Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Here are four steps to pitching reporters and getting coverage from your upcoming conference. Want to make the most of hosting industry events?

Conference 120

Conference How To Infographics Leadership 120

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Then, you can replicate and expand on the content to pitch to target bloggers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Then, you can replicate and expand on the content to pitch to target bloggers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Then, you can replicate and expand on the content to pitch to target bloggers.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free How to Choose a Link Building Tool?

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. Should I pitch to everyone in my database? Does it have social proof? Something Else?

Infographics 62

Infographics Pitching Writing Blogging 62

Critical Mention

JANUARY 15, 2019

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. Before we get into how to build backlinks using images, let’s define some key themes: Backlink relevance : The best backlinks are those directly related to your industry on a credible 3rd-party site.

How To 60

How To SEO Mobile Google 60

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. You can cherry-pick studies from different sources, combine and cross-reference to yield an original piece of secondary research – and a story.

Storytelling 149

Storytelling Data Survey Financial 149

The Proactive Report

JULY 31, 2017

Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. So how do you reach them as they progress along this journey? They’re looking for information about how to solve a problem or find out more about the brand or product. STEP ONE OF THE CUSTOMER JOURNEY.

Engineering 188

Engineering Interviews Infographics Social Media 188

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. How to Select Your Keywords Use keywords related to the sort of opportunity you’re looking for.

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. For example, Adobe Kuler lets you to explore the rules of color, what colors are complementary and how to make custom colors. Tip #3: Open up Your Brainstorm.

Creativity 150

Creativity Web Social Media Data 150

Beyond PR

JANUARY 23, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in.

Strategy 75

Strategy Media How To Infographics 75

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. How to Select Your Keywords Use keywords related to the sort of opportunity you’re looking for.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. How to Select Your Keywords Use keywords related to the sort of opportunity you’re looking for.

Resources 62

Resources Analysis Infographics Examples 62

Cision

APRIL 23, 2015

How to Kickoff Your Content Marketing. How does my audience prefer to consume content? Who refers the most traffic to my site? Others may want visual content, such as video and infographics. Pitch your written and multimedia content to reporters. Know it holistically,” he says.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” You can find all posts that reference Muck Rack here. As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. .”

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). To amplify your message even further, pitch a media contact on a story angle or offer to contribute an original piece—both teasing the subject matter of your new report.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Or, they can refer you to others who might have a position that is a good fit for you.". However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Source: BuzzBin ).

How To 48

How To Agency Writing Interviews 48

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

APRIL 4, 2017

That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. If it’s not obvious, a reference to the webinar, date and registration form should be featured prominently in the piece produced as a result of the interview. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

JULY 5, 2017

PR manager shows organizations how to leverage web networks for business development purposes. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Frederik Vincx

DECEMBER 11, 2015

Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Visualize the waste on your Post-its to make it easy to refer back to the key issues. Where do you start?

How To 60

How To Software System Employee 60

Contently - Strategy

APRIL 24, 2019

Redpoint venture capitalist Tomasz Tunguz referred to this as “ the compounding returns of content marketing.”. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. Pitching reporters is not the same as it was 10 or even 5 years ago. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

AUGUST 13, 2018

Qualification, on the other hand, refers to the stage in the process where you vet those discovered prospects to determine which will actually be a relevant, high value lead that can help you deliver on your goals. How to use Domain Authority to score sites: Install the MozBar. Click the MozBar chrome extension while on the SERP.

Google 118

Google Measurement Advertising Advertising 118

NewsWhip

MAY 27, 2021

You’re advising industry on how to stay relevant, how to ensure that relevance stays and that attention stays. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78