ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Clearly, there are benefits to pitching local media. If there is no local news angle, the reporter will ask, “How is this relevant to Staten Island?”

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Konnect Agency

AUGUST 22, 2019

I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

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PRSay

APRIL 2, 2020

Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. You should be extremely selective and strategic with who and what you pitch. Share some positivity. That doesn’t mean that you should be sitting on the sidelines either.

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Skype How To Crisis Pitching 206

Buzzstream

JANUARY 24, 2024

How to Find Link Insertion Targets in 5 Steps First and foremost, the strategy behind finding sites for link insertion hinges on finding quality, relevant sites. You can do link insertion in two ways: pitch your homepage or an asset you’ve already created, such as an ultimate guide post or helpful calculator tool.

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PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. And it didn’t surprise me that at least one of them was hung up on what I’ll characterize as the “informal” tone of the example pitches I showed. Get more media pitching knowledge from Michael Smart here.

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Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. How to Get Relevant Links Now that we know what to look for, let’s talk about how to get relevant links. What Is Link Relevance?

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Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. Reference the episode in which it was discussed and explain what new insights or angle you’d like to talk about.

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Content Marketing Pitching How To Marketing 86

Doctor Spin

NOVEMBER 17, 2023

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. This principle can be applied more broadly to understand how small, consistent efforts can yield significant long-term results.

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Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first.

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Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

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Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

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Pitching Report Software Survey 88

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Successful PR Topic : How to help the elderly keep their finances organized easily. Media outlet that was pitched: WBALTV , News11, Baltimore MD. And so that’s how the book was born.

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Financial Pitching Banking Retail 130

Flack's Revenge

JANUARY 20, 2016

You should know the reporter and publication, and tailor the pitch. But first, the panel Q and A: How do you feel about startups reaching out to you? ” Hackett welcomes pitches, but doesn’t respond to all. Shieber reads emails too: “You never know when the next pitch is going to be a great company.”

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How To Real Estate Pitching Enterprise 120

Wadds Inc.

JUNE 14, 2023

My reference management system is creaking. We’ve also linked to the paper, uploaded a copy for future reference and extracted metadata. But how does this help build new knowledge beyond discovery? Alternatively, is there a way to use the references stored in Notion to generate a bibliography? So far, so good.

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Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

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PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. Instead, referring to them by name indicates you’re writing the email with them in mind. Journalists receive hundreds of PR pitches every day. Otherwise, they can’t get in touch about how to proceed with your press release.

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How To Pitching Writing Social Media 68

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. When you have this data at your fingertips, and you have current information as it changes, you can use this to drive strategy: what stories to tell, what images to create, where to pitch those stories, and where to post your content.

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Trends Marketing Wikipedia Reddit 182

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. This has made it more challenging to pitch stories successfully. Wait, what is earned media?

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Media Nonprofit Pitching Analytics 97

Cision

OCTOBER 25, 2016

Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). Not only is it a bit annoying to get this kind of pitch, but I have no use for the resources they’re offering. Customer Service (Social Care).

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Remote PR Jobs

FEBRUARY 13, 2022

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. I also wish I knew how to explain to people how “getting a Forbes interview doesn’t happen overnight (unless you are willing to pay a lot of money for it).”

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Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. What do the responsibilities of PR really entail, though?

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Training Media Training Reputation Crisis Communications 195

PR for Anyone

OCTOBER 15, 2020

You pitch, consistently, and you land media. Just like you would ask a friend “how are you doing?” I responded to a pitch. I continued to pitch and also follow her on social media and comment and share her posts. I was able to refer several people to the show. what are you working on?” Just like that. It's 10 days.

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ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

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PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. So I talked about how you can inadvertently take personalization too far. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience.

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Pitching Media Relations Journalism Instagram 100

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

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Pitching How To Media Privacy 156

Beyond PR

MARCH 3, 2016

Whether you work in a large company or as a sole practitioner, knowing how to position yourself and colleagues as industry experts is a necessity. With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals.

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Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. What does that really entail, though? later as our roles evolve. “PR

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Training Media Training Reputation Crisis Communications 370

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

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How To YouTube Pitching LinkedIn 121

Solo PR Pro

JANUARY 26, 2021

Or, on the other hand, do you need help with content management, research or pitching? As a solo PR pro, you’ve likely experienced the high of being referred for a gig. The post How to Effectively Work With Contractors to Grow Your PR Business appeared first on Solo PR Pro. Do you work with contractors?

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Onclusive

JULY 18, 2017

In advertising, impressions refers to the number of eyes an ad receives. For instance, if you find that articles from publication X consistently drive more website conversions than publication Y, test increasing your pitches to publication X and decreasing what you do with publication Y.

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Comparison Advertising Advertising Analytics 294

Cision

OCTOBER 6, 2015

He fleshed out more of these mistakes during the “How to Prepare Executives For The Big Interview” webinar and provided tips to help coach executives through challenging questions and hot topic discussions. Q (submitted by Marilyn): How do you keep a nervous spokesperson from making irrelevant, lame jokes?

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Interviews How To Healthcare Media Training 120

ISEBOX

JUNE 18, 2015

So, with the mix of music and PR swirling in my thoughts I decided to clumsily combine the two concepts on how public relations professionals can improve media coverage by pitching reporters. There are hundreds, if not thousands of public relations folks out pitching stories. So how do we make them care about our stories?

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Pitching Publicity Tools Report 70

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is. How to Write a Press Release. What is a Press Release?

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Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

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Media Training Crisis Communications Conference Training 397

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? How To Tell A Powerful Brand Story A powerful story transcends mere descriptions of services or products.

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Storytelling Brand Branding Consumer 96

The Hoyt Organization

JANUARY 25, 2024

Wondering how to build the perfect brand strategy for your cannabis business? Invest In Local SEO Local SEO refers to enhancing your online visibility to connect with customers in your geographical area. Without a proper brand strategy, it will be difficult for cannabis businesses to differentiate themselves from competitors.

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Strategy Brand Branding SEO 99