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PR Tips For Staffing A Media Interview

ImPRessions - Crenshaw Communications

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. But how to ensure the interview goes well? . The steps taken by the PR person before, during and after an interview play a large role in its success. Pay attention during the interview. Don’t do it.

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. What placement?

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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Back to School (August-September) : Retail-focused brands can also take advantage of this period to build long-term customer loyalty with bundled offers, personalized shopping experiences, useful tips for parents and students and more. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

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How to Secure Your Spot on Holiday Gift Guides This Year

5W PR

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. To secure a spot, start the preparations well in advance.

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Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the past, we’ve recommended top retail podcasts PR pros should know for clients in relevant sectors. Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Calanis also explains to his listeners how angel investing works and how he builds his companies.

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PR Agencies Need To Be More Diverse And Inclusive. Here’s How To Start

Remote PR Jobs

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” And earlier this month WPP, the parent of Burson-Marsteller and Cohn & Wolfe, named Donna Imperato the CEO of the newly merged agencies, Burson Cohn & Wolfe.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories.

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