Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. You know how to go about everything in there, but you have no time.

Communications 210

Communications Measurement Tools Enterprise 210

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Deirdre Breakenridge

MARCH 9, 2020

How do I get started when I haven’t worked in PR nor have any professional contacts? How can I prepare for the interview? What are the next steps after the interview? To change the perception of the communications industry. There’s a lot of talk about the importance of networking. I’ve landed my first PR job.

Community 293

Community How To Interviews Blogging 293

Onclusive

OCTOBER 26, 2017

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. Three types of metrics.

Measurement 199

Measurement Marketing Content Marketing Software 199

Cision

OCTOBER 18, 2017

As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact. Read on to learn more about how PR can bring measurement into the digital era. So How Can PR Overcome This Problem?

Measurement 198

Measurement System Data Technology 198

Deirdre Breakenridge

FEBRUARY 26, 2019

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

Communications 184

Communications Skype Ethics Leadership 184

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. How long did people spend reading it? Ultimately, how profitable was the article?

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. So, how to find the perfect first PR job? Networking isn’t only about getting interviews. Join online communities so you’re current on industry issues.

How To 189

How To Nonprofit Privacy Interviews 189

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. How do you think the industry has progressed in this area? And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Traditional press releases remain an effective medium in the communication toolbox.

Communications 78

Communications Infographics Financial Storytelling 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research? Maybe an interview.

Ethics 91

Ethics How To Survey Interviews 91

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner. Who is your audience?

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. It also means that any promised executive interview must go off without a hitch. How do you execute the media exclusive? So, why offer an exclusive? Post, share, and link!

Pitching 189

Pitching How To Media Interviews 189

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. For the original blog, please visit here. Don’t know where to start?

Strategy 59

Strategy Company Communications Construction 59

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

Communications 383

Communications Tools Google Resources 383

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. You know how to go about everything in there, but you have no time.

Communications 78

Communications Measurement Tools Enterprise 78

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite?

Measurement 109

Measurement Video Technology Enterprise 109

Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. Organizational Listening: The Missing Essential in Public Communication Jim Macnamara £27.00

Publicity 52

Publicity Communications Government Airlines 52

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. How do you think the industry has progressed in this area? And communicator.

Interviews 60

Interviews Content Marketing Writing Journalism 60

ImPRessions - Crenshaw Communications

MARCH 15, 2017

I’m not saying to ignore important deliverables or a CEO wish list, but any PR program will be more successful when its tactics are driven by an overall communications strategy, and when activities are seen as a means to an end, not the end itself. No baseline for measuring outcomes.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. All of you communications professionals seem to pretty much do the same thing, but I’m hiring you because you understand my business.”. Keri Tomsic, T Squared Communications.

How To 104

How To Fashion Banking Industry 104

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Interviews. Guidelines for Submitting. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Melissa Agnes

FEBRUARY 24, 2014

By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel. The big picture is nice but how you get there is much more important.

Communications 236

Communications Crisis Communications Crisis Exercises 236

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? That was a deal breaker.

Ethics 77

Ethics How To Training Employee 77

Solo PR Pro

APRIL 27, 2021

During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company. You can also ask questions about their goals and how they are measured, which will tell you a lot about their internal culture and what will be expected of you.

How To 110

How To Internal International Pitching 110

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) What’s your best tip for measuring PR? weekly or monthly).

Pitching 64

Pitching Consumer How To Meeting 64

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Anthony: I can’t believe how fast this year is going–it’s been a blur. This year’s theme is communications convergence. Newhouse School of Public Communications.

Interviews 79

Interviews Ethics Conference Leadership 79

ImPRessions - Crenshaw Communications

MAY 7, 2021

Sure, communications skills are learned, and years of experience really count in the PR biz. If you unpack Stone’s behind-the-scenes story, you’ll spot some familiar and not-so-familiar PR rules about how to turn around a negative story. The post How Jeff Bezos Scored A PR Win appeared first on Crenshaw Communications.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Beyond PR

AUGUST 9, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite?

Measurement 65

Measurement Video Technology Enterprise 65

Journalistics

DECEMBER 16, 2013

A lot of organizations have separate documented communication strategies for each communications discipline. Your organization may have a public relations strategy, marketing communications strategy, social media strategy, and sales strategy, all operating in parallel to accomplish often similar (or exact) goals. Business Case.

Strategy 52

Strategy Communications How To Measurement 52

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

PR Job Coach

MAY 8, 2014

More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview. To cement that connection and fully bond with your job suitor, what you ask can also contribute greatly to the interview and a positive reaction to your candidacy.

Chemicals 188

Chemicals Interviews Corporate Measurement 188