Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? What trends or challenges will affect your customers? The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

How To 58

How To Trade Shows Product Launch Course 58

The Hoyt Organization

APRIL 17, 2024

Here is a guide on how to utilize it effectively. Industry News Staying updated on industry news and trends is essential for businesses to stay competitive. It can also provide valuable information on PR trends you can utilize in your strategy. How To Set Up Google Alerts Setting up Google Alerts is a simple process.

Google 82

Google Publicity Customer Service Web 82

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

5W PR

JANUARY 3, 2024

Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Determining how to position a product or service in the market to differentiate it from competitors. Key skills Analyzing market trends and consumer behavior to inform marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

MARCH 11, 2020

Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan. How to Create a Communications Plan.

Communications 113

Communications How To Storytelling Product Launch 113

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) Spotting industry trends to help secure press coverage. Keeping up to date with current industry trends is another important aspect of any successful proactive press office. It goes without saying that press office skills are vital in public relations.

How To 62

How To B2C Trends B2B 62

Prohibition

JULY 7, 2023

Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends. Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

MARCH 25, 2016

It’s absolutely critical to involve the agency in appropriate meetings with partner agencies, product launch plans, touch-base meetings with new executives whose roles are relevant to PR, and important internal announcements, just to name a few. But things can change over time. Tie PR to business goals. Nip problems early.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. What are three interesting tech trends you keep reading about? Are you on Twitter?

B2B 159

B2B Apparel Product Launch Agency 159

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Consider how to integrate experiential elements that align with your event’s theme or objectives.

Product Launch 52

Product Launch Transportation Measurement Examples 52

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. During your next live event, product launch, Q&A or as a way to show company culture, consider live streaming.

Video 78

Video Trends Strategy Marketing 78

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. How newsworthy is your angle, though? Find a newsworthy story angle. Maximize your multichannel strategy with monitoring.

Strategy 96

Strategy How To Software Media 96

Burrelles Fresh Ideas

FEBRUARY 6, 2024

This dynamic intersection not only defines how we perceive sportswear but also charts the course for future developments in both industries. Attending their school activities and sporting events, I can witness trends shift as certain sporting fashions become the “must-have” pieces for the season. We can help!

Fashion 85

Fashion Sports Technology Apparel 85

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. Back in the day, we rented a TV entertainer or book author for a product launch. Content, particularly visual content, is key.

SEO 204

SEO Analytics Measurement B2B 204

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? How to deflect attention from a rival expected to announce any day?

Company 136

Company Interviews Reputation Privacy 136

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Product launch. The Top 8 PR Trends That Will Empower Your Business. A good PR person knows how to weave everyday facts into a story that engages. How to Combat the Fake News Frenzy in B2B PR. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Critical Mention

OCTOBER 21, 2018

Listen and monitor keywords, trending topics, advocates and names of personnel. Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

ISEBOX

MARCH 2, 2017

Through it all, we’ve tried to offer some tips and tricks on how to nail social media. True, we did tell you about how to formulate an FDA-Approved Tweet , but that post was more about creating the content. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

APRIL 6, 2015

Couldn’t the Patagonia folks give fans and customers the chance to hike K2 at a product launch for a new backpack series it’s rolling out? I listened to noted futurist Jaron Lanier at MIMA Summit last year talk about how close we are with VR. And, in the future, it could happen via VR. The appetite seems to be there.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. The Future of Marketing? They are versatile in supporting all avenues of experiential marketing.

Agency 52

Agency Marketing Creativity Consumer 52

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Public Relations Sydney

NOVEMBER 2, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Think carefully about how to write the media release and always find the hook to help grab the journalist’s attention.

Media 89

Media eBook Survey Travel 89

Beyond PR

APRIL 5, 2018

Comms must be able to acquire and understand market research quickly to fuel content and campaigns that take advantage of emerging trends. Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. Execute And Adjust Campaign Messaging On-the-Fly.

Company 73

Company Media Crisis Insurance 73

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis. The post How to Protect Your Brand in a PR Crisis appeared first on AirPR. Keep your focus on the future.

Crisis 186

Crisis How To Brand Branding 186

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. In our work with spokespeople over the years – from product managers to CEOs – there are some common mistakes that can trip up even seasoned executives. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Think carefully about how to write the media release and always find the hook to help grab the journalist’s attention.

Writing 45

Writing Media eBook Survey 45