Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. So I talked about how you can inadvertently take personalization too far. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience.

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Pitching Media Relations Journalism Instagram 122

The Hoyt Organization

JANUARY 25, 2024

Wondering how to build the perfect brand strategy for your cannabis business? Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. Without a proper brand strategy, it will be difficult for cannabis businesses to differentiate themselves from competitors.

Strategy 99

Strategy Brand Branding SEO 99

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Q (submitted by Marilyn): How do you keep a nervous spokesperson from making irrelevant, lame jokes? Sorry, was that one of those irrelevant, lame jokes you were referring to?

Interviews 120

Interviews How To Healthcare Media Training 120

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

FEBRUARY 22, 2024

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. What Public Relations Does The stakeholder model in public relations. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

SEPTEMBER 25, 2019

Do you know what most teenagers’ frame of reference is for office jobs? I told my son that I don’t care if he remembers the difference between public relations and advertising. Or how to get journalists to open your emails. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Exercises 156

Exercises Writing Journalism Advertising 156

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

Prohibition

MAY 13, 2022

What is media coverage? Although it can vary depending on requirements, PR professionals define media coverage as content produced by journalists and writers in media outlets that refer to your brand, product or service. Why is media coverage important? How to secure media coverage through outreach.

Print 112

Print Trends Agency Brand 112

Beyond PR

JULY 20, 2016

Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Learn how to connect the dots with these tips on communicating relevance. Get local: Most of the media outlets you reach out to are focused on a specific audience.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. The Media Reference Challenge. A professional will know how to build rapport and ask questions that elicit responses worth writing. If you enjoyed this post, you might also like: How PR can Integrate Industry Reading Efficiently into Workflow. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change. It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Bad Pitch Blog

AUGUST 24, 2009

The pitch worked. We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. Also include the last three articles they’ve written--with important references highlighted. Any other how-to topics you’re interested in? The interview’s scheduled.

Interviews 56

Interviews Pitching How To Report 56

Solo PR Pro

JUNE 22, 2021

The changing media landscape has enabled PR pros to do more than traditional media relations. It’s not only about pitching and landing a story in The New York Times; it’s also about the bigger picture of branding, how PR intersects with marketing in that space and even bringing new products to market.

Meeting 62

Meeting Course Retail Media Relations 62

ImPRessions - Crenshaw Communications

MAY 31, 2016

The term originated with the expression to “spin a yarn,” which isn’t a bad reference if you think about it. Public relations today is largely about storytelling. ” But for most public relations professionals, the word is distinctly negative. PR is all about spin. PR is about who you know.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Doctor Spin

FEBRUARY 14, 2024

Public Relations is typically taught under Communications. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. They will refer you to their marketing department and ask you to pay for an ad! This is where marketing and public relations “cross swords.”

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications. based publications.

Internal 323

Internal International How To Media 323

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Every agency is going to put forth terrific case studies and references, but what most organizations want are assurances that the relationship will be successful.

Meeting 191

Meeting Agency Creativity Case Study 191

Beyond PR

JUNE 14, 2018

The report showed writing skills topped the list at 89 percent, for instance, while the more generic “media relations” was cited by only 63 percent. How to Create Better Relationships With Journalists. I think it is easy to say ‘You don’t know how many emails I get in a day,’ and that is no excuse. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45

Cision

JUNE 17, 2015

Social media strategist Nichole Kelly moderated the session, asking everything from how to get clients on journalists’ shortlist to which metrics USA Today uses to measure their success. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips. It’s still rising after months.”.

Mobile 120

Mobile Print Trends Twitter 120

Bad Pitch Blog

MAY 31, 2006

We''ve started a Bad Pitch Buffet of sorts. We keep our readers up-to-date on how to use online video as a sales and marketing tool. For any blogger that refers us 5 or more advertisers that renew after the free test we are willing to create a commercial and air it with one of our publishers. It’s all you can eat folks.

Pitching 40

Pitching Advertising Advertising Video 40

Bad Pitch Blog

JANUARY 27, 2007

Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. How kind of her. In keeping with the pitch style above, we’ll help Randy put some meat on these bones. By the time we hit the mince meat reference, we were numb to it. They assume they’re doing their part to stop bad pitches.

Pitching 40

Pitching Report Interviews Course 40

PRSay

SEPTEMBER 21, 2018

Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list. Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Get more media pitching knowledge from Michael Smart here. 5 as well.

How To 153

How To Media Nonprofit Newspapers 153

Bad Pitch Blog

DECEMBER 18, 2006

Anyone getting this service can tell you it’s equal parts entertaining and educational--all while bringing solid media leads to you via email. The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm.

Creativity 40

Creativity Pitching Fashion Education 40

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. “A 23: Be Different On a related point. It works for me.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

AUGUST 3, 2021

My eyes involuntarily roll, and I feel nauseous anytime a software company refers to their product as “intelligence.” This goes for “media intelligence”, “business intelligence” and “consumer intelligence.”. This is a progression of a feature the company announced last month, where its software reviews your pitch and suggest reporters.

Software 85

Software Case Study Pitching Technology 85

ImPRessions - Crenshaw Communications

JANUARY 28, 2016

In our Q & A with him below, Dan, who also happens to do his own PR, gave us his no-holds-barred perspective on how PR pros can improve their relationships with producers. A: I find that most PR people don’t know how to work with any kind of producer. ” A: Sending a mass email is not a pitch.

Radio 168

Radio Pitching Interviews Communications 168

Critical Mention

JANUARY 15, 2019

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. Before we get into how to build backlinks using images, let’s define some key themes: Backlink relevance : The best backlinks are those directly related to your industry on a credible 3rd-party site.

How To 60

How To SEO Mobile Google 60

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. So how can you stand out from the crowd and ensure your brand gets coverage? Learn how to do it in 6 steps with Cision’s free tip sheet! My personal media relations motto is “no means maybe.”

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Sword and the Script

OCTOBER 15, 2019

I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. 2) Use paid social to showcase your earned media.

B2B 78

B2B Facebook Advertising Advertising 78

Waxing UnLyrical

MARCH 7, 2012

Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. You can , however, write a very good pitch. ” See?

Pitching 75

Pitching Course Examples Engineering 75