How To: Measure Success For a Product Launch

Waxing UnLyrical

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). How To: Measure Success For a Product Launch. Guest Post by Elise Perkins.

8 B2B Product Launch Mistakes That Need to Stop Now

B2B PR Sense

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch. While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch. The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed?

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. There are advantages and disadvantages for releasing your new product announcement before, during and after the show.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Visual content is one of the public relations trends that has exploded recently. It's no wonder that visuals are one of the fastest growing PR trends in recent years! Product demos. 5 Visual Public Relations Trends That Will Make Your B2B Public Relations Pop.

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6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? Read on to discover the trends that can give you a head start. Think of these trends like a tune-up for your car.

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5 Marketing Trends to Keep On Your Radar in 2019

PR 20/20

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere.

4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy.

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How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. It has a huge impact on not only the success of the launch, but also the brand itself.

5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

With every business and startup vying for recognition for their products and services, how do you get your message heard above the noise? 10 Public Relations Trends That Will Help You Succeed. Why pay attention to trends? How to Launch a New B2B Product with Success.

How to Launch a New B2B Product People Will Line Up For

B2B PR Sense

A new B2B product launch is an exciting time for any company -- especially if this is your first one! We know the time and energy it takes to create a new product. The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves.

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Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

After all, who can you believe when faced with a constant barrage of companies touting their products and services as "the best" or "the longest lasting?" How to Adapt to Emerging Trends. B2B PR Tips and Trends Thought LeadershipWe've become a review-driven society.

Will native advertising eventually be PR’s demise?

Communications Conversations

You have a big product launch coming up. PR Trends digital marketing trends native advertising New York Times native advertising trends PR New York Times pr trends sponsored content New York Times sponsored content trends

How Your News Release Can Help the Media Do Their Job

Cision

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive.

Instagram Video Changes: Is Longer Better For Brands?

Cision

Think tutorials, campaign kickoffs and product launches. Featured Trends Instagram social mediaIt’s safe to say that many Instagram users have been in freak out mode lately.

How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

As Gary Illyes, Google Webmaster Trends Analyst, mentioned at Brighton SEO in September of 2017 , “ If you publish high-quality content that is highly cited on the internet — and I’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that. From crisis management to product launches, they know how to make your brand look its best and neutralize negative attention. B2B PR Tips and Trends

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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. What are three interesting tech trends you keep reading about?

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

With social media, you can share everything from product launches , to company news , to the release of ebooks and case studies , all from your social media account. Find Trending and Relevant Topics. B2B PR Trends: How to Give Journalists What They Really Want.

4 Reasons You Should Be Using LinkedIn Daily

Critical Mention

As Jeff Ernst, principal analyst at Forrester Research says: “Business buyers don’t ‘buy’ your product or service, they ‘buy into’ your perspective and approach to solving their problems.”. Blog Career Advancement Communications Content Media Intelligence Social Media Trends

Salesforce #NA14 Crisis: Why Social Listening Matters

Cision

KC Brown, senior vice president of product at Cision, reminds us that “you can easily find your vocal users and influencers, and gain insight into how much people depend on you. Featured Trends crisis communications social listening

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How long before virtual reality transforms corporate storytelling?

Communications Conversations

Couldn’t the Patagonia folks give fans and customers the chance to hike K2 at a product launch for a new backpack series it’s rolling out? Think about the following scenario: Your brand is launching a huge new product at CES.

Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

We’ve tried to cover it all and keep you up to date on the most impactful publie relations trends. How to Launch a New B2B Product with Success. A product launch is a stressful time for any brand -- and let’s face it, you have only one chance to make a good first impression.

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What are the *real* incentives for employees to advocate for your brand on social media channels?

Communications Conversations

I’d like to offer up four thought starters: Incent them with product. chances are your employees actually like/enjoy that product. They believe in your products. So, why not use those products as an incentive to encourage employees to post via social?

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It’s important to develop research and data that speaks to core themes, messages and products. Media love data.

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How to Protect Your Brand in a PR Crisis

AirPR

In closing, Sharam outlined three ways that data can help tell the story in a crisis: Aggregate content and identify trends. This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.”

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Coming Out on Top of a PR Crisis

Critical Mention

Listen and monitor keywords, trending topics, advocates and names of personnel. Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. Domino’s.

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Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

You have two options, both of which work well depending on your objectives: Use a hashtag that’s already trending, like the official tag for an event or disease awareness day. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Few marketers would dispute that pharma companies have been a bit slow to get on board with social media.

How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. What makes a winning public relations program?

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10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

Influencers help us to stay on top of the trends and new developments that hit the industry. Gilmore regularly creates content and provides advice on industry trends, strategies, and best practices. B2B marketing is a rich, diverse, and sometimes complex field.

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Supporting a product launch? What trends or challenges will affect your customers? If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

Product launches. As new technologies and trends emerge, public relations evolves to fit the times. This might be through blog posts that answer key questions or eBooks that delve into deeper industry trends and issues. What industry trends are emerging?

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TrendKite Advances PR Analytics with Spike Alerts

TrendKite

PR professionals serve as the voice of the market for their companies, and work to be first to know when important trends emerge so they can provide thoughtful analysis and make strategic moves to respond to or capitalize on news. The amount of research and time it takes to be on top of the most lucrative trends has grown immensely as journalist, bloggers, and publications multiply exponentially. A topic or issue begins trending in your industry. Competitor Product Launch.

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Some of the best pitches tie a client product or service to pop culture coverage.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Product launch. The Top 8 PR Trends That Will Empower Your Business. These relationships are not solely based on products and services, but on a solid foundation of trust. A solid PR campaign has the power to bolster your brand.

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6 Ways To Generate PR When You Have No News

ImPRessions - Crenshaw Communications

But after the initial executive moves, product launch, or funding announcement, then what? Expertise is the gift that keeps on giving, particularly for large stories about complicated issues, important trends, or previously obscure developments. The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story.

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. But today so-called “thought leadership” is also relevant to consumer product companies.

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Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Some 60 percent of B2B customers ultimately make decisions based on some type of content they’ve encountered in the sales funnel process, so it behooves PR practitioners to take advantage of this trend. B2B is about people as much as products and companies.

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How To Make An Impact At A Business Conference

ImPRessions - Crenshaw Communications

If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders.

How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Promote your products or services. Product launch. Use What’s Trending. Ever notice the Trending Topics section in your Facebook’s dashboard? In fact, Facebook gives priority to posts that are about these trending topics. Then craft a post that touches on one of these trending topics, while still remaining relevant to your brand and audience. Use topics that are trending to rank higher in your audience's news feed.

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