Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Interviews. The post How to Create a Content Contributor Guide appeared first on Cision.

How To 177

How To Guidelines Content Marketing Video 177

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . What’s your best tip for measuring PR? I am energized by the fact that our agency continues to prioritize both quantitative and quality-based metrics, and often in partnership with digital analysts who can measure how PR is actually driving business outcomes.

Pitching 98

Pitching Consumer How To Education 98

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Conduct your research.

How To 105

How To Fashion Banking Industry 105

Prohibition

JUNE 8, 2023

An external microphone will improve audio quality in amateur videos, ensuring your viewers can hear you clearly and are especially helpful if a lot of the content you share on social media features interviews and ‘pieces to camera’. Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser).

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Konnect Agency

NOVEMBER 26, 2019

Publications are getting increasingly more creative with the way in which they print or post paid media. A question publicist’s are often asked by clients after a placement hits is “Well how many people actually read the article?” The post How to Not Lose Momentum appeared first on Konnect Agency. Lauren (Frances).

How To 80

How To Print Agency Social Media 80

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

DECEMBER 3, 2015

You can distribute and promote content through earned media, just by linking to it through contributed content, interviews or features. A: You have the science side of things (which I know makes right-brained creatives a little crazy, but it works). Images: Brad.K , Bill Selak , Susanne Nilsson ( Creative Commons ).

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Stern + Associates

AUGUST 25, 2023

It’s always a good idea to inform prospective PR partners about your target budget, so they can set realistic expectations and help you find creative solutions to deploy the PR campaign your business needs. This can mean doing interviews with customers or random people and asking if they know about your company.

Agency 62

Agency Publicity Measurement Strategy 62

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. I can’t tell you how many times I’ve gone into a company and they’ve just hired a branding firm to ‘re-launch their brand’ and they are unhappy with the results.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. The Wrike Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Could just one metric measure PR?

Tools 136

Tools Publicity SEO Measurement 136

Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. When hiring a PR agency, ask how they measure program results. One common belief is that PR practitioners are “good with people.”

Agency 100

Agency eBook Measurement Creativity 100

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Inventory: mine and develop a creative archive. Measure: Interpreting Facebook results.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts. What Can I Do?

Policies 94

Policies Energy Government Crisis 94

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. So what metrics did you and Medela use to measure The Moms’ Room campaign success?

Agency 54

Agency Healthcare Interviews Insurance 54

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. The company even did a blog post about how important feedback was to them by detailing their inspiration for past episodes, indicating that much of it came from listeners, coworkers, businesses and PR firms. Be Creative. Make it Easy to Connect. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. They understand it, but they don’t know how to integrate it.

Marketing 120

Marketing Analytics Measurement Data 120

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. Measuring coverage success - Metrics on a mountain. We love [link]. Very cool.

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today.

Skype 150

Skype Industry Storytelling Interviews 150

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. Playing a role to creatively tell those stories, whether it’s to decision-makers here in Washington, the media or the general public, is really exciting to be involved in.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense. .

eBook 120

eBook Print Conference Measurement 120

5W PR

OCTOBER 18, 2018

Read on for the full interview! How have you seen the advertising industry evolve over the past 5 years? This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. Now how does the advertising industry capitalize on this new TV format?

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. He reveals how his values of growth and innovation brought him to the outlet and are guiding his actions today as president.

Journalism 0

Journalism Policies Strategy Survey 0

Sword and the Script

JANUARY 31, 2023

“Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Here’s the NEW list of PR technology companies I’m watching and here’s how to get on my radar. If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Cision

MARCH 2, 2016

In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. Do you know how to measure your social ROI? Learn how with Cision’s free tip sheet!

Reputation 120

Reputation Newspapers Journalism Instagram 120

NewsWhip

MARCH 3, 2020

I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data. Now the intelligence is in place, how do you apply it through your practice? We’ve learned a lot in recent months in how to best combine and make sense of this data.

Data 88

Data Agency Sports Creativity 88

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. I’m not quite sure how they manage so many tasks. Here are the fastest ways that YOU can determine if you are a communications player, or a piker- and how you can make the jump to the “big time”. 4) You don’t measure. However, on occasion, I spot a piker.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) To keep the interview moving, it’s important to listen to the host’s verbal cues and wrap up your answer.

Strategy 52

Strategy Interviews Pitching Energy 52

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field.

Social Media 88

Social Media Media Resources Creativity 88

Beyond PR

OCTOBER 18, 2016

Five minutes later, you are half-way down the page on a lengthy survey form, trying to figure out how to use the required app or reading their company history page for the answer to a trivia question you don’t honestly care about. You may have to be creative, but if you can’t decide, use a Twitter poll. What do you do?

Twitter 40

Twitter How To Social Media Guidelines 40

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62