Solo PR Pro

FEBRUARY 13, 2024

Solo public relations professionals work hard to win and maintain healthy client relationships, but a bad client can impact your confidence and sometimes your bank account. Below are a few tips that will help you keep the streak of great clients going in 2024! Both parties should respect professional communication lines.

Financial 83

Financial Banking Ethics Small Business 83

PRSay

JULY 6, 2021

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? So how can we get more of those ideal candidates to apply for your open positions? So how can we get more of those ideal candidates to apply for your open positions? Developing your employer brand.

Brand 176

Brand Branding Employee How To 176

Buzzstream

JANUARY 26, 2024

You may have noticed more spam in your inbox lately. While designed to combat spam and phishing, these standards may hurt your email outreach campaigns if you fail to comply. While designed to combat spam and phishing, these standards may hurt your email outreach campaigns if you fail to comply. Who Do The Rules Apply To?

Google 133

Google Guidelines SEO Reputation 133

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. I had a choice: create a new website, or, since I had built a bit of an audience, I could add a services page and turn the blog into a business. How has PR Changed? Blogs were raging. Social media was blossoming. And the media landscape was evolving.

Blogging 113

Blogging Software B2B Survey 113

Remote PR Jobs

SEPTEMBER 25, 2023

You need to be aware of what’s going on in the world, what’s happening in your niche and what the competition is doing. No matter your niche or interest, there’s a podcast out there for you. We’ve rounded up 31 podcasts that should help you feel a little less overwhelmed as a PR pro. Happy listening! Public relations 1.

Pitching 100

Pitching Interviews Trends Journalism 100

Onclusive

MARCH 8, 2018

Industry leaders discuss how artificial intelligence is changing the way we work. Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting.

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 175

Software SEO Company Tools 175

Reputation Us

APRIL 12, 2023

So the business love affair with Chat GPT, the AI chatbox created by OpenAI, continues. ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. Consider AI as you would any other business collaboration.

Reputation 88

Reputation Financial Training Enterprise 88

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 147

Brand Branding Reddit Pitching 147

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 109

Local Crisis Management Internal International 109

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. Brand ambassadors voluntarily promote a brand to their networks and boost its reach and credibility, transforming followers into advocates can significantly benefit a brand. What do Brand Ambassadors Do?

Brand 88

Brand Branding How To Guidelines 88

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! The most important thing I can do is help cultivate and grow the future leaders of our industry.

Healthcare 266

Healthcare Analytics Agency Trends 266

Reputation Us

APRIL 12, 2023

So the business love affair with Chat GPT, the AI chatbox created by OpenAI, continues. ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. Consider AI as you would any other business collaboration.

Reputation 78

Reputation Financial Training Enterprise 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

SEPTEMBER 1, 2020

Here’s your monthly PR Tech Sum. >>> >>> Can your agency bring big ideas and execute? PE acquisitions like this often buyout the previous investors – and leave some funding for growth which is how the press release positions the deal. Or thereabouts. But what’s older is still news.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

MAY 28, 2019

Influencers are effective, but how much more powerful is an authentic fan of that brand? I started thinking about fanship recently while representing my agency at the 2019 PROI Global Summit, where celebrated marketing strategist David Meerman Scott delivered a keynote address on how fans are made and maintained.

Brand 249

Brand Branding Insurance Insurance 249

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Event panelists worked through some of the most well-known episodes in PR history, including the 1992 Tylenol poisoning crisis (Johnson & Johnson). Event panelists worked through some of the most well-known episodes in PR history, including the 1992 Tylenol poisoning crisis (Johnson & Johnson). PR’s Deep Impact: The CCO.

Corporate 213

Corporate Ethics Apparel Journalism 213

PR Fuel

JANUARY 10, 2022

Even though there are a lot of myths surrounding whether or not they are effective, press releases are a great way to get the word out about your company. They’re an effective marketing tool that you can use for both internal and external communications. SuperWidget is available in the XYZ Company store for $399.99

How To 102

How To Examples Interviews Company 102

PRSay

FEBRUARY 12, 2021

Even while facing tough choices, “if you set that as your moral compass, it’s a really good start.”. The webinar’s moderator, Kirk Hazlett, APR, Fellow PRSA, is an adjunct professor of communication at the University of Tampa in Florida. He asked Newmark what had inspired him to support these organizations. “My

Ethics 170

Ethics Communications Nonprofit Journalism 170

Cision

NOVEMBER 28, 2017

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. And companies are taking notice. Why Earned Media Value (EMV) And Influencers Over Paid Media?

