ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

Buzzstream

JANUARY 15, 2024

The tool helps save countless hours which would otherwise be spent manually writing and sending emails to our contacts. Our Methodology For this study, we split our subject lines into 4 different groups. The open rates of each group were then analyzed and compared to all the other headlines. at the end.

Case Study 83

Case Study Digital PR Study Tools 83

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. At the top of the list: strategic thinking writing, and emotional intelligence.

Survey 95

Survey Industry Leadership Study 95

PR Fuel

JULY 19, 2020

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. Because you have full control over the content of the release, you can also implicate various SEO techniques within the context of the writing.

SEO 94

SEO System Employee Policies 94

ImPRessions - Crenshaw Communications

MARCH 15, 2016

Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. Improve your writing by reading. Medium is the place for some of the best writing out there by journalists with whom you’re already familiar via The Atlantic, Wired or the New Yorker. What is Medium?

Case Study 120

Case Study Writing SEO Social Media 120

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques. Technical Aspects of PR 15. What is AP Press Release Style?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

JULY 26, 2020

And writing a press release is a fine art. A Press Release Can Boost SEO. An unexpected way to use press releases can be to help boost your SEO and increase your web traffic. When media use your media release to write and publish stories, they will usually include a link to your website.

SEO 52

SEO Writing Local Product Launch 52

Stern + Associates

JUNE 22, 2017

The SEO superstar. The post 3 Tips for Creating More Powerful Marketing Content appeared first on Stern Strategy Group. Marketing content. Content, content, content. It’s (almost) all we hear – and talk – about these days. It’s the king. The social.

Marketing 90

Marketing SEO Content Marketing Groups 90

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Melissa Agnes

SEPTEMBER 4, 2020

If you choose to do it yourself, ReputationDefender still offers you support by providing you with an extensive social media best practice guide that offers additional SEO best practice tips to help you strengthen your rankings and results on your own. Choosing to maintain your online reputation yourself.

Brand 234

Brand Branding Reputation Crisis 234

Cision

JULY 12, 2017

It’s ready to go and reel in your audience — and a whole new group of readers. A simple and easy way to control your web pages’ meta descriptions is to use the Yoast SEO plugin for WordPress. Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE.

Brand 236

Brand Branding Engineering Web 236

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

Communications 122

Communications Crisis Internal International 122

Waxing UnLyrical

JUNE 12, 2018

This mobile-only group of users is forecasted to increase to 52 million people by 2021. Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes. Image: Alejandro Escamilla via Unsplash, Creative Commons CC0.

Mobile 65

Mobile SEO Small Business Analytics 65

ImPRessions - Crenshaw Communications

APRIL 24, 2018

If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. I’m lucky, much of what I get to write about involves amazing trucks and the people to manage and operate them. My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com.

Meeting 93

Meeting Media Journalism Education 93

Cision

JULY 26, 2017

Parents -> (All Parents by age group of kids and personas, Moms by age group of kids and personas). According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day. Here are the groups of interests (each has multiple subgroups within the listed group): Automotive.

Social Media 233

Social Media How To Insurance Insurance 233

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 64

Google Digital PR Mobile SEO 64

Critical Mention

OCTOBER 9, 2019

Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate . Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Waxing UnLyrical

APRIL 2, 2014

” ~Alan Weiss, principle, Summit Consulting Group. So try something like: “I’ve helped clients: *Increase sales by 12% by implementing a new SEO tool. Want more tips, tweaks and techniques for writing messages that sell products, services, programs and ideas? My long-term webmaster is leaving for greener pastures — Sniff!

Resources 81

Resources SEO Writing Training 81

Stephen Waddington

JANUARY 27, 2019

Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. This week the CMA in the UK announced that it had called out a group of celebs for failing to disclose gifts or sponsorship. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Create a group of “client insiders” to provide you with feedback on new products or services. Focus on the benefits of working with/buying from you.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Solo PR Pro

JUNE 26, 2018

LinkedIn has its own internal SEO, so it’s important to choose the right keywords for your LinkedIn profile. We create narratives for a living, create one for yourself but keep in mind that only the first two-to-three lines are visible before clicking to see more, so write for that impact. Join LinkedIn Groups. Be Visible.

LinkedIn 45

LinkedIn Mobile Groups Writing 45

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. Writing, shooting video and working on projects for World Car Awards, Women in Automotive, the International Motor Press Association and other interests.

Meeting 74

Meeting Automotive Media Journalism 74

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. Use email marketing and other means, like Facebook groups, to build community. Tell your agency’s story by showing who you are and how you work.

Content Marketing 45

Content Marketing Trends Report B2C 45

Beyond PR

MARCH 22, 2017

Embrace your brand’s perspective and write clearly from that viewpoint. Along with clear attribution within the release text, that “Source” tells the media and other readers the company or group responsible for the information. Clear Attribution. Attribute any statements of analysis or opinion to your organization.

Brand 70

Brand Branding Guidelines Financial 70

Communications Conversations

DECEMBER 8, 2022

Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). Bridget is now the group creative director (social creative lab) with Dentsu Creative out in New York City. Her start : Writing intern, Ronald McDonald House Charities. Anna truly has seen it all.

Marketing 60

Marketing Leadership Creativity Internal 60

Solo PR Pro

MARCH 12, 2015

How much attention do you pay to SEO when writing a press release? If you’re looking for immediate answers to your questions and real-time access to wisdom from veteran pros, join us as a Premium member of Solo PR Pro - our private Facebook group is available 24/7. Any lessons here? Chat Highlights.

Social Media 40

Social Media Media SEO Leadership 40

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. “So we believe the medical and wellness group is undeserved. ” But it’s not just about search.

Company 78

Company Marketing Education Data 78

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. SEO recommendations to inform content strategy. HubSpot’s existing AI enables some SEO and content optimization use cases. Its market cap is $14.3

How To 59

How To Marketing Enterprise Data 59

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. If so, how are they engaging with brands across the web, is it via online communities, local groups, podcasts? But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

JANUARY 4, 2016

It feels like just yesterday that I was writing my first post. Why: “If you mess up with the things you write about on your blog, you can say goodbye to any juicy traffic from Google. Why: This question came up in a Facebook group I belong to, and this was my answer. On January 10th, this blog turns seven.

Blogging 40

Blogging Writing Google SEO 40

MaccaPR

JULY 2, 2014

H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. The best thing to do is to not write an article at all. Source: Social Fresh ) Tweet This. Wikipedia is just plain popular.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

5W PR

MAY 18, 2018

Attendees and PR teams can even write up interesting press releases about what happens during the campaign, leading the way for additional marketing materials. In fact, companies might even attract the attention of organisations that would have ignored them had they tried to launch a press conference or simple product demonstration.

Company 96

Company Marketing Social Media Analytics 96

Waxing UnLyrical

JUNE 5, 2011

SEO Run Amok , a guest post by Brian Meeks over at Spin Sucks. Which is why it tickles me pink every time he writes a guest post for me … and there’ll be one coming your way this week, so watch out for it. Social media case study: Feed My Starving Children and Facebook Groups , by Arik Hanson. by Mark Story.

Case Study 60

Case Study Groups Facebook SEO 60