Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise. I’m also a contributing writer for EVannex – I write a weekly blog post.

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Meeting Media Travel Interviews 81

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. For more wisdom from Think SEM, follow it on Twitter , check out its blog and at www.thinksem.com. Interviews Inbound Marketing SEO'

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SEO Interviews Blogging Engineering 98

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

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Social Media Marketing Media B2B 149

Cision

JUNE 8, 2017

broadcast, online, print, etc.). Also, keep your eyes peeled on Twitter, as many media moves are announced there. Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right? Role (exact job titles). Media type (e.g., Recent content (e.g.,

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Pitching Print Conference Local 225

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Wire services will do enterprise reporting, but they are primarily reactive. Oh, where to start?

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PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. I walk in and they’re chasing me down like paparazzi: “We want an interview, we want an interview!”.

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Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. PR teams should convey these campaigns professionally and attractively via press releases, social media posts, and interviews to effectively showcase the brand’s commitment to its values.

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Video Marketing SEO Social Media 109

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. More people (59%) now discover news through Facebook, Twitter, and other social media; these platforms deliver minimal information by way of headlines, video excerpts, and sound bites. The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. What is the biggest lesson you’ve learned throughout your career?

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Print Tourism Transportation Film 120

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

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Software Pitching Measurement Enterprise 89

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. I initially connected with Brandt via Twitter, asking if he’d be interested in reviewing a Blink system firsthand. Finally, three months later, we got the interview on the books. Client: Print Syndicate.

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Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

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Instagram Reddit Transportation Creativity 159

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. PR is about building your brand and your authority over time. Its aim is not to immediately create leads that will help you sell your service or product.

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Data Newspapers Analytics Measurement 78

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". Those PR people who worked in radio, TV, print – they get it. Paul Pioneer Press , the weekly. Star Tribune ’s.

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Interviews Radio Journalism Newspapers 48

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Graphics and images stand out so much more on Twitter.”. We have to be where people are,” she says. “We

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Mobile Print Trends Twitter 120

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. When print was dominant this risk of subjecting yourself to the agenda of a gossip bard was necessary for the reward of exposure. PR too has changed.

Film 83

Film Interviews Print Conference 83

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Be Emotive.

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Storytelling Data B2C B2B 146

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Currently, on Twitter there are something like 6,000 tweets/second. What is the #1 thing you try to express to new clients when you bring them on board? Talk about your passion and be true to your niche.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week.

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YouTube Training Video Survey 136

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! My Twitter profile says I live in Northern California. In my case, you can find my coverage areas on Twitter and my website. The invitation seemed interesting at first. One of a handful of journalists! That’s when I saw the specifics. I’m based in the Bay Area.

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Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. I tend to be more receptive to the PR folks who I see following me on Twitter and connecting on LinkedIn.

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Pitching Radio Newspapers Print 150

Stephen Waddington

APRIL 18, 2020

Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? This week we’ve been thinking about the future of print media. Please come and join us.

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Media Crisis YouTube Television 83

Stuart Bruce

SEPTEMBER 30, 2014

One of the earliest remarks that resonated with me was made by Alex Pearmain who said “If you’re a good communicator, you’re probably a good tweeter” Journalist Oliver Smith pointed out that only 11 of the FTSE 100 chief executives had Twitter accounts and some of them weren’t even using them.

Social Media 150

Social Media Twitter Radio Sports 150

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. When print was dominant this risk of subjecting yourself to the agenda of a gossip bard was necessary for the reward of exposure. PR too has changed.

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Film Interviews Print Conference 60

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. You can follow John on Twitter and LinkedIn. The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point.

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Meeting Transportation Media Journalism 90

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. You can follow Mary on LinkedIn and Twitter.

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Meeting Automotive Engineering Journalism 72

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful. And don’t be boring.

Strategy 52

Strategy Interviews Pitching Energy 52

OnePitch

NOVEMBER 29, 2022

Click to the right to follow Bailey Schulz on Twitter and LinkedIn. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. So I guess it kind of depends on whether or not that week is doing the reporting and the writing and the interviews. 00:06:36] BB: Okay.

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Pitching Travel Writing Report 77

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? You can find her on Twitter @BosBizSara. Back in September, we attended the FutureM and INBOUND Conferences in Boston.

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Marketing Privacy Big Data Technology 60

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. For example, is this a wire or a print story or both? I spend the rest of my day looking for news via Twitter.

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Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. You can follow Cristina on social media here: Twitter. Follow FleetOwner on Twitter here: @fleetowner. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Automotive Transportation Newspapers 59

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. CX goes hard.

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B2B Customer Service Software Technology 120

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. I have some international clients who believe solely in print media wins and do not put enough value into online outlets and the role social media plays today in North America.

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Shift Communications

MARCH 1, 2016

When I’m interviewing a prospective candidate for a junior-PR position, my go-to question every time is “what do you read?” as gotcha questions, because they shouldn’t be for someone interviewing for a PR position. Reporters will source and interview for the first half of the day and write for the second. Let’s be fair.

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How To Media Interviews Pitching 60

Prohibition

JULY 10, 2019

Many twitter users were outraged that Gucci would release such a garment during Black History Month and demanded the product was removed from sale. The company did so and took to Twitter to release a statement: “Gucci deeply apologizes for the offense caused by the wool balaclava jumper.

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Fashion Telecommunications Crisis Training 75

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. The coverage was incredible.

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Pitching Consumer How To Education 98

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Know a PR, marketing or sales leader with compelling ideas fit for print? See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. You can find more from Tressa on her blog and connect with her on Twitter ( @tressalynne ) and LinkedIn.

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