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Can you provide some recent, relevant case histories? Can we speak with some of your current clients?

B2B 159

B2B Agency Creativity Meeting 159

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2018

The obvious ones include queries about relevant experience, the team’s approach to media relations, and case histories. Here are some of the most common questions we get and our perspective on how helpful – or not – they are in making the best decision. How much will it cost? Will my team stay the same?

Agency 136

Agency Media Relations Resources Internal 136

Doctor Spin

NOVEMBER 5, 2023

Your PR campaign is probably too short. Many organisations underestimate how long it takes for corporate messaging to propagate through a population. In its not-so-modest Madison Avenue beginnings, advertising had considerable strengths as a business model. There’s an inherent complexity to this relationship.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. Top PR companies choose their clients with the same care as they do their employees.

Agency 224

Agency Construction Fashion Pitching 224

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. A tossed-off phrase like “Hope you’re having a great summer” can sound tone-deaf to recipients who may be sick or have lost a loved one, or who may be feeling that their race is under attack.

Communications 197

Communications Viral Fashion Public Affairs 197

Cision

JUNE 23, 2016

Without knowing how your issue affects them, your audience won’t take action. So how do you convey the impact of the issue effectively? The right message and messenger will motivate your audience and ensure you are well-received, says Connie Partoyan, chief executive officer of Direct Impact. I came to D.C.

Public Affairs 227

Public Affairs Local Education Policies 227

Cision

DECEMBER 13, 2017

In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Traditionally, companies disclose product details but hide them in the “about us” or “corporate information” pages of their respective sites.

Brand 208

Brand Branding Consumer Transportation 208

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. A share is different from a “Like,” which is just a passive “wave” at your content.

Marketing 239

Marketing Television Handbook Web 239

Cision

JUNE 2, 2017

This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal! How did you discover your passion for communications? I also love writing. A leap of faith!

Travel 243

Travel Agency Social Media Print 243

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

JULY 6, 2022

My qualifications were that I knew the German/Mercedes and American/Chrysler sides of what was the world’s largest merged company. I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. July is Global Affairs Month at PRSA. Learn more about the programming here.

Communications 94

Communications Internal International Travel 94

Shift Communications

JANUARY 3, 2022

In the last year, we have seen one of the largest labor market shifts in history. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. By Natalie Marinaro, VP, Technology. The pandemic brought tremendous change to the way we recruit, hire and work. Stop going into the office.

Technology 78

Technology Trends Employee Mobile 78

Mindful Marketing

JULY 19, 2023

Although I hadn’t been shopping for furniture, I knew my wife had been online helping our son find furnishings. While I was surprised that my wife had received emails from the two retailers, I was baffled by how I’d been added to their lists. I asked her if she recognized the retailers.

Analytics 99

Analytics Data Retail Advertising 99

Cision

MARCH 24, 2017

Jody joins the agency with an extensive background in communications. Since then, he has provided guidance to a variety of clients from Fortune 500 companies, to tourist attractions, to private individuals. Congratulations on your new role with Austin & Williams heading up its new in-house PR practice!

Enterprise 227

Enterprise Agency Radio Fashion 227

Barokas

APRIL 23, 2020

For one, 2020 will undoubtably become the most productive spring cleaning season in history. With the help of my resident child laborers, I tackled the long overdue exterior washing and polishing of my home’s 20-plus windows and screens. Dust off your crisis plan. Spring is in the air. Wait…hold that thought. Never mind.

Crisis 88

Crisis Product Launch Media Training Interviews 88

Polaris

NOVEMBER 24, 2014

A company issues a 24-page Request for Proposal (aka RFP) to 52 marketing companies that may (or may not) have the expertise to fulfill the request. Moreover, the volume of information involved can be overwhelming. In larger companies, the issuing of RFPs is often company policy supervised by the purchasing department.

Marketing 168

Marketing Policies Agency eBook 168

Cision

JANUARY 26, 2016

And it takes the right team to help you get there. At Gagen MacDonald, a Chicago-based strategy execution consulting firm, Sherry Scott and her team help Fortune 500 companies drive organizational change through strategy, culture change, leadership and employee engagement and change communications.

Leadership 120

Leadership Newspapers Travel Strategy 120