Cision

JUNE 3, 2016

Research your audiences to decide which platforms to use and how to include them in your social strategy. By understanding where your audiences are, how they’re using social and who they’re engaging with, you’ll make more informed choices about where your brand spends its time and resources. Technology.

How To 120

How To Retail Measurement Tools 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Shift Communications

DECEMBER 9, 2014

The question then becomes, how do you know that you’ve got the right audience? Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

ImPRessions - Crenshaw Communications

JULY 7, 2021

This was not new technology and the name was virtually unknown in the States. We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. The data was the perfect companion to the launch story!

Agency 353

Agency Interviews Pitching Retail 353

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Vice President, Marketing Technology. Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PR in High Definition

JANUARY 17, 2017

I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.

Technology 48

Technology Automotive Retail Banking 48

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. With that data, they know to continue investing in coverage from key sponsors.

Data 70

Data Retail How To Sports 70

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Successful PR Topic : How to help the elderly keep their finances organized easily. It’s really a workbook for how to manage important documents and accounts and so much more. Good morning.

Financial 130

Financial Pitching Banking Retail 130

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Consumer 74

Consumer Publicity Marketing How To 74

PR Fuel

JUNE 11, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. You can get your executives out in front of the issue, apologize if necessary, and show how you will be changing your systems to make things right. Watch Your Budget.

How To 98

How To Newspapers Analytics SEO 98

Deirdre Breakenridge

DECEMBER 12, 2017

With technology impacting most industries, it’s likely things have changed since then. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media. That’s how I learned to use Twitter. Sometimes, I come across posts that are a year old. Ever one of us has this capability.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

OCTOBER 23, 2023

The advent of disruptive technology like Artificial Intelligence is transforming various industries, and Public Relations is no exception. As we navigate through this era of disruption, conversations like these are fundamental in learning how to maximise AI, fostering understanding, and (safely) guiding us forward.

Ethics 62

Ethics Communications Pitching Retail 62

Beyond PR

MAY 1, 2017

Facebook identifies three categories of tools that are initially integrated into Facebook Live: Consumer Friendly Cameras (mobile device cameras) • Samsung Gear 360 – Retail $349.99 • Giroptic IO – Retail $249.99 • Insta360 – Nano (iOS) retail $199, Air (Android) Retail $129.99 • ALLie Camera – Retail $499.00

Facebook 63

Facebook Video How To Retail 63

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. This underscored the importance of staying ahead of technological advancements and the need for businesses to prioritise cybersecurity in what looks to be the permanent future.

B2B 77

B2B Trends Strategy Marketing 77

PR in High Definition

AUGUST 30, 2017

LinkedIn allows you to set up sponsored content for existing posts (or you can make a brand new one) and target a specific group of people, perhaps marketing managers and marketing directors at retail companies. The technology collects ‘intent’ data from the past 90 days, which enables the identification of the right targets.

How To 48

How To Media LinkedIn Retail 48

PR in High Definition

DECEMBER 13, 2017

Marketers must consider how these companions will fit into their campaigns and how they can benefit consumers to stay ahead of the game. And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning. I’m a trendjacker extraordinaire.

Trends 59

Trends How To Retail Google 59

Solo PR Pro

MAY 1, 2018

How was she going to make it rain? The question of how to sell professional services is an enduring one whose answer is being changed by technology. Good: I work with retailers on merchandising. Harness tech — Technology has made markets broader. Services are sold differently than products.

How To 40

How To Case Study Technology Conference 40

Deirdre Breakenridge

NOVEMBER 11, 2019

The company even did a blog post about how important feedback was to them by detailing their inspiration for past episodes, indicating that much of it came from listeners, coworkers, businesses and PR firms. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 204

Marketing Advertising Advertising Industry 204

PR Fuel

OCTOBER 16, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. You can get your executives out in front of the issue, apologize if necessary, and show how you will be changing your systems to make things right. Watch Your Budget.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. You can get your executives out in front of the issue, apologize if necessary, and show how you will be changing your systems to make things right. Watch Your Budget.

How To 52

How To Newspapers Analytics SEO 52

Stephen Waddington

APRIL 23, 2020

We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. These include supermarkets, online retail, telecom and IT providers. Only then can we look at what comes next.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. Bulletin experiential retail stores for women. The flagship store has 30 brands in residence and Bulletin has become known as “the WeWork of retail space.”.

Brand 136

Brand Branding Retail Comparison 136

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Major retailers’ e-commerce platforms are booming. Proactive and reactive commentary strategies, as well as bylines positioning cybersec clients’ expertise on how to solve the problem in the long term will further thought leadership.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Major retailers’ e-commerce platforms are booming. Proactive and reactive commentary strategies, as well as bylines positioning cybersec clients’ expertise on how to solve the problem in the long term will further thought leadership.

Trends 156

Trends Healthcare Government Leadership 156

Cision

JUNE 21, 2016

Figure out how to best communicate your story at any time. She has 15 years of experience in public relations and marketing, touching a wide variety of industries from real estate, retail and tourism to nonprofit, health care and business services. Own your story. Images via Pixabay: 1 , 2 , 3.

Brand 189

Brand Branding Real Estate Tourism 189

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. How to Implement Social Media Strategies for Ecommerce in 2024 1.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Stern + Associates

SEPTEMBER 20, 2022

How to Emerge from Crisis a Better Organization. Financial Times. “’The Prepared Leader’ is a strong roadmap for how to lead during a crisis, filled with relatable, real-world examples. The prepared leader, they argue, is one who can convert failures into lessons, resilience and growth opportunities.” ?

Leadership 62

Leadership Crisis Management Crisis Financial 62

PR in High Definition

OCTOBER 28, 2021

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way. Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

Prohibition

AUGUST 24, 2023

Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers. They develop crisis communication plans, handle media inquiries, and provide guidance on how to address the concerns of customers and stakeholders.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Presspage

DECEMBER 26, 2017

I worked in several accounting jobs during the 1980s and then part-time retail when my first child was young. Then, in 2008, I returned to the accounting profession as the receivables coordinator at American Ring; 10 years later I continue to work for them as the Director of Business Technology and Intelligence.

Community 115

Community Software Education Web 115

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2016

It starts with the seasonal hook – Thanksgiving is one of the most widely covered holidays and Butterball is a stalwart in the turkey category – but the twist may be the apparent contradiction between the time-honored turkey tradition and digital technology popularized by millennials. That historic cocktail? Simple, yet genius.

Hotels 120

Hotels Retail Report Creativity 120

Shift Communications

MARCH 11, 2015

How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Analytics Marketing Technology analytics' are also key.

Analytics 60

Analytics Data-Driven PR Measurement Google 60