How to Measure Social Media ROI?


Do you struggle with measuring your social media ROI? Business Social Listening Social Media Marketing measure social media ROI social media ROIThis post will help you evaluate your social media marketing performance.

How to Measure PR Effectively

The Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.

How to measure your ‘share of voice’

PR Daily

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Business leaders and clients demand quantitative measurements, such as web traffic and click-through rates.

How to Measure Success Today

Maine PR Maven

The post How to Measure Success Today appeared first on | The PR Maven. Nancy Marshall, host of The PR Maven® Podcast, is a big believer in return on investment (ROI).

How to measure PR

Stuart Bruce

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Measuring ROI is a myth.

How to measure your PR

PR Daily

Just about every PR pro these days has figured out the importance of measurement in PR campaigns. But just as important is knowing what metrics to use and what to compare them to—in other words, how to benchmark.

How to Measure Your Brand’s Success on Instagram


Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. Did your contest require followers to tag a friend?

Infographic: How to measure social media success

PR Daily

Proving its power, however, continues to baffle many in the marketing world. To tie your online efforts to your organization’s profits and measure your return on investment, it’s essential to have a game plan in place.

How to boost PR measurement through benchmarking

PR Daily

When measuring your public relations, do you compare yourself to past performance alone? Or are you digging deeper into metrics that can provide actionable intelligence to shape future campaigns? It helps to set the foundation for your entire measurement program,” Burke says.

How to Measure the Quality of Your Content

The Proactive Report

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content?

How to Best Measure Your PR Success

Shift Communications

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line.

How to Evaluate Multiple Job Offers

PR Job Coach

If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Here is how it might work.

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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That was how we measured the PR team’s performance – by counting the publicity clips our work generated.

How to Drive PR Decisions with Data


I recently participated in the webinar “Your Path to Media Measurement.” Industry Insights & Trends big data for PR data analysis media measurement PR measurement

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How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. A common mistake is to try to target too many audiences.

Measurement Challenges: How to investigate new platforms

Media Bullseye

One of the most exciting but unnerving things about doing PR now, as opposed to 20 years ago, is the incredible variety of new channels that emerge. After that, Facebook opened up to everyone after having only been for those email addresses. Measurement.

How to Measure Your Social Media Campaign


Measure the results of your social media campaigns and find out which social media activities boost your brand awareness and social media presence the most. Digital Marketing Social Media Social Media Marketing measure effectiveness of social media campaigns measure social media measure social media campaign SOCIAL MEDIA CAMPAIGN

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

PR Data Insights: How to Benchmark Engagement


PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available. Industry Insights & Trends AirPR Analyst PR PR advice PR analytics PR measurement

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How to measure blogging efforts

Axia PR

Blogging is a great way to attract visitors to your website and convert them into customers. How do you know your blogging efforts are working? Hopefully, you’re measuring certain figures, like blog views and blog subscribers. Owned media Blog Measurement

How to measure understanding with Google Analytics

Shift Communications

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” How often is site search used?

How to Measure PR?


We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR. The post How to Measure PR?

How to benchmark your PR

PR Daily

Just about every PR pro these days has figured out the importance of measurement in PR campaigns. But just as important is knowing what metrics to use and what to compare them to—in other words, how to benchmark. How benchmarking reveals message penetration.

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How to measure your social media reach

PR Daily

One of the most rewarding aspects of social media marketing is that you can measure your efforts. Defining the right social media metrics can simplify how you measure your return on investment. Before you get started, though, it’s important not to confuse metrics with costs.

How to establish a measurement calendar

Media Bullseye

During the most recent #MeasurePR chat, which I was lucky enough to guest-moderate, the conversation turned to the ways to generate smart metrics. Trends, she noted, generally cannot be measured in the short-term. Setting up a measurement calendar.

How to Engineer the Perfect PR Metric


It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

How to identify meaningful marketing metrics

PR Daily

If you feel lost in a sea of datapoints and measurements, don’t fret. Consider these three tips to navigate meaningful metrics: Focus on the bottom line. If you’re not driving revenue or bringing some sort of substantive ROI to the table, who cares what the data reveals? When selecting which metrics to monitor, start with the bottom line. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. You can’t—and shouldn’t—measure everything.

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Measure What Matters

Solo PR Pro

As a Solo PR Pro, it is not enough to do a great job for clients, you must be able to show results in a way that is meaningful to them. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all.

How to Measure: The Infographic

Katie Paine's Measurement Blog

If you’ve ever seen or heard Katie Paine give a presentation, then you probably already know about her “6 Steps to Standards-Compliant Measurement.” It is yet another way to present valuable information that will enlighten you about how to measure in […].

Integrated PR & Marketing Measurement Begins with Business Goals


CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company.

The Funnel Approach to PR Measurement


For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […].

How to use LinkedIn Groups to create marketing magic

PR Daily

If you use the platform to uplift, educate and empower—instead of trying to sell—you can create a vibrant lead generation community. Here are some best practices on how to optimize marketing opportunities via LinkedIn Groups. There are several ways to find groups.

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How to Guide Your CEO to the ‘Right’ PR Measurement Strategy


Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. We were talking about the different metrics you can choose from and what measurement gurus advocate when she said, “None of that really matters — what I’ve always found is that it totally varies according to whatever the CEO thinks is most important.”. PR Training measurement PR measurement

With AVEs Out of the Picture, These Are the PR Metrics That Count


You can certainly manage PR measurement through free tools, but you may spend more in your time manually inputting everything than it would cost to buy software to do it automatically. How To AVE how to measurement PR

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8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. There’s often a tendency to jump into tactics.

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

It requires a well thought out PR strategy and flawless execution to be effective. Over the years, I've noticed key problem areas when it comes to public relations strategy. Let's identify these areas, explain how you can solve the issues -- and create a winning PR campaign.

PR Measurement Course

The Proactive Report

If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You will learn: What to track.

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How To: Measure Success For a Product Launch

Waxing UnLyrical

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. It seemed to satisfy the leadership, and frankly it was all I could handle at that point in my career.

How to Strengthen Returns from Micro-Influencers


This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a clickbait assumption. How Are Executives Misusing Micro-Influencers? 3 Steps to Make the Most of Your Micro-Influencers.

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How to Measure Reputation

David PR Group

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S.