PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. ” Newsjacking. Who knows.

Trends 246

Trends Television Exercises Pitching 246

Marketwired

MARCH 1, 2016

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch. What could be better PR pitching than that?

Pitching 153

Pitching Media Conference Storytelling 153

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. The post Challenger Brands: Here’s How To Win At PR appeared first on Crenshaw Communications. Here are some tips based on tech PR experience.

Brand 136

Brand Branding How To Storytelling 136

Cision

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). How did Movoto do it? Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Hustle and pitch. You know the ones I mean.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

APRIL 4, 2024

Although social mentions are not exactly links, some brands or agencies still like to report on them—especially when a campaign has gone viral. I recommend setting up social monitoring tools like Mention or BuzzSumo at the campaign’s onset before pitching. This will alert you of coverage and potential linking opportunities.

Digital PR 62

Digital PR How To Media Google 62

Doctor Spin

NOVEMBER 17, 2023

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. Instead of thinking about how to achieve something, you consider what would prevent it from happening. This can reveal hidden obstacles and alternative solutions.

How To 52

How To eBook Wikipedia Viral 52

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

Critical Mention

MARCH 5, 2019

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Create a how-to video on a popular topic. How-to videos also give you a wonderful opportunity to create a FAQ video.

Social Media 62

Social Media Video How To Media 62

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It’s a legitimate tactic to insert a client into news in a relevant manner that enhances the story.

Pitching 272

Pitching Viral Interviews Education 272

Onclusive

JULY 18, 2017

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. That’s what marketers and their PR colleagues need to track.

Comparison 294

Comparison Advertising Advertising Analytics 294

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is. How to Write a Press Release. What is a Press Release?

Writing 40

Writing How To Viral Pitching 40

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). This is something I think all PR teams should be offering in 2019 as part of the pitch for earned media.

Media 100

Media Print Radio Consumer 100

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Hotels 132

Hotels Training Viral Pitching 132

Buzzstream

SEPTEMBER 30, 2021

If you’re unsure on how to create that opinion, a good place to start after identifying your topics and themes would be to consider how your brand can overlay thoughts on: Time – What will happen in time if this issue isn’t addressed? And House Beautiful.

Digital PR 71

Digital PR How To Reddit Engineering 71

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills? What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. People need practical information, like where to go to get factual updates, how to upgrade home office tech, or what to do when ordinary work isn’t possible. Out of sight can’t mean out of mind. Stick to the facts. Give people things to do.

Employee 156

Employee Leadership Viral Small Business 156

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. This little act completely changes the context in which visitors view the offer.

Pitching 60

Pitching eBook Advertising Advertising 60

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). How did Movoto do it? Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Hustle and pitch. You know the ones I mean.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Doctor Spin

DECEMBER 4, 2023

Learn more: Confirmation Bias in Media: The Echo Chamber Challenge Subscribe and get a free ebook on how to get better PR ideas. Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” How To Fight Populism. Source: PLoS ONE 3 Törnberg, P.

Media 52

Media eBook Viral Construction 52

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Consumer media are always looking for new ideas on how to help readers hack their own personal style, and Mother’s Day traditionally tops the list for handmade gifts.

Local 120

Local Viral Survey Consumer 120

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s also super-helpful for discovering how to tailor your subject lines by mirroring their headline styles.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches. How do you envision the future of PR? And please know your medium!

Television 120

Television Travel Tourism Pitching 120

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

Bianchi Biz Blog

FEBRUARY 18, 2021

So over the years, I have read hundreds of articles and blog posts about how to get faster. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. but like most people, I do want to beat my personal best.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

ImPRessions - Crenshaw Communications

JUNE 17, 2016

The bad news from the CEO’s past has popped up again in a post that’s gone viral. We’ve all been caught up in the moment of pitching a good story and garnering interest from an important journalist. Read here to learn how to cope with some other cringe-worthy business situations.

Viral 120

Viral Meeting Communications Pitching 120

Doctor Spin

DECEMBER 7, 2023

It encompasses recognising and composing musical pitches, tones, and rhythms. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Instead of thinking about how to achieve something, you consider what would prevent it from happening. 2017, February 6).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Cision

OCTOBER 28, 2015

Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them. Check out the “PR Starter Kit” for pitching tips and more! As a result, images provide meaning far beyond what the other senses deliver.

Communications 120

Communications Telecommunications Infographics Video 120

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. How to Write the Best Press Release? No Sales Pitch. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Cision

MAY 25, 2017

. “I made it all of 20 feet in the door and there were five employees, including the store manager Michael Kline, all discussing how to help my dog—while handing the dog treat after treat from their apron pockets. Ramp specifications, the pitch, materials, width, weight. Now if I could figure out how to thank them.”

Employee 129

Employee Brand Branding Policies 129

Bad Pitch Blog

MAY 31, 2009

Creativity (when a straight product pitch won’t cut it) It’s all about how the story is pitched. Since there are only so many latest, most innovative, sexiest companies or products, creatively positioning a pitch can be the difference between getting coverage and getting a dial tone.

Media 40

Media How To Pitching Viral 40

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. This was, of course, a very embarrassing.

Creativity 61

Creativity Infographics B2B Corporate 61

ReimaginePR

SEPTEMBER 26, 2016

Let’s talk about why this is so important and how to do it effectively: Check out these tips on how to get started with influencer marketing: Click Here. But don’t simply post a link on your Facebook page and expect for it to go viral. Forget trying to appease the search bots on Google et al. They’re on social media.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? Learn how to build a brand journalism strategy with our free white paper! Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

prTini

SEPTEMBER 5, 2014

Want to Go Viral? Instagram: How the Must-Have App Became the World’s Camera Filter. #TBT: How to Leverage a Personal Touch to Enhance Customer Service (client). What Your Media Contacts Want You To Know Before You Send Them a Pitch. Instagram’s #Hyperlapse Racks Up 119k Posts in First Week.

Media Relations 49

Media Relations Case Study Viral Instagram 49