Business Wire

MARCH 7, 2024

What metrics are important for measuring your results? How can you prove the value of your announcements? As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution.

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Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

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How To Media Software Analytics 397

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

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Measurement Strategy Media Analytics 166

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 4: Work out the plan. Step 5: Write the business case. If so, we’ve got you covered.

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How To Measurement Writing Data 396

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Yes, PR can and does drive growth too!).

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How To Internal International Employee 370

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Know how well your messaging works.

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How To Biotechnology Case Study Leadership 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Agility PR Solutions

FEBRUARY 22, 2021

Unless you plan and measure in a way that matters, […]. The post How to set and measure accurate goals for PR in 2021 appeared first on Agility PR Solutions. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I’m sure you do.

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Measurement How To Analysis Publicity 192

Onclusive

MARCH 18, 2019

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. How to establish benchmarks for your PR and content marketing efforts. How to connect content marketing to website traffic, sign ups, and sales.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold. The post What to do during a PR crisis and how to move on appeared first on Onclusive.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Deirdre Breakenridge

FEBRUARY 13, 2017

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. This use is not just about measuring success, it is also to inform strategy. The more you look at data, the more comfortable you’ll be using it.

Data 146

Data How To Big Data Engineering 146

Business Wire

APRIL 17, 2024

Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors.

How To 294

How To Advertising Advertising Measurement 294

The Resolution Blog

FEBRUARY 28, 2022

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? The post How to measure social coverage in 2022 appeared first on PR Resolution — by CoverageBook. This […].

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Measurement How To Analysis Media 156

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

Business Wire

AUGUST 4, 2020

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces.

Blogging 486

Blogging How To Media Education 486

Agility PR Solutions

DECEMBER 7, 2023

On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.

Measurement 175

Measurement B2C Branding Brand 175

The Resolution Blog

FEBRUARY 7, 2024

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook.

How To 209

How To Data Measurement Technology 209

Agility PR Solutions

DECEMBER 15, 2021

Customer lifetime value is an important metric that measures how much value a business can reasonably expect to make from a single customer during the course of their relationship. The post How to calculate and measure customer lifetime value the right way appeared first on Agility PR Solutions.

Measurement 148

Measurement How To Small Business Course 148

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

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Measurement Pitching Data Media Relations 195

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

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How To Interviews Measurement Storytelling 257

Cision

SEPTEMBER 27, 2021

How to make sense of the metrics that matter most for your PR and comms strategy.

Measurement 308

Measurement Strategy How To 308

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Storytelling 195

Agility PR Solutions

APRIL 8, 2021

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can’t ignore this process if you want to succeed with your PR endeavors.

Measurement 184

Measurement Media How To Analysis 184

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

NOVEMBER 22, 2017

You can test the conversions by driving traffic to the test site through your brand’s own social media accounts and then measuring the falloff to give yourself a starting benchmark. The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

How To 284

How To Instagram Mobile Video 284

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. The post How To Develop A Winning PR Strategy appeared first on Crenshaw Communications. Test it with research. Check out this post for tips on making any PR strategy bulletproof.

Strategy 265

Strategy How To Resources Employee 265

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

APRIL 26, 2017

While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […].

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Measurement How To Industry Trends 388

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

During the brainstorm session, do not shut down any ideas, no matter how far-fetched they may seem, as you never know which remark can plant the seed for a great idea. Measure performance daily. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications.

How To 259

How To Social Media Product Launch Construction 259

Deirdre Breakenridge

MARCH 9, 2020

Spin Sucks is the number one PR blog in the world and the go-to resource for forward-thinking PR professionals who want to learn how to use the PESO model to implement the strategies and tactics that drive measurable business goals. What began as a simple blog, soon became a movement.

Community 293

Community How To Interviews Blogging 293

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Speaker Info.

Media 370

Media Measurement Reputation Examples 370

Agility PR Solutions

AUGUST 19, 2024

However, the secret sauce that turns one-time buyers into loyal customers is […] The post 5 ways PR helps you generate loyal customers—and how to measure the impact appeared first on Agility PR Solutions.

Measurement 123

Measurement How To SEO Social Media 123

ImPRessions - Crenshaw Communications

JULY 15, 2020

Here’s how to protect your brand’s reputation and thrive even during the COVID era. That’s why all devices must be secure and security measures clearly communicated and enforced. It’s amazing how humanizing a humble response to criticism can be for a business or personal brand. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Cision

DECEMBER 18, 2017

We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. The post 2018 Content Calendar + Template (Why You Need One And How to Use it) appeared first on Cision.

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