Onclusive

JULY 18, 2017

The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. In advertising, impressions refers to the number of eyes an ad receives. It’s important to know how your own blog content fares in comparison to earned or newswire content.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together. Paid Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Shift Communications

OCTOBER 15, 2015

How can you showcase your current work in the best light and set the stage for an even more successful 2016? Unfortunately there is no silver bullet measurement tool. This helps you measure how a campaign or individual piece of content performs. Check out our PR measurement tool. Check out our PR measurement tool.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” c) What makes a great pitch?

Media Relations 149

Media Relations Media Print Software 149

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Grow Our Creative Capabilities As An Agency. Grow and Develop as a Team.

Video 283

Video Facebook Social Media Creativity 283

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Here’s how. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. How to Build Rapport and Pitch Media Using Twitter.

Twitter 74

Twitter Pitching Facebook Data 74

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Doctor Spin

NOVEMBER 16, 2023

Here we go: Quicklinks Intelligence vs Clear Thinking Logical Fallacies and Biases Types of Bad Thinking Habits How To Create Knowledge Heuristics: Mental Models Intelligence vs Clear Thinking To begin, I would like to make a distinction: Intelligence. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity).

eBook 52

eBook Analysis System Data 52

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. They will refer you to their marketing department and ask you to pay for an ad!

Publicity 52

Publicity Marketing eBook Public Affairs 52

Shift Communications

SEPTEMBER 15, 2016

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. Step 1: Ask for access.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Cision

JUNE 17, 2015

Social media strategist Nichole Kelly moderated the session, asking everything from how to get clients on journalists’ shortlist to which metrics USA Today uses to measure their success. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips. It’s still rising after months.”.

Mobile 120

Mobile Print Trends Twitter 120

ISEBOX

NOVEMBER 30, 2015

4) You don’t measure. Communications experts want to know not only how their story stacked up against previous campaigns, but also against the competition in their market. 5) You don’t network or pitch. A PR Pro knows how to leverage Twitter and LinkedIn to find the right reporter for their story.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated.

How To 71

How To SEO Google Examples 71

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It’s time to start thinking how to amplify your coverage. How about referring to coverage in any sales, onboarding or confirmation emails? Or even in your company email signature.

Retail 168

Retail Internal International Twitter 168

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

OCTOBER 31, 2016

I am a big believer in the importance of measurement. I’ve taken lots of notes and lessons for how to approach strategy and measure success from the Virtuoso Course to apply into my work. So, I definitely have taken a lot out of the great layers of measurement tools that the course has given me.

Course 40

Course Measurement LinkedIn Banking 40

PRSay

SEPTEMBER 21, 2018

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Each one is measured by different metrics and tools, requires different research, and responds to different forms and styles of outreach.

How To 153

How To Media Nonprofit Newspapers 153

Waxing UnLyrical

MAY 27, 2011

For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. How are you going to pull this off? Again, think of what your pitch says. Image: asvensson via Flickr, CC 2.0.

Brand 70

Brand Branding Local Interviews 70

Karen Freberg

JUNE 6, 2017

Gary Vaynerchuck does offer some points to consider when it comes to personal branding not only from his own experience, but tips on how to help others as well. To use a foodie reference, personal branding is somewhat like frosting on the cake. It’s pretty and can be an extra element that separates one cake from another.

Social Media 40

Social Media Brand Branding Media 40

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. That’s why building a tool kit is essential. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. That’s why building a tool kit is essential. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. That’s why building a tool kit is essential. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Waxing UnLyrical

OCTOBER 6, 2010

Know What Works For You The idea of presenting to an audience about how his music inspired me to think a little differently in business got me excited. I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Every Hendrix reference was a part of the relevant message. So what does this all mean for you?

Social Media 73

Social Media Twitter Facebook Measurement 73

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s also super-helpful for discovering how to tailor your subject lines by mirroring their headline styles.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

wiredPRworks

APRIL 29, 2020

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance, an interview with Dan Pantelo, CEO of Marpipe. And the creatives are pitching and selling the creative to the client, who’s hiring, BARBARA. And as a creative, I know how that goes. Source: Marpipe. The actual analytics also rely on AI.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance, an interview with Dan Pantelo, CEO of Marpipe. And the creatives are pitching and selling the creative to the client, who’s hiring, BARBARA. And as a creative, I know how that goes. Source: Marpipe. The actual analytics also rely on AI.

Creativity 52

Creativity How To Engineering Advertising 52

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. How to target correctly.

Writing 71

Writing Pitching Study Data 71

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. You can find all posts that reference Muck Rack here. Craig Dekshenieks | Aderant.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. It’s important to know what they’re doing and how they’re doing it. But if you spend too much time watching your back, you don’t know how to put your best foot forward. #23:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

NOVEMBER 7, 2023

It “uses a combination of AI, language processing and machine learning to generate, analyze and test new content – from pitches to social posts, blogs and biographies – to predict earned media interest, reach and sentiment. PR measurement. PRophet is part of a larger company called Stagwell (NASDAQ: STGW), which also owns Koalifyed.

Employee 135

Employee Software Survey Tools 135