zapier Zapier, a standout plugin, is tailor-made for professionals and marketers. This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface. Engage in strategic chess games against ChatGPT.

Travel 78

Travel Hotels Infographics YouTube 78

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

Cision

DECEMBER 20, 2017

For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?” Payson even created an app to give users updates on the oil and gas market and help calculate investments.

Industry 222

Industry How To Insurance Insurance 222

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Vice President, Marketing Technology.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). As marketers, we tend to notice quality business-oriented multimedia content when it’s time for us to try and tell our company’s story. Journalists already know this. You’ll get there. (Or

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Lesson #1 - Embrace The Mass Intimacy of Social Media.

Social Media 48

Social Media Marketing Media YouTube 48

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. In particular, YouTube videos are given preferential treatment (possibly because Google owns YouTube).

Technology 100

Technology Infographics Financial YouTube 100

Communications Conversations

FEBRUARY 6, 2015

In this edition of the Talking Points Podcast, Kevin and I talk about an interesting article by Contently last week that laid out all kinds of interesting stats about real-time marketing “war rooms” (wow–expensive!). https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “The

Viral 60

Viral Marketing YouTube Enterprise 60

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). The other thing you can do is use this content as media pitches. Check out this short video and remember, if you like these, subscribe to our YouTube Channel >> HERE. Create Content Using Media Pitches. Post something seasonal.

How To 130

How To Video Interviews YouTube 130

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ReimaginePR

SEPTEMBER 12, 2016

While visual storytelling is a broad term that can be applied to anything from movies to memes, we’ll stick with its usefulness in digital marketing. You can effectively use visual content to market your brand, and we’ll discuss how below. When it comes to digital marketing, stories take many shapes. Click Here.

Storytelling 120

Storytelling Infographics Video YouTube 120

Rock the Status Quo

SEPTEMBER 2, 2015

Are we focused on social media platforms with hardly any users? S ocial media is fantastic – but choosing the right platforms to focus your effort is critical. The marketing industry overflows with massive hype about social media – but is it worth the time investment? Where do I focus my efforts?

Instagram 100

Instagram Pinterest YouTube Social Media 100

Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. 80% of marketers say video has increased dwell time on their website. Infographic via Deposit Photos. Live Video.

Video 57

Video Marketing Mobile YouTube 57

Cision

MARCH 8, 2016

This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. Build Relationships on Social Media. Journalists use social media for a multitude of reasons, but the top use is for building relationships.

Trends 120

Trends Mobile Media Infographics 120

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube.

Examples 120

Examples YouTube Viral Infographics 120

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Priscilla is the marketing coordinator for Critical Mention. Evoke Visual Clarity. SCHEDULE A DEMO.

Infographics 103

Infographics Radio Instagram Sports 103

Sword and the Script

FEBRUARY 25, 2017

In marketing, it’s become the CMO playbook. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) The Market for Marketing Talent Tightens. Although just 12% of marketers are planning to hire this year, most are at least not planning to make additional cuts. See these related posts: .

Marketing 70

Marketing Employee Survey Social Media 70

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. You know the ones I mean.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Reputation Us

JANUARY 19, 2017

Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. Here we are, a new year but likely the same old tried and true annual report.

Report 60

Report Infographics Video Financial 60

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. These include everything from simple toy and meal deliveries in local markets to the grander gesture – something like WestJet’s annual Christmas Miracles campaign.

Pitching 136

Pitching Print Survey Local 136

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

SEPTEMBER 14, 2019

That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. 1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles.

Survey 76

Survey Media Relations Report Media 76

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Feed Social Media As If It’s A Living Breathing Organism.

Marketing 48

Marketing Social Media Video Mobile 48

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157