Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Graphics and images stand out so much more on Twitter.”. We have to be where people are,” she says. “We

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Mobile Print Trends Twitter 120

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. My Twitter profile says I live in Northern California. In my case, you can find my coverage areas on Twitter and my website. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Now, this isn’t always easy because in the scope of news and how it unfolds. In the late 1980s, the media was cut and dry.

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Pitching Radio Newspapers Print 150

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. You can follow Mary on LinkedIn and Twitter. We also want them to be interesting and easy to read.

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Meeting Automotive Engineering Journalism 73

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. You can follow John on Twitter and LinkedIn. Meet the Media: Alexa St.

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Meeting Transportation Media Journalism 90

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. This is Part 2 of a two-post series. Communications.

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How To Pitching Local Interviews 76

Beyond PR

APRIL 27, 2016

Targeted email invites for demos or interviews are another place to promote your press kit link. Twitter is one of the most popular social media platforms among event-goers. A custom graphic created to accompany your press kit link can be repurposed across Twitter, Instagram, LinkedIn, Pinterest and other channels.

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Trade Shows Marketing How To Real Estate 40

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? You can find her on Twitter @BosBizSara. Back in September, we attended the FutureM and INBOUND Conferences in Boston.

Marketing 60

Marketing Privacy Big Data Technology 60

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. It showed them how to go on a virtual world tour , what trips to add to your travel vision board , and how to make their home feel like a luxury hotel.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. I have learned how to multitask. It’s a regular challenge to educate clients that we know our market best and how travelers here research and consume their news.

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Travel Agriculture Tourism Internal 120

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Know a PR, marketing or sales leader with compelling ideas fit for print? In addition, we (as an industry) are just now truly figuring out how we should measure our results rather than comparing our value to advertising (AVEs, ugh). Want to be part of the Off Script series?

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Measurement Course Advertising Advertising 60

Sword and the Script

JANUARY 3, 2017

The same is true for new fads like influencer marketing, where companies that don’t know how to do the due diligence, or don’t bother because of time, pour money into many who have actually rented big parts of their followers. . And how many feel obligated to change things to prove their necessity?”. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Stuart Bruce

JUNE 24, 2015

There appeared to be an acceptance that PR is synonymous with media relations and ‘earned’ media, perhaps with a bit of ‘owned’ thrown in and Facebook, Twitter, Instagram etc means we’ve started to get a grip with ‘shared, but ‘paid’ is something new.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Comment as pts moderator Jackson Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. pts Settings.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. One of my favorites is his parody of makeup gurus: “Today I’m going to be teaching you: HOW TO BE MAKEUP. &# Fun Fact Carl’s Jr.

YouTube 54

YouTube Video Measurement Print 54

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

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Print Social Media Web Television 64

Waxing UnLyrical

NOVEMBER 10, 2010

What a great way to show clients how to use the Interwebz , eh? Comment as pts moderator Jen Marsik Friess Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. I decided to call this series 20:20 Vision. Tell me one interesting fact about you that you have never revealed on your blog?

Interviews 28

Interviews Fashion SEO Social Media 28

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. A satellite media tour can incorporate 20-30 interviews within a 4-5 hour time span, as opposed to sending a spokesperson travelling around the country,” Risa says.

Strategy 40

Strategy Media Radio How To 40

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. You’d be surprised how many times I’ve seen different departments working on the same topic without the others knowing – it’s an unnecessary duplication of effort.

How To 52

How To Pinterest Resources Writing 52

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story. Regardless, thanks for visiting!

Blogging 60

Blogging How To Social Media Community 60

Sword and the Script

JANUARY 24, 2017

While authentic conversation comes harder these days on Twitter, it’s still possible. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. What is that – and how is it different from other forms of marketing? Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. A chapter a day will also be published on the website and shared via @weareproofed on Twitter. Broaden your recruitment practises, including sourcing, job descriptions and interview panels. Check that you still have an inclusive culture.

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Public Affairs Education Measurement LinkedIn 145

Waxing UnLyrical

SEPTEMBER 6, 2012

Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If Before Twitter there really was no way to know where someone was serving from in real time. Twitter changed all that. Twitter is really the root of all social media for food trucks.

Twitter 73

Twitter Social Media Interviews eBook 73

Sword and the Script

MARCH 20, 2018

See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. Instead of checking in guests by scanning a printed confirmation or even checking in via a mobile device, they can simply walk up to a monitor that’s capturing their image, processing it algorithmically, and welcome them by name.

Industry 72

Industry Marketing Enterprise Mobile 72

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 3) Surgically weave it into blog posts.

Media 98

Media B2B Groups Conference 98

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. Developing a screencast tutorial, multi-media FAQ, or producing a video interview? Website/Blog. I’ve used it for everything from Contact Us forms to speaker proposal submissions.

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Tools eBook Print System 78

NewsWhip

NOVEMBER 13, 2020

With regards to identifying real-time cultural trends, 60 plus percent of journalists are sourcing stories from Twitter. So we want to understand how culture will sometimes spike in the social feeds and end up in the headlines. And it’s been that way for a while. And it just said, Leopard Queen is greater than Tiger King.

Agency 78

Agency Creativity Instagram Trends 78

Waxing UnLyrical

JANUARY 26, 2011

This seems to try to put a twist on Twitter’s much-ballyhooed “ promoted tweets ,&# which received more than its fair share of attention. First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out.

Facebook 107

Facebook Privacy Twitter Social Media 107

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Writing proficiency will be the difference between you getting a second interview and a rejection letter. It wouldn’t hurt to have a LinkedIn profile, a Twitter account, and a Facebook profile for starters.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Maxim Behar

SEPTEMBER 4, 2023

There are billions of people in the world and millions of people who suddenly found themselves with access to sharing media content in their hands - mainly Facebook, as a platform for more detailed sharing of opinions and heated arguments, but also Instagram, Tik-Tok and Twitter, and most of them just didn't know what to do with them.

Social Media 52

Social Media Media Writing Web 52

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. He spoke about his passion for PR and how he is making a difference to the world with his engaging activities, contributions to the PR world, and innovative ideas. How do you do a B2B PR?

B2B 52

B2B Communications Media Newspapers 52

Frederik Vincx

DECEMBER 11, 2015

Twitter paid amplification? For example, “blogger outreach” is a high level task and “following a blogger on Twitter” isn’t. Raf recently also got interviewed about this in the Wag The Dog Podcast. This agency tracks influential Twitter users and their number of followers. Copy/paste Twitter handle of a contact.

How To 60

How To Software System Employee 60

MaccaPR

DECEMBER 19, 2016

If you're new to content marketing, read " How To Get Started with Content Marketing " now. 2) Is there a clear call-to-action (CTA), as in, do visitors know exactly how to access your new content offer? Twitter - A few pointers for using Twitter to promote your content: 1) Don't be afraid to tweet about the content multiple times.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48