Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Determine the purpose of your video.

Video 120

Video Film Content Marketing Strategy 120

Prohibition

MAY 13, 2022

Although it can vary depending on requirements, PR professionals define media coverage as content produced by journalists and writers in media outlets that refer to your brand, product or service. How to secure media coverage through outreach. Build better relationships with content marketing.

Print 112

Print Trends Agency Brand 112

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. When it comes to PR resources online, you can throw a rock and hit a PR blog offering tips and advice on how to do the job effectively.

Writing 100

Writing Blogging Newspapers Travel 100

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. How to Build Rapport and Pitch Media Using Twitter.

Twitter 74

Twitter Pitching Facebook Data 74

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. However, for illustrative purposes, I’ll still show how to confirm.

Digital PR 62

Digital PR Report How To Pitching 62

Landis PR

FEBRUARY 28, 2022

You should also include your company’s press releases, press coverage, additional references and YOUR MEDIA CONTACT information. Save the Redwoods League (an LCI client) has an excellent newsroom for you to reference. . HubSpot: How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide . Read More Here: .

Web 59

Web SEO Case Study Writing 59

Beyond PR

JUNE 14, 2018

In 2015 his firm, Argyle Public Relations, rebranded to “Argyle Public Relationships” — a subtle but significant shift in emphasizing how he and his team are not only fluent in digital channels but in connecting with media and other stakeholders in a way that delivers results for clients. How to Create Better Relationships With Journalists.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 108

Content Marketing B2B Study Marketing 108

Buzzstream

OCTOBER 30, 2018

One of these brands (let’s refer to it as Competitor 1) was a relatively new website that had acquired a ton of new domains quite quickly. The other brand (let’s refer to it as Competitor 2) was a site that has been around much longer than we have, and at the time had nearly three times the overall amount of dofollow domains linking to it.

Software 56

Software Report Data Strategy 56

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

PRSay

SEPTEMBER 21, 2018

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. As long as they can reach people.

How To 153

How To Media Nonprofit Newspapers 153

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. These days, your content marketing strategy isn’t as simple as just “content.”

Strategy 276

Strategy How To Media Infographics 276

Cision

AUGUST 3, 2016

We send a pitch, then sit around biting our nails, desperate for a return email saying of course, they’d love to write about our brand. It’s far from a secret that bloggers work with brands in a variety of ways, but it’s still a less popular option than pitching journalists, and I think that’s plain silly. But then it doesn’t happen.

How To 120

How To Pitching Content Marketing Course 120

Buzzstream

APRIL 10, 2019

Although it has been updated heavily it’s incredible how much of the original information still rings true. Many content marketers view “promotion” as a phase that begins once content goes live. Segmenting your communications is the best way to increase the response to your content promotion campaigns.

How To 125

How To Data Community Groups 125

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. That’s why building a tool kit is essential. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. That’s why building a tool kit is essential. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. That’s why building a tool kit is essential. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

ZudePR

JULY 20, 2016

It’s important to know what they’re doing and how they’re doing it. But if you spend too much time watching your back, you don’t know how to put your best foot forward. #23: And you’ll drastically reduce your time spent pitching for work. #24: Choose Your Own Path You can learn from your competitors. It works for me.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar.

Software 86

Software Case Study Pitching Technology 86

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

MaccaPR

DECEMBER 1, 2015

There was nothing blatantly insensitive or racist about the advertising, it’s just that the ad team missed cultural references of an entire marketplace. What’s the biggest obstacle in making agencies and marketing departments welcoming to minority talent? ‘That would never happen in my house,’ one woman said. ‘I Good question.

Marketing 48

Marketing Advertising Advertising Agency 48

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Critical Mention

JANUARY 15, 2019

In other words, you get a backlink every time a website directs users to your content. To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. This makes creating fresh content and backlinking this content to sites critical to your marketing strategy.

How To 60

How To SEO Mobile Google 60

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. The timing matters.

B2B 79

B2B Facebook Advertising Advertising 79

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. These days, your content marketing strategy isn’t as simple as just “content.”

Strategy 75

Strategy Media How To Infographics 75

The Proactive Report

JULY 31, 2017

Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. So how do you reach them as they progress along this journey? It’s content that usually reaches them at Step One – Awareness. Just sending samples to mom bloggers is unlikely to get you 10X content.

Engineering 188

Engineering Interviews Infographics Social Media 188

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

JANUARY 9, 2018

Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. 6) Pitch the story to an industry newsletter. Almost every industry or vertical market has a newsletter that rounds up news on a daily or weekly basis. How B2B Marketing Can Get More out of Trade Shows.

Media 98

Media B2B Groups Conference 98

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118

Internal International Insurance Insurance 118

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Or, they can refer you to others who might have a position that is a good fit for you.". However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Source: BuzzBin ).

How To 48

How To Agency Writing Interviews 48

Sword and the Script

MAY 5, 2016

This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. We are practicing what we preach because this content marketing trend is not a fad. In fact, I think PR is the best kept secret in content marketing.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. But only 7% of marketers say they do “great” webinars.

B2B 60

B2B Infographics Interviews eBook 60