Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

How To 284

How To Instagram Mobile Video 284

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 130

Leadership B2B Study Survey 130

Ethical Voices

NOVEMBER 20, 2023

My research has historically focused on social media, financial communications, and investor relations. That’s an interview. Maybe an interview. Okay, so he did an interview. I want to know how long the interview was and what the setting was, but okay, let’s keep focused.

Ethics 91

Ethics How To Survey Interviews 91

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past).

Strategy 418

Strategy Survey Automotive Data 418

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 60

Interviews Content Marketing Writing Journalism 60

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. In addition, 86% of users think twice about buying from a company with negative reviews.

Communications 52

Communications How To Corporate Training 52

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. What are people saying about your brand when discussing CRM systems on social media? Set measurable goals and start tracking right away. Always edit and put your own voice on a piece that’s created by AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What’s your best tip for measuring PR? My favorite way to stay connected is through genuine connections on social media, and without an agenda.

Pitching 98

Pitching Consumer How To Education 98

Deirdre Breakenridge

FEBRUARY 26, 2019

But, now matter where they share stories, they learn to consider their audience’s situation, timing of their news, the appropriate channels to deliver valuable information, how to segment messaging, and measure on different platforms to demonstrate success.

Communications 184

Communications Skype Ethics Leadership 184

Prohibition

JULY 7, 2023

A strong network of contacts can significantly enhance the agency’s ability to secure media coverage and partnerships for your brand. Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Interviews. Media Tips. Social media content to promote the post. Once topics are approved, how does the contributor turn in a completed article?

How To 177

How To Guidelines Content Marketing Video 177

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) What’s your best tip for measuring PR? weekly or monthly).

Pitching 64

Pitching Consumer How To Meeting 64

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. Set your goals and objectives and determine how you'll measure your success. And that's ok because I know how to integrate their marketing and communications for real business value. There’s a whole community of like minded people you can lean on.

How To 104

How To Fashion Banking Industry 104

Konnect Agency

NOVEMBER 26, 2019

A question publicist’s are often asked by clients after a placement hits is “Well how many people actually read the article?” Also, you can include coupon codes specific to those readers, thus creating a way to track exactly how many sales were a result of the placement. Lauren (Frances).

How To 80

How To Print Agency Social Media 80

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. How will we distinguish real news from fake news? How can we have so many friends? How disturbing, how risky is that. We own our media, but we also manage and own the media of our clients.

Radio 59

Radio Ethics How To Writing 59

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How should you present something that didn’t work?

Measurement 50

Measurement Analytics Software Resources 50

PR Job Coach

MAY 8, 2014

More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview. To cement that connection and fully bond with your job suitor, what you ask can also contribute greatly to the interview and a positive reaction to your candidacy.

Chemicals 188

Chemicals Interviews Corporate Measurement 188

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. To begin, let’s use media relations and blogger outreach to put some context around the subject.

Measurement 100

Measurement Advertising Advertising eBook 100

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Stern + Associates

AUGUST 25, 2023

Related article: Leading With Leaders: How to Amplify Executive Visibility on Social Media Observe How Prospective PR Agencies Interact with Your Team Your partner PR agency should have good rapport with your team. This can mean doing interviews with customers or random people and asking if they know about your company.

Agency 62

Agency Publicity Measurement Strategy 62

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Make it Easy to Connect. Be Creative. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Solo PR Pro

NOVEMBER 6, 2018

Whether it is your first client, or you are a seasoned professional, how you onboard a client sets the stage for your engagement. You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. How often will you meet with the client?

How To 49

How To Trade Shows Meeting Product Launch 49

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Tip #4: Measure success with numbers. Tip #4: Measure success with numbers.

Energy 190

Energy Mobile Community Measurement 190

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR in High Definition

AUGUST 27, 2019

When it comes to social media trolls, do not engage! If it’s a sensitive topic, try to push for written comment over an interview because this enables you to have more say over what exactly is communicated to the press and public. The post How to avoid comms crisis turbulence appeared first on Firefly Communications.

Crisis 72

Crisis How To Reputation Newspapers 72

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? In addition, they appear in the news, interviews, reviews, feature articles, or discussions.

Media 52

Media Analytics Radio Google 52

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

ImPRessions - Crenshaw Communications

MAY 29, 2018

Your message doesn’t measure up. A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles. An experienced PR team will manage expectations by outlining tangible deliverables and measurable goals at the outset.

Apparel 160

Apparel Construction Agency Interviews 160

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. How do you measure the success of your blog? The measurements are different some measure a view at 3 secs and some at ten seconds.

Interviews 35

Interviews Writing Blogging Social Media 